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Legacy newspapers today manage two very different types of businesses: a print business that is slowly declining but actually makes money, and a digital daily news business that is growing audience rapidly but, like other digital content business, is struggling to figure out how to be consistently profitable. Legacy news organizations actually have some huge advantages over digital-only shops and shouldn't be discounted.
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NAA announced the seven winning media startups that will participate in the 3rd annual Accelerator Pitch Program at its annual conference, NAA mediaXchange 2016, this April. The program showcases new businesses that fulfill newspapers' print, digital and other needs. Winners will present to about 1,000 news media executives at the conference.
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People download ad-blockers because lots of digital ads are intrusive and otherwise stink. There is also a certain "stick it to the man" quality to blocking ads. The problem is that by blocking ads, you don't "Stick it to The Man" — you just stick it to publishers who are trying to deliver good content to you.
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NAA took an active role in encouraging Members of Congress to consider a micro-UAS classification during their reauthorization of the Federal Aviation Administration. If this classification is made by Congress, NAA members would be more quickly permitted to use micro-drones for newsgathering operations.
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Weekly NAA Roundup of the latest member announcements and staff changes, NAA announcements, what's on our reading list, and social media posts. The Feb. 19 edition includes: AP to collaborate with Advanced Micro Devices to create virtual reality media; Polk Awards for The Washington Post and The New York Times; and a new president & CEO of Lee Enterprises.
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According to several sources, Twitter plans to expand its character limit to 10,000, trading its hallmark 140-character limit for the ability to display content in a longer form. The proposed change has the potential to change Twitter's role, as well as the relationship audiences have with publisher content. To be successful, it will be critical to find a solution that satisfies both the publishers providing content and the platforms distributing it.
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We are quickly entering the political crazy season (I gave up calling it "silly" because the situation is much too serious for that). For those of us in swing states or counties, we are about to be besieged by an historic level of TV ad spending. And most of that spending will, I suggest, be waste. In fact, political ads on TV taken as a whole will mostly serve to drive up cynicism in our political process and candidates and drive down interest in the outcome of elections.
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Digiday
Google's Accelerated Mobile Pages is set to launch Wednesday, and while some publishers took a cautious approach to Facebook's Instant Articles, they're going all in with Google's fast-loading article initiative.
AMP is Google's open-source code to speed up the mobile Web pages and is seen as its answer to the walled garden of Facebook's Instant Articles, which launched last spring.
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Nieman Lab
Big screens with real-time traffic data have become ubiquitous in newsrooms. They illustrate how news organizations are becoming more and more interested in tracking audience behavior, as data-informed approaches to decision making previously associated with popular sites like BuzzFeed, Gawker, and The Huffington Post are increasingly central to editorial decision making at upmarket brands like The Guardian, The Wall Street Journal, and Quartz.
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Publishers Daily
The Chicago Tribune moved from a premium content strategy to a metered paywall, in an effort to increase digital subscriptions.
The paywall gives nonsubscribers access to up to 10 articles per month on chicagotribune.com before being asked to subscribe.
"Now, nonsubscribers can sample any story, up to that monthly limit, before deciding to subscribe," Tribune editors told readers.
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Venture Beat
Facebook has announced that on April 12, it'll be opening up its Instant Articles program to all publishers. If you're interested in taking advantage of this, your site will need to adhere to specific technical requirements. The company has said that a "few hundred publishers" have already been on-boarded.
Introduced in May, Instant Articles are Facebook's way of bringing content from publishers directly into readers' News Feed.
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The New York Times
You might have noticed that even when using a lightning-fast Internet connection, it takes a few beats, enough time to drum your fingers, for web pages to load. It's likely because of online advertising, which bogs down your browser, drains your battery and jacks up mobile charges — not to mention collects private data.
So it's little wonder that the use of ad-blocking software grew 41 percent last year, according to a study conducted by Adobe and PageFair.
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Media Shift
Feeding a habit is much easier than breaking one.
Consider the morning news habit. We wake up, reach for our smartphones before even getting out of bed, and check to see what's happening in the world. Whereas once that was a printed newspaper or morning TV, now it's push alerts, Facebook posts, Twitter feeds and destination news sites. The technology has changed, but our habit remains.
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Monday Note
Great news content is no longer enough. No serious publisher can expect growth or monetizeable loyalty — read: a sizable ARPU — without adding a layer of services that generate reader stickiness. This is the vision shared by the most sophisticated segment of the publishing world. And yet, to my dismay, I keep bumping into news providers (often established, legacy players) still obsessed with stuffing mobile pages with interstitials and auto-play videos.
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Ad Age
The Times is back on top. In January, The New York Times beat The Washington Post in U.S. unique viewers across desktop and mobile for the first time since September 2015, according to data provided by ComScore. The Times got 72.9 million uniques to the Post's 69.6 million.
Between December 2015 and January 2016, the Times gained 2.7 million unique visitors while the Post lost 6.4 million uniques.
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BuzzFeed
BuzzFeed's CEO, Jonah Peretti, started talking about the company's distributed strategy to internal teams in January 2015. Instead of focusing primarily on our website and apps, and using social networks as a way to send traffic to them, we were going to aggressively publish our content directly to platforms like YouTube, Facebook and Snapchat. This meant that our daily, weekly and monthly traffic reports tracking UVs and page views were obsolete.
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