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March 9, 2011

NAA News


New York Times digital chief to give mediaXchange keynote
Martin Nisenholtz, senior vice president of Digital Operations for The New York Times Company, will join NAA in Dallas as a keynote speaker for this year’s mediaXchange conference. Mr. Nisenholtz is a digital pioneer in every sense of the word, having spent more than 30 years in interactive media, including the past 16 years providing the vision for The New York Times’ innovative digital strategies. During his presentation, he will share his vision of where media and news distribution is heading, as well as his perspective on strategies all newspapers need to embrace to thrive in a digital-dominated world. For more information or to register, please visit


Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!


Deseret Media capitalizes on market disruption, substantially increases digital revenue
Since Clark Gilbert left Harvard University and signed on as CEO of Deseret Media last year, he has drastically restructured the company and has seen strong digital revenue growth. Among the achievements, Deseret's mobile site is now the fourth largest Internet provider in the state, just behind its daily newspaper site. A new Local Media Insider case study looks at the company's transition. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


February retail sales beat estimates, led by Saks, Macy's
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail
Confidence among U.S. consumers rose last month to the highest level in three years, as a drop in unemployment helped overcome concern over rising food and fuel costs. Customers also returned to stores that were closed for several days in January because of snowstorms. More

Introducing the $10,000 coupon
TIME    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Online group coupons from the likes of LivingSocial and Groupon generally come in the form of discounts for maybe $20 off, and occasionally for markdowns in the neighborhood of $50 or $100. But $10K? More

NYT gets deeper into the 'daily deals' space with TimesLimited
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times is preparing to debut its own daily deals service called TimesLimited later this month. While a number of newspaper publishers have signed on with either Groupon or LivingSocial, TimesLimited is entirely an in-house production, Denise Warren, SVP/chief advertising officer for the NYT Media Group and the's GM. More


Gannett considers charging for online newspaper content
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gannett Co., the owner of 82 newspapers including USA Today, is considering charging for its online content, Chief Executive Officer Craig Dubow said. More

The ins and outs of iPad apps
American Journalism Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Long before we have answers to the big questions about the impact of tablet devices on news consumption and profitability, media companies face the immediate task of determining how to present their content on this new platform. More

NYT: All the news that's fit to mint
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After discussing plans to erect an online and digital paywall for over a year, The New York Times is finally going to begin charging online readers for access to certain kinds of content, according to chairman and publisher Arthur Sulzberger, Jr. More


Skype targets major brands with launch of in-app ads
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Popular Internet calling and messaging service Skype will roll out ads in its Windows-based desktop client in the U.S., Germany and the U.K. More

CBS chief sees network benefitting from recovery of advertising market
Broadcasting & Cable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
CBS Corp. CEO Leslie Moonves is predicting a strong upfront advertising season in 2011, and expects CBS to see double-digit rate increases for its commercial time. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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