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The News Media Alliance last week filed an amicus brief with the Supreme Court in support of Oracle in the Google v. Oracle (docket no. 18-956) case concerning Google’s unauthorized copying of parts of Oracle’s computer code when developing applications for the Android operating system. The Alliance brief rebuts Google’s argument that its use of Oracle’s code was justified under the four-part fair use test used by U.S. courts, drawing comparisons to Google’s widespread and unauthorized use of news media content and its effect on the news media industry.
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The Alliance is excited to announce two News Impact Project member webinars — save the dates and plan to join us! On Tuesday, March 31, we’ll welcome the American Press Institute’s Metrics for News for “Using Data to Track Intangibles,” presented with Director of Content Strategy, Liz Worthington, and Partner Development Manager, Metrics for News, Katie Kutsko. On Thursday, April 23, we will host “Demonstrating the Value of News on Capitol Hill and Beyond” with Pennsylvania NewsMedia Association President, Brad Simpson, and Director of Government Affairs, Holly Lubart. Additional details and registration coming soon.
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News Media Alliance President & CEO David Chavern recently testified at the Department of Justice (DOJ) Workshop on Section 230 of the Communications Decency Act. According to the DOJ website, the workshop, titled “Section 230 — Nurturing Innovation or Fostering Unaccountability?” was intended to discuss the evolution of Section 230 from its original purpose in granting limited immunity to Internet companies, its impact on the American people, and whether improvements to the law should be made. Read Mr. Chavern’s testimony and view the workshop agenda here.
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As part of the News Impact Project, we’re happy to share a few select blogs from our friends at the USC Annenberg Norman Lear Center’s Media Impact Project and guest blogger Anjanette Delgado, senior news director for digital at the Detroit Free Press. Journalists are good with messes. Problems make for interesting stories with lots of layers, complicated characters and usually thick narrative drama. Designing for impact, however, sometimes means sweeping the mess aside and clearing a path to action. We talk about information needs; this need is for information that helps me navigate my life.
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The News Media Alliance has named The (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the 2019 John P. Murray Award for Excellence in Audience Development. A selection committee of Alliance and American Press Institute (API) executives selected the Coloradoan (Small category), The Post and Courier (Medium category), and the Chicago Tribune (Large category) for their exceptional innovation and sophistication in understanding content strategy as part of audience development; their effective relationships with their editorial staff; and the measurable impact on business performance.
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Digiday
As part of its goal to reach 2 million international subscribers by 2025, The New York Times has established a breaking news team in the U.K. Currently, 500,000 of The Times’ 5.3 million subscribers are international.
Former deputy live editor at the Guardian Erin McCann will lead the London team of at least five reporters focused on building coverage of global breaking news stories. The publisher previously told Digiday it has over 200 reporters outside of the U.S.
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Miami Herald
As journalism feels the pressure from the political and business worlds, civic leaders Ron and Charlene Esserman and their family are making a countermove.
“We want to galvanize people to stand up for change, and that’s what a free press does,” Charlene Esserman said.
So the Essermans have pledged $2.5 million to help fund investigative journalism in South Florida.
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Editor & Publisher
There are news deserts within the core coverage areas of daily newspapers in the U.S. Admitting it is the first step toward solutions that could include digital subscription models and a broader view of how to meet a community’s information needs.
What should be considered a "news desert?"
Well, there are some basic elements to a citizen’s relationship to their community. Paying taxes and having access to some basic knowledge about how that money is spent.
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Axel Springer
As of March 1, Axel Springer will establish an international sales unit to market its more than 70 international media brands across countries and brands. Thus, for the first time, international clients will have access to cross-national advertising opportunities with Insider Inc., UPDAY, POLITICO Europe or the brands of Ringier Axel Springer Media AG in Central and Eastern Europe in addition to the German brand portfolio.
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MediaPost
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau.
The finding is important, because the IAB to date has eschewed official estimates for programmatic in its regular ongoing tracking of digital advertising spending in its quarterly Internet Ad Revenue Report.
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Digiday
The limited shelf life of third-party identifiers means that publishers are getting more direct requests for access to their audience data. The reason: Brands are looking for granular audience data to preserve the accuracy of their ad targeting.
Publishers are seeing demand from advertisers seeking to access their first-party audience data or wishing to explore data partnerships.
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Journalism.co.uk
As a growing number of publishers are looking at subscriptions as their main source of revenue in 2020, the ability to convert a fly-by reader into a loyal subscriber becomes increasingly important.
A lot has changed since the days of blanket paywalls and many news organizations now opt for what became known as a "dynamic paywall."
The main difference is that a dynamic paywall shows the reader a subscription offer when certain conditions are met.
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What's New in Publishing
For many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the rise of paywalls and move to subscriptions has been a major trend across the media landscape.
However, despite this focus, publishers need to ask tough questions about the potential – and sustainability – of this income stream. So, what do we know about the subscription landscape, and what questions should publishers be asking themselves?
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Nieman Reports
In spring 2016, the Danish digital magazine Zetland prepared to launch its daily news operation. The effort was crowdfunded, and the team at Zetland asked their supporters what they wanted from the publication. One thing kept coming up: audio.
But Zetland hadn’t raised money for an audio news operation. “We all come from a text background,” says co-founder Hakon Mosbech. “We just thought text would be the ideal medium to convey what we wanted to do."
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Journalism.co.uk
Posting video content on platforms such as Facebook, Twitter and Instagram is a must for any news organization. As some viewers may prefer to watch video without sound or through muted autoplay, including subtitles can help keep a viewer from scrolling through their feed.
The process of subtitling video content, however, can be extremely time-consuming.
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