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In Newton, Kansas, less than 3 percent of teachers are non-white, while the student body is 38 percent non-white. For reporters at The Newton Kansan, this discrepancy is an essential story for their community – and one they believe every community newspaper should be tracking. The idea of writing about the racial breakdown of Newton was something reporter Chad Frey had long wanted to tackle, and that seed of an idea lived on The Kansan’s “grandiose ideas” board at the back of the newsroom.
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On April 20, 1999, Columbine High School suffered a tragedy unlike anything most people had experienced at that time. What happened in that small Colorado town reverberated across the country and around the globe, making people everywhere stop and pay attention. Twenty years later, Columbine feels like the start of an epidemic to many people – but to those still living there, the only option is to continue moving forward every day. When the anniversary approached last year, the editors at the Canyon Courier knew they couldn’t let the 13 innocent people who lost their lives that day be forgotten by their neighbors.
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Challenging authority to ensure an informed and engaged citizenry is the bedrock of the journalistic profession. For Sidney Herald editor Amy Efta, that task came all too soon after taking her position at the local Montana newspaper. Efta became editor of the Herald in May 2019. As part of her efforts to learn the ropes and familiarize herself with her staff and their beats, she accompanied her reporter to a weekly meeting at the local police precinct to collect arrest records.
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All publishers want to know how to make their work part of their readers’ daily routines and to how to cover topics in the most helpful way. Those questions are not easily answered with conventional web analytics that were never intended for journalists, and data overload can become overwhelming to decision-makers. On the next Alliance member webinar on Tuesday, March 31 from 2-3 p.m. ET, the American Press Institute’s Metrics for News team will discuss which measures of engagement to focus on and how to define success. Through a series of lessons on using metrics for newsroom change gathered from the Metrics for News team’s work with 100+ newsroom partners, participants will learn how to prioritize metrics to track and tips for leveraging the data-collection tools they already use.
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The News Media Alliance recently filed an amicus brief with the Supreme Court in support of Oracle in the Google v. Oracle (docket no. 18-956) case concerning Google’s unauthorized copying of parts of Oracle’s computer code when developing applications for the Android operating system. The Alliance brief rebuts Google’s argument that its use of Oracle’s code was justified under the four-part fair use test used by U.S. courts, drawing comparisons to Google’s widespread and unauthorized use of news media content and its effect on the news media industry.
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On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report from Claritas for a better understanding of how to engage this valuable trillion-dollar consumer market smarter. Read Report Now! Call 800.234.5973 to learn more.
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News Media Alliance President & CEO David Chavern recently testified at the Department of Justice (DOJ) Workshop on Section 230 of the Communications Decency Act. According to the DOJ website, the workshop, titled “Section 230 – Nurturing Innovation or Fostering Unaccountability?” was intended to discuss the evolution of Section 230 from its original purpose in granting limited immunity to Internet companies, its impact on the American people, and whether improvements to the law should be made. Read Mr. Chavern’s testimony and view the workshop agenda here.
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What's New in Publishing
Although the narratives of ad decline and circulation struggles signalling the end times for print are well known, the reality is that for many publishers, print is still a significant proportion, if not the most important profit stream for the business. It also continues to be a valuable way of building relationships with readers.
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Knight Foundation
As trust in our institutions fades, local news suffers from layoffs and closures, and communities continue to suffer in America, the Knight Media Forum brought the brightest minds in media together to discuss ways to turn the tide. For the 13th annual Forum, the largest group of practitioners and funders ever (more than 600 people) convened in Miami.
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Boston Business Journal
The Boston Globe’s digital subscriptions grew faster in the last quarter of 2019 than in any quarter in the past three years according to one key, publicly-available metric, while the decline in circulation of its printed paper has accelerated. The Globe’s most recent filing with the Alliance for Audited Media, which covers the last three months of 2019, shows the paper’s number of digital subscribers surged by more than 20,000 to 148,416 — a 15.8% increase in a single quarter and up 37.5% from the same period in 2019.
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Folio Magazine
Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. The results of the 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses.
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Street Fight
In the year of the California Consumer Privacy Act, the data privacy movement is ascendant, and marketers are likely more aware of consumer concerns about tracking than ever before. But a fresh survey of 993 Internet users from audience intelligence firm DISQO suggests that marketers will need to continue navigating the trade-off between providing consumers the only type of ads they widely welcome — personalized ones matched to their interests — and transparently requesting consent for the kinds of tracking that make personalized ads possible.
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Digiday
Global advertisers are scrambling to ease the major disruptions to their media spending caused by the spread of the coronavirus.
Some of the largest advertisers, including Procter & Gamble, Unilever, Apple, Microsoft, Danone, AB InBev, Burberry and Aston Martin, made cuts to sales forecasts for the year. With the outlook for the spread of the virus changing by day, many companies are caught in a spiral of uncertainty. That tends to gum up decisions, and ad spending is an easy expenditure to put on pause. The New York Times has warned that it expects advertising revenue to decline “in the mid-teens” in the current quarter as a result of coronavirus.
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Folio Magazine
Size matters. At least when it comes to your inactive email list.
That’s a message Google and other email providers have made loud and clear to publishers with bloated email lists.
Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace.
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Digiday
For nearly two years, Google attempted to used its Google News Initiative to help newspaper publishers create sustainable, digital businesses.
The Google News Initiative Subscriptions Lab took a group of 10 local newspaper publishers of various sizes through a 10-month-long program that provided them with newly built benchmarking tools, one-on-one consulting with FTI Consulting and open communication with the other members to learn about the best and worst practices they’ve tested.
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