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Feb. 23, 2011

NAA News

Public Policy

Apple subscription service faces scrutiny
As last week came to a close, news that the Department of Justice and the Federal Trade Commission are engaged in a preliminary examination of Apple’s new media subscription service began to make headlines. For months, NAA has been educating the FTC and DOJ on the economic challenges facing newspapers, and has recently communicated publishers’ concerns over terms of service that would prevent them from having a direct relationship with their subscribers — a critical aspect of the user experience for those accessing personalized content across platforms. On Friday, NAA President and CEO John Sturm advocated our industry’s viewpoint in interviews with The Washington Post, Bloomberg and Politico (click the links to view each article). NAA will keep you informed of developments in the weeks and months ahead.


Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!

Case Studies

Newspaper generates steady revenue from social media consulting
What started as a simple effort to assist area businesses with Facebook and Twitter has turned into a profitable social media venture for The Grand Island (Neb.) Independent. While revenue is not large yet, the newspaper is turning a profit and attracting new advertisers. A new NAA Snapshot details the newspaper's program. MORE

Company sees rise in sell-through rates on four sites
Sun Media Corp., Canada’s largest publisher of tabloids and community publications, has worked over the past two years to increase sell-through rates for four of its top websites to more than 80 percent. A new Local Media Insider case study explains the strategy involved. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Learn more about Google's One Pass in free webinar
Google has launched One Pass, an online authentication, payment processing and administration service that crosses devices and platforms. A March 1 webinar with Jim Gerber, director of strategic partnerships at Google, will provide more details on this new system and how it can benefit newspapers. Register now for this free session.

The eXchange at mediaXchange: more than an exhibit hall defines exchange as "a marketplace for ideas, products and services to be offered and received, often limited to members." For newspaper media executives, that marketplace is The eXchange, the heart of the industry's annual mediaXchange conference. More than 80 NAA associate member companies support mediaXchange. The eXchange showcases the products and services they develop for the industry. More than a traditional exhibit hall, The eXchange features new ideas and partnerships and provides a means of maintaining long-standing relationships. If you are registered for mediaXchange – scheduled for March 25-28 in Dallas – visit The eXchange online and preview the offerings. If not, don't miss out – sign up today!


Newspaper advertising trend improves
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With the gradual improvement in the economic conditions, positive trends are emerging in both print and digital advertising driven by an improving outlook for advertiser spending. Consequently, the rate of decline in advertising revenue is decelerating. More

Consumer confidence increases to three-year high
Bloomberg Businessweek    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Confidence among U.S. consumers rose in February to a three-year high, exceeding forecasts, as more Americans predicted the economy and their incomes will grow. More

Publix, Whole Foods top grocery satisfaction survey
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Publix Super Markets Inc. and Whole Foods Market Inc. were the top-rated U.S. supermarket chains in 2010, according to a new study released by the American Customer Satisfaction Index. Consumer satisfaction with supermarkets in 2010 slipped for the first time in three years, falling 1.3 percent from a year earlier. More


Media General first to use One Pass
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Media General Inc. said it will use a new subscriber management service from Google to underpin a paywall that will be erected at the Richmond Times-Dispatch. More

Tech trends for 2011 bring new revenue, savings
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While widespread consumer adoption is still far off for most of the gadgets introduced last year, there's no denying the fact that the way media is consumed has changed dramatically. Thankfully for newspaper publishers, this change brings an opportunity to create new sources of revenue and save money in areas that previously were permanently etched into the budget. More

Telegraph plans some digital content charges
The Guardian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Daily Telegraph and publisher has earmarked a September launch for a new metered access service, although one source describes the timing as fluid, saying it "could come forward, it could go back." More


Yahoo tops in the US in January
CNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Yahoo attracted 178.9 million unique U.S. Web visitors last month, according to research firm comScore, barely besting Google's 178.5 million unique users. More

Radio ad revenue up 6 percent last year    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Overall radio advertising revenue increased to $17.3 billion last year, a jump of 6 percent compared with 2009, according to the Radio Advertising Bureau. More

Are apps the great hope for radio?
Media Life Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Businesses of all types are scrambling to roll out their own apps. That includes radio stations, and some are exceedingly optimistic about what apps might do for listenership. More

Business Models

Contest seeks ideas for growing audience, better serving readers
The Detroit News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Detroit Media Partnership is offering $5,000 to an individual or group of nonemployees with the winning idea for helping The Detroit News and the Detroit Free Press increase their audiences or better serve the community. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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