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Feb. 29, 2012


NAA News


Speakers ready to enlighten, inspire NAA mediaXchange participants
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General sessions at NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C., feature prominent thought leaders from both inside and outside the industry who will share perspectives on innovation, business transformation, leveraging digital platforms and the future of the journalism business. These sessions promise to be inspiring, thought-provoking and deeply insightful. Along with presidential candidates, who have been invited, general session speakers include: Emily Bell, Columbia Graduate School of Journalism; Bob Carrigan, IDG Communications; David Perpich, The New York Times; Betsy Morgan, The Blaze; Rob King, ESPN; Vijay Ravindran, The Washington Post Co.; Josh Quittner, Flipboard; Michael Wolff, Newser; and David Westin, NewsRight. Register by March 11 to receive the NAA member discount.


What makes a great newspaper tablet app?
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A guest vendor commentary from McPheters & Company, producer of the iMonitor App Rating, provides insight into what it means for a newspaper app to be well-designed and offer a quality user experience. In a report prepared especially for NAA, the company details examples of newspaper iPad apps that shine when it comes to factors such as functionality and rich media enhancements. More

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Nielsen: 24 percent of tablet owners click on ads
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According to a report from The Nielsen Co., 24 percent of tablet owners and 11 percent of smartphone owners have clicked an ad they were viewing on their devices to learn more about the product or promotion. More

Advertisers anticipate increases in spending
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The new year has brought renewed optimism among marketers, with most indicating they are ready to boost their spending this year, according to a survey of senior decision-makers. Respondents showed the greatest optimism for advertising with mobile, digital and cable-television media. They showed moderate optimism for broadcast and improvements for magazines and national newspapers. More


Social media drive TV watching
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In a TV Guide survey, 71 percent of respondents reported having seen social impressions about TV shows, meaning any kind of mention in social media. Meanwhile, 17 percent said they have started to watch a show because of a social impression, and 31 percent said they have continued to watch a show because of a social impression. More

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Getty's new image service integrates directly into publishing tools
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Stock photography provider Getty Images has released an API that integrates the company's core image services directly into a client's production platform. The API, called Connect, removes the step of going to Getty's website to initiate an image search and acquisition. More

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Suburban papers target digital ad lead
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Suburban newspapers see digital as a major front for growth and are rapidly adapting to dominate the online news and advertising space in their local markets, according to Jon Rust, chairman of the Local Media Association and co-president of Rust Communications. More

Washington Post launches Personal Post news aggregator
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The Washington Post's custom news aggregator displays stories from across the newspaper's sections in a vertical column, designed specifically to appeal to an individual reader's story preferences. More

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Packers help lead Green Bay into digital
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Green Bay's NFL franchise long ago earned the city the nickname "Titletown, USA," but now the small market's local media outlets are finding that news and information about the Packers can help them drive big traffic to their sites and open up opportunities for experimentation. More

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Executives say collaboration key to papers' future
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Readers might think "paywall" is a dirty word, but newspapers need to embrace it — along with more industrywide collaboration and diversification of their business — if they're going to continue to survive and grow in the digital age, according to newspaper executives at the Key Executives Mega Conference. More

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For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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