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On Saturday, March 2, News Media Alliance president and CEO David Chavern talked with Recode's Kara Swisher on a podcast about the unique challenges of representing the media business; the impact of Google and Facebook; potential antitrust action; and more. Listen to the interview here.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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According to recent research in the News Media Alliance's recently published News Advertising Panorama, there's no better audience to target than the news media audience. Taking our own advice, we've developed two new ads inspired by research and statistics from the Panorama, which we're proposing members use to advertise news media's benefits in your own publications. The ads can be used in your print and digital publications and can be customized with your logo and/or contact information. Click here to download the ads. Member login required.
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While the Alliance works hard to stay on top of changes impacting the news industry, we wanted to better understand what our member organizations see as the top issues and trends. To promote an ongoing dialogue with members, we've created an opportunity for members to share their opinions with us and help us plan for the future by becoming Alliance Insiders. To kick off the program, in January we asked the Insiders what they see as the biggest issues likely to shape 2019, as well as what they're most looking forward to this year.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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"Fair use" is one of the best-known copyright terms outside the legal community. Fair use is the ability to freely use another person's content that would otherwise be copyright-protected. Most people may not know how to determine whether their use of someone's work constitutes a fair use, but they know that copyrighted content can sometimes be used without getting a license (permission) to use the author's work. After all, how else would we have parodies of well-known songs, YouTube reviews of games and movies, and quotes from news articles in books and academic articles? Fair use is an integral part of the copyright system. Most producers of original content, including journalists, rely on it at some point in their careers to produce new creative works or to inform the public about current events.
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The Alliance launched the Support Real News campaign nearly two years ago to combat the spread of misinformation and highlight the need for and importance of quality journalism from trusted, respected sources. Today, with bad information still rampant via online platforms and the increasing attacks on the media, our campaign has never felt more essential... While politicians have more opportunities than ever to speak directly to the public through social media, they are not held accountable in the same way. Only when questioned by professional journalists, who are committed to the profession's code of ethics to seek and report the truth, are they held to their promises and required to answer to the public.
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Nieman Lab
On the heels of its $300 million commitment to local news, free speech and media literacy — and its commission-generated report espousing transparency and diversity — the Knight Foundation hosted its regular gathering of funders, fundees and other smart journalism folk. This year had a special focus on sustainability in local news and encouraging other local funders to step up beyond Knight's home bases of Detroit, Chicago, Philadelphia and elsewhere.
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Digiday
In the era of deep connections with passionate audiences, being in the middle is rough. That's why USA Today is focused on scale.
"We are taking a more realistic approach," said the network's COO, Michael Kuntz on the Digiday Podcast. "There are a lot more people who recognize why they need to support their local news organizations. On the national side, I think there is subscription fatigue. Great journalism cannot all exist behind the paywall."
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INMA
Is 2019 going to see a new wave of subscriptions, donations and memberships? Have the authorities found a magic bullet to sustain journalism and the business of journalism?
In his report "Journalism, Media, and Technology Trends and Predictions 2019," Nic Newman predicts "donation models could be supercharged this year by government initiatives to allow media companies to benefit from tax incentives when receiving charitable donations."
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Talking Biz News
Wall Street Journal editor Matt Murray and editor of newsroom strategy Louise Story sent out the following announcement on Tuesday: "Over the past two years, we have remade the newsroom's senior leadership team and our central editing structure, to focus our leadership and our workflows on growing our digital platforms while continuing to serve our print and Newswire subscribers."
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Digital Content Next
It does not come as a surprise that most digital publishers look to the New York Times for subscription strategy advice: On Feb. 6, The "failing" New York Times posted digital revenue of $709 million for 2018, based largely on its 3.4 million digital subscriptions. It also bucked expectations when it came to its ability to attract new subscribers. The NYT added 265,000 new digital subscriptions in the last quarter of 2018.
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INMA
A recent INMA article from the CEO of Schibsted highlighted a "popcorn" scenario for news media. That is, if we were a cinema and just sold tickets to a movie we would not survive. However, if we added on extra products or services (like popcorn) we could start to monetize our future better.
One such "popcorn" which has started to generate literally millions of dollars in new revenue is the area of voucher codes and discounts.
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MediaPost
The ISBA conference is an annual opportunity for the people who pay for advertising to agree that more must be done to ensure that digital marketing works better for both them and the people they are seeking to target.
This year we have a five-point plan being announced to deal with a massive drop in trust in advertising. At the conference it was announced that research has halved since 1992 from nearly half of the population trusting advertising to around a quarter today.
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MediaPost
The New York Times is testing a harder paywall, which means using "incognito" or "private" mode in a web browser is less effective at seeing the newspaper's online stories for free.
That's a welcome development, especially since publishers face declining ad sales as Facebook, Google and Amazon take over the digital media economy.
Joshua Benton, director of the Nieman Journalism Lab at Harvard, confirmed with a Times spokesperson that the newspaper was piloting a stricter paywall.
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Tech Crunch
Twitter confirmed it's developing a new "Hide Tweet" feature, which it says will give users another option to protect their conversations. The option, spotted in Twitter's code, is available from a list of moderation choices that appear when you click the "Share" button on a tweet — a button whose icon has also been given a refresh, it seems. Like it sounds, "Hide Tweet" functions as an alternative to muting or blocking a user, while still offering some control over a conversation.
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