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News Media Alliance supports WAN-IFRA's effort to identify industry-led solutions to promote gender equality in news media. On March 8, International Women's Day, we ask you to join us in the effort by taking a short "gender reality check" survey today. Help us learn more about current practices to promote women's leadership and voices in the news within your organization, and have your say on how we as an industry can collectively accelerate change. Click here to complete the Gender Reality Check survey.
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Last week, the Alliance for Audited Media launched the AAM Quality Certification, which they describe as "a new holistic approach to verifying digital publishers." The program is designed to provide advertisers assurance that they are reaching the digital audiences they intended when they placed their advertising. The program also supports premium publishers that differentiate themselves based on the quality audience they can deliver and the assurance that the metrics used to measure the size of that audience are accurate.
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On Friday, the News Media Alliance filed comments in response to the UK Culture, Media & Sports Committee inquiry into "'fake news': the growing phenomenon of widespread dissemination, through social media and the internet, and acceptance as fact of stories of uncertain provenance or accuracy." The filing focuses on the solutions to the fake news phenomenon, from the perspective of our members who invest a tremendous amount of time and resources to ensure the accuracy of news content, and adhere to long-standing and voluntary standards in the journalism profession.
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If you've always dreamed of going to Jazz Fest, here's your chance! The News Media Alliance would like to send one lucky attendee of our 2017 mediaXchange conference, taking place in New Orleans on April 30-May 3, to Jazz Fest 2017 for a memorable, musical day! Just register for mediaXchange by the Early Bird deadline of March 12 and you will automatically be entered to win a pair of tickets to the premier jazz event of the year! Don't delay; register now! (You must be an Alliance member to attend mediaXchange — member login required)
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Part of a Series Featuring the 2017 Accelerator Pitch Program Winners — AMP started as a collaborative effort between Google and a number of major publishers. The focus is on improving the mobile web by making it faster. Much faster — with AMP, webpages went from loading in 22 seconds to 700 milliseconds. David Gehring is the CEO of Relay Media. What Relay does is provide publishers with a platform where the conversion to AMP is done automatically, making the AMP pages look exactly like the old website.
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Simpli.fi's ability to optimize audiences for local needs, coupled with its automated processes for campaign entry, management, optimization, and reporting, enable us to deliver performance on high volumes of localized programmatic campaigns. Whether your company manages hundreds or thousands of campaigns, Simpli.fi is the proven solution for you.
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By David Chavern, News Media Alliance President & CEO — It's not breaking news that the media is not always popular. It is breaking news that even those who dislike the media are coming to the defense of the journalists and publications in light of recent attacks the Donald Trump administration has launched. I do not care if Donald Trump loves or hates the press. I care that he respects the First Amendment and that he acts with dignity.
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Part of a Series Featuring the 2017 Accelerator Pitch Program Winners — There are job boards for every niche career and job possible. Listing a job is time consuming and overwhelming. When newspapers partner with Recruitology, they are able to cast a wide net for local employers. Recruitology enables publishers to provide local employers with a recruitment platform that includes applicant tracking, analytics, intelligent job ad targeting and now, access to one of the largest job-seeking audiences accessible through specialty job boards and destination sites.
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The Street
Publishers are witnessing a baby digital subscription boom, and its parents are that odd couple of our times, Donald J. Trump and John W. Oliver. Their offspring pop not just from the womb of The New York Times building at Eighth Avenue and West 40th Street in Manhattan but now from hyperkinetic newsrooms from coast to coast.
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Tech Crunch
News outlets are having the time of their lives as people are flocking in to subscribe, but what if you want to read more than one news outlet? You could keep a giant stack of subscriptions, or you could reach for Discors. The startup recently announced it's adding The New York Times and the Financial Times to its $4.99 per month subscription model, which already includes The Economist, The Washington Post, Foreign Policy, The Guardian, Bloomberg and other light, escapist titles.
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Poynter
Christopher Ali has spent a lot of time thinking about the future of local news.
Ali, an assistant professor of media studies at the University of Virginia, is a fellow at the Tow Center for Digital Journalism at Columbia University who's almost done with a report on the future of small newspapers with co-author Damian Radcliffe.
He's also the author of a new book, "Media Localism: The Policies of Place."
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Columbia Journalism Review
Donald Trump has a bully's nose for the vulnerable and the defenseless, and he sees the American media as both.
The White House's vicious attacks on the press and the often-timid response from journalists stem from the fact that, as a business, the press at this moment couldn't be more exposed.
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Adweek
In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel of 18- to 35-year-olds about their internet and advertising consumption preferences.
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Advertising Age
Twitter is now offering some advertisers guarantees on video ads, a step of maturation for the company that makes its ad product similar to a TV-style buy.
Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount of pre-roll video ads with certainty that they get seen by a target group of consumers.
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Recode
That bogus story about Donald Trump your uncle posted on Facebook? It's still staying on Facebook.
But now it's going to get a warning label. Eventually. Sometimes.
Facebook has started pinning a "disputed" tag on fake news, as it promised it would back in December, as part of its "we're going to fight fake news but there's only so much we can do" campaign.
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Journalism.co.uk
A year after announcing it had received funding in the first round of Google's Digital News Initiative, Swiss daily newspaper Neue Zürcher Zeitung is getting ready to test the beta version of the product it has been developing over the last six months: a personalized news engine named the Companion app.
The app uses a personalization algorithm based on machine learning to provide readers with a stream of relevant NZZ stories and understand their consumption habits.
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Media Shift
After analyzing how Facebook shares on videos have changed in a year, we decided to dive into what's making these videos so successful. One consideration that comes up again and again is the length of a video.
We last looked at the length of Facebook videos in September 2015. We analyzed five publishers' top 10 shared videos for the average length of a successful video, and found that average video lengths varied from 24 seconds to 90 seconds.
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Slate
What do you see when you open Twitter? Until a year ago, the answer was straightforward: With minor exceptions, you'd see every tweet from every person you followed, in chronological order, with the most recent at the top.
In February 2016, word leaked to BuzzFeed that Twitter was planning a move that would change everything. The company was introducing what insiders called an "algorithmic timeline."
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