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"Fair use" is one of the best-known copyright terms outside the legal community. Fair use is the ability to freely use another person's content that would otherwise be copyright-protected. Most people may not know how to determine whether their use of someone's work constitutes a fair use, but they know that copyrighted content can sometimes be used without getting a license (permission) to use the author's work. After all, how else would we have parodies of well-known songs, YouTube reviews of games and movies, and quotes from news articles in books and academic articles? Fair use is an integral part of the copyright system. Most producers of original content, including journalists, rely on it at some point in their careers to produce new creative works or to inform the public about current events.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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The Alliance launched the Support Real News campaign nearly two years ago to combat the spread of misinformation and highlight the need for and importance of quality journalism from trusted, respected sources. Today, with bad information still rampant via online platforms and the increasing attacks on the media, our campaign has never felt more essential... While politicians have more opportunities than ever to speak directly to the public through social media, they are not held accountable in the same way. Only when questioned by professional journalists, who are committed to the profession's code of ethics to seek and report the truth, are they held to their promises and required to answer to the public.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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The European Union earlier this month reached a final deal on the proposed Copyright Directive in the Digital Single Market. The Directive creates a Publishers' Right that provides news publishers the right to protect their content against unauthorized commercial uses online. "We applaud the global leadership of European lawmakers, who recognized the value of creating content, in our case, news and information that underpins an informed democracy and a civic society," stated News Media Alliance President & CEO David Chavern. "News publishers' ability to sustain high-quality journalism relies on an incentive to invest in newsrooms that support critical coverage, particularly in local communities."
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We applaud Dame Frances Cairncross and her team for the release of their final report on the sustainability of high-quality journalism in the United Kingdom. News organizations around the world today are confronted with a multitude of challenges that, just a few decades ago, were unimaginable. From declining ad revenues to the spread of misinformation online and a digital marketplace dominated by a few select platforms, the financial futures of news organizations are under threat. The Cairncross Review takes a measured and in-depth look at these and other issues, demonstrating the UK Government's commitment to high-quality journalism and an informed democracy.
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Digiday
With growing confidence in their own subscriber acquisition strategies, European publishers are making retention a higher priority this year while satisfaction with platform support has declined, according to a report from German media house Axel Springer.
Thirty-four publishers took part in the survey about their paid content strategies. The findings were taken during Axel Springer's sixth annual Paid Content Summit in Germany.
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Poynter
In the fall of 2017, an attorney in Southern California filed a lawsuit against the Redlands Unified School District alleging that teachers and staff there had at least a decade-long history of preying on students.
Joseph Nelson, an investigative reporter with the San Bernardino Sun, called the attorney and asked if he had any documentation to back the lawsuit up. The attorney sent him nearly 2,000 pages of documents.
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Bloomberg
After introducing a paid cooking app more than a year ago, New York Times executives noticed something unexpected: Many of its subscribers came from rural America.
The newspaper, long synonymous with city living and coastal elites, had found a way to reach people in the middle of the country — through their stomachs. The discovery showed that the 167-year-old publication might be able to change its image, while vastly increasing growth targets for subscribers.
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AdAge
Apple's advertising business is growing up, and the company best known for consumer electronics is borrowing a page from Facebook in how it caters to marketers.
On Thursday, Apple Search Ads updated its partner page to include Bidalgo as its second campaign management partner. Apple Search Ads appear at the very top of a user's app search results; someone who searches for the Uber app, for example, might see an ad for the Lyft app.
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Digiday
Venmo is evolving beyond a tool to pay friends for beer or rent.
Retail brands are adding Venmo as a checkout method to attract younger customers. A Venmo payment button on merchants' online stores has available wherever PayPal is accepted for more than a year, and Venmo debit cards can be accepted at checkout counters of participating retailers.
For PayPal, it's a strategy to monetize Venmo, whose peer-to-peer payments capabilities aren't a money maker.
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MediaPost
Don't worry about young people turning away from email.
A full 70% of Gen Zers will click through an email ad when it is relevant, according to a study released by PowerInbox. In contrast, 57% of baby boomers will click through.
What's more, 62% of Gen Yers are so inured to ads they aren't bothered by them or don't even notice them. And the same is true of 50% of the kids in Generation Z.
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INMA
In a few weeks time, a large group of INMA members will travel to Stockholm and Oslo for this year's Media Subscriptions Week. There are a few reasons for the choice of location, none of them being the lovely Nordic mid-March weather.
First, Norway and Sweden are in the top tier of countries where the highest share of consumers pay for online news. In Sweden, close to 30% of all Internet users subscribe to digital news content, directly or through a bundled print/digital subscription.
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Nieman Lab
Facebook and Google aren't going to stop targeting ads to Internet users, and advertisers aren't likely to stop loving the data that get their wares in front of super-specific eyeballs. So could a tax on those billions of targeted ad dollars be what it takes to help support journalism of value? A new paper argues that tax revenue devoted to quality journalism could be a silver lining in the very tool that foreign states and sneaker companies use to spread disinformation and sell shoes based on an incredible amount of user information, respectively.
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TechCrunch
News media company theSkimm is delving further into podcasting, with the launch of its first daily news podcast called Skimm This, set to launch on March 4. Similar to how theSkimm's morning newsletter helps people keep up with the latest goings-on in the world, the new podcast also aims to help readers quickly understand the news of the day.
However, Skimm This will be different from other news podcasts currently on the market, the company says.
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