This message contains images. If you don't see images, click here to view.
Advertise in this news brief.
|
|
| |
Examining the role of Big Data in the future of newspapers
Big Data was once a phrase that elicited confusion from many outside of the tech community. What did it mean? What could it do? What was the hype about? Times have changed. Analyzing and mining Big Data has become routine and it is a force shaping nearly every industry, including newspapers. The technology available to companies in 2014 explains why Big Data has become a standard for many sectors because it is practical and effective. By looking at this valuable data, companies have the opportunity to analyze a tremendous amount of information and glean critical information about their consumers and products.
|
|
Share this article:
    |
|
|
10 reasons why you can't miss MXC 2014
NAA mediaXchange 2014 is right around the corner as it kicks off in Denver on Monday, March 17. There is still time to register and here is why you simply cannot miss the event. The conference is the largest annual gathering of newspaper industry executives in North America, offering unprecedented networking opportunities that you won’t find anywhere else. Whether it is new research or cutting-edge practices, the ideas you’ll take away from NAA mediaXchange will help you shape the future of the industry.
Pension legislation possible in 2014
The Federal Reserve’s policy of keeping interest rates artificially low during the economic downturn resulted in many newspapers with defined benefit pension plans being required to make exceedingly large contributions to meet the 2006 Pension Protection Act requirements. To address this, pension legislation was approved in July 2012 that allowed businesses to determine their contributions over a longer period of time. While we were pleased, we were well aware that the relief was concentrated and would phase out over the remaining three years.
Tom Drouillard nmed AAM president and CEO
The Alliance for Audited Media has named Tom Drouillard as its CEO, president, and managing director. Drouillard will begin his new role April 1 following current AAM President Mike Lavery’s retirement on March 31. Drouillard, 53, brings more than 25 years of media and marketing experience from many organizations that have collaborated with AAM in recent years. Most recently, Drouillard was president and CEO of Scarborough Research.
Tiny digital publisher to put Newsweek back in print
The New York Times
Etienne Uzac, 30, and Johnathan Davis, 31, founders of IBT Media, believed they could recreate Newsweek as a vibrant and profitable Web-only magazine. But now, having tripled Newsweek’s online traffic, they plan to punctuate the magazine’s comeback by turning on the printing presses again. Hard copies are expected to hit newsstands on Friday. Break out the banner headline: Newsweek Is Back From the Dead!
PRODUCT SHOWCASE
 |
|
The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.
|
|
Major newspaper owner buy 2 dailies, 4 weeklies
The Associated Press via The Huffington Post
The Victorville Daily Press, Barstow Desert Dispatch and four Southern California weeklies have been purchased for $8 million by New Media Investment Group, one of the largest owners of newspapers in the country. New Media bought the papers from Freedom Communications Inc., owner of The Orange County Register.
Besides the two papers, New Media bought the Lucerne Valley Leader, Hesperia Star, Apple Valley Review and El Mojave.
Boston Globe launches free tech news site
NetNewsCheck
The Boston Globe recently announced the launch of BetaBoston.com, a new site focused on the technologies, ideas, new ventures and people shaping the future and the culture of Boston and beyond. The free site will cover several sectors driving the Massachusetts economy, as well as the people behind them: venture capital, life sciences, medical devices, startups and emerging technology, including robotics and big data.
|
PRODUCT SHOWCASES
|
 |
|
The Pisa Group is the newspaper industry’s leading outsourced
telecommunications company partnering with hundreds of
newspapers nationwide and assisting each to reach their print and
digital sales goals through New Subscriber Acquisition, Retention
Programs and Inbound Customer Service.
|
|
|
 |
|
Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! New 100,000 sf facility in Fort Collins, Colorado! Still just $1.25 per-call! Call Andy Orr direct @ 970-556-7494
|
|
|
 |
|
Learn how to expand digital revenue opportunities with your metro reader's choice, plus create year-round niche ballot programs, such as “Best of Holiday Shopping” and “Prep Football Fans' Choice Awards". Download this playbook to learn more.
|
|
The Washington Post borrows from editorial side for native ads
Adweek
Even as native ads naysayers argue for clear labeling and design cues so readers don’t confuse them with actual journalism, publishers and advertisers have pushed to make the units look more like editorial. Kevin Gentzel, the Post’s chief revenue officer, explained that the quality bar is being raised on native advertising. Brands are creating high-quality video, research and articles, often tailored to a specific publishers’ audience, and they’re looking to publishers to improve the reader appeal.
Native advertising: Thumbs up, or thumbs down?
MediaPost
Native advertising, it seems, is the solution to all our problems: it offers advertisers a way to reach consumers that promises to reverse years of declining click-through rates, while desperate publishers get a lifeline in the form of new revenue streams. And while it's already a multibillion-dollar segment of the advertising industry, and growing fast (71 percent in the past year, according to BIA/Kelsey estimates), there is one big problem with it: In many cases, it is based on an attempt to deceive consumers into thinking they’re seeing something that is not a paid advertisement.
AOL sells TV ads through Adap.tv, but won't say which TV
Ad Age
AOL says it has begun selling television ads through its programmatic video exchange, Adap.tv as it looks to take a bite out of the $68.5 billion dollar television advertising pie. But there's only one issue: the company won't say which networks they're working with. Problems sourcing inventory have plagued other digital ad-tech companies, such as Google, which tried to get into the TV game late last decade. So AOL's vague description of its partners — it says Adap.tv buyers can reach nearly 100 cable networks but won't say which ones — raises questions about the initiative.
How talk radio listens to its audience, provides lessons for online publishers
Poynter
Audience participation hasn’t been an easy undertaking for online news publishers. Thanks to the unruly culture of online commenting and the “sadistic” actions of Internet trolls, every few weeks another news site announces modifications to its online commenting policy. What’s clear is that no online news site has found the perfect formula for meaningful audience participation. As a digital journalism professor studying trends in online commenting, Poynter’s Marie Shanahan wondered: Can online publishers learn any lessons from talk radio?
ProPublica launches Data Store, with prices ranging from free to $10 thousand
GigaOM
Investigative journalism nonprofit ProPublica is known for its data-driven reporting, and now the site is trying to find a new life (and revenue stream) for the data it uses in its stories. ProPublica recently opened its Data Store, where it gives away or sells the data that its reporters use in their stories.
Videology to integrate Nielsen TV data for media buying, planning
MediaPost
Looking to gain greater influence over traditional TV media buyers, Videology, the digital advertising network that has been moving into TV’s addressable ad space recently, will integrate Nielsen TV data into its platform for cross-screen planning and buying. Videology will use data from the Nielsen Cross-Platform Homes Panel and Nielsen TV/Online Fusion for its platform, which can tie TV viewing behaviors across all Nielsen-measured broadcast and cable networks and syndicated programming.
|
Can Greenwald's digital magazine Intercept help to reinvent journalism?
The Guardian
With $250 million in funding from eBay founder Pierre Omidyar and some high profile journalist hires, First Look Media has set itself the lofty task of reinventing journalism for the digital age, starting with the traditional hierarchy of newsrooms. Glenn Greenwald, the former Guardian journalist who broke a string of stories about widespread electronic surveillance by the National Security Agency based on files leaked by whistleblower Edward Snowden, was first on board the Omidyar-backed venture and launched the new company's first "digital magazine", the Intercept, on Feb. 10.
Rise of the 'platisher': The Washington Post starts tech arm
Digiday
Publishers are realizing they’re in the tech business, like it or not. The Washington Post is the latest publisher to beef up its tech, opening a New York City-based design and development office that it calls WPNYC. The office, which will house a dozen designers, engineers, and salespeople, will bridge the gap between design and sales to create custom ad experiences for the newspaper’s brand clients.
Reddit GM Erik Martin talks about the site's unlikely success and its new live-reporting feature
GigaOM
GigaOM has already covered Reddit’s new “live reporting” feature, which gives users the ability to live-blog a breaking news event or post updates about an ongoing story like the revolution in Ukraine — a feature that Mathew Ingram argued could make a significant contribution to crowdsourced journalism. But Ingram wanted to find out more about the motivation behind it, so he asked Reddit general manager Erik Martin why the site decided to add the feature, and what he sees as the potential value for both citizen journalists as well as society in general.
Missed last week's issue? See which articles your colleagues read most.
|
|
|
SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.
|
|
|
50 Minthorn Blvd., Suite 800, Thornhill, ON, L3T 7X8
|
