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March 10, 2010

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NAA News


Supreme Court permits copyright settlement to proceed
The U.S. Supreme Court has paved the way for lower-court approval of a massive copyright infringement settlement in Reed Elsevier Inc. et al v. Muchnick et al. The case began more than 10 years ago as multiple lawsuits brought by freelance authors against several owners of online databases and print publishers – including several NAA members – alleging that the authors' works were reproduced electronically without permission being secured first. The lawsuits were stayed pending the Supreme Court's decision in New York Times Co. v. Tasini, in which copyright liability was affirmed under similar facts. The lawsuits then resumed and were consolidated in the U.S. District Court for the Southern District of New York. The consolidated complaint alleged that the named plaintiffs each owned at least one copyright that they had registered, but the plaintiff class also included authors who had not registered their works. MORE


Three carriers earn recognition for exceptional service
Carriers from Pennsylvania, Indiana and Louisiana have been honored by NAA as the industry's "Newspaper Carriers of the Year." The awards program recognizes carriers for outstanding achievement in three age categories — youth (up to age 18), adult (ages 19-54) and senior (ages 55 and up). "Newspaper carriers come from all walks of life, but their hard work and dedication to our industry is what makes them stand apart," says NAA President and CEO John F. Sturm. "This year's award winners have shown a strong commitment to their papers and the many loyal customers along their route." MORE


Facebook's Burnett to speak at mediaXchange
Facebook has emerged as the undisputed leader in social media platforms, transforming the way people communicate and share information. With more than 100 million U.S. users – half of whom log on daily – Facebook is looking to monetize that massive audience. Join us at mediaXchange on April 12 when Grady Burnett, Facebook's director of global online sales and operations, discusses the company's vision of its role in the media ecosystem and how traditional media can capitalize on this near-pervasive platform. Register now!

Newspaper In Education

Foundation's ideas gallery offers fundraising best practices
The NAA Foundation has launched an ideas gallery to showcase best practices in young-reader and diversity initiatives. The first topic of discussion is fundraising. From purses to pets to books, NIE professionals are finding innovative ways to bring in much-needed revenue. Visit the gallery to explore how newspapers of all circulation sizes are supporting and raising the profile of their NIE programs.

Reinventing the sales process

MultiAd is launching, the tool you need to boost your ad revenue, increase your advertiser's budgets, and bring in new clients. Find out how.


Retail Roundup
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Target Corp. has started using bar-code-equipped mobile coupons that customers can redeem at checkout. J.C. Penney & Co. stores in Houston are testing a similar approach. … For the second year, Men's Wearhouse is using social media to boost prom sales. is the hub for a tuxedo rental referral program in which participants receive ID numbers they can distribute through Facebook, Twitter, MySpace, SMS messaging and many other social media channels. … Target Corp. and Wal-Mart Stores Inc. are among the retailers making use of sponsored links on their Web sites — sometimes even those of competitors. Google's AdSense program yielded $5.2 billion for publishers in 2009. …Maesa Group, a beauty company, has been tapped to create products for Payless ShoeSource. The new line is expected to hit about 1,500 Payless stores this fall.

Sales makeover for Lauder: Show prices, offer options
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Estée Lauder Cos. CEO Fabrizio Freda, only the second nonfamily member to lead the company since its founding in 1946, would like to change the way department stores sell cosmetics. Freda wants to woo customers who are still hesitant to splurge on upscale cosmetics. More

Hard times turn coupon clipping into the newest extreme sport
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Couponers trade deal information and coupons themselves through cellphones, Twitter, Facebook, and message boards on Web sites like and, motivated as much by competitiveness as by frugality. Some sites, which tend to make their money from online ads, organize contests to see which member can spend the least cash in a month on essentials. Some couponers brag online about stockpiling free groceries, then selling them at yard sales. More

Retail sales probably fell in February: U.S. economy preview
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sales at U.S. retailers probably declined in February as blizzards kept Americans away from malls and auto-dealer showrooms, economists said before a government report. Purchases dropped 0.2 percent after a 0.5 percent gain the prior month, according to the median estimate of 56 economists surveyed by Bloomberg News. More

Digital lift-off: Web ads to get a 10 percent boost
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We've been waiting for this: A study by Outsell, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6 percent boom in digital advertising in 2010. More


Barnes & Noble names head to add content for e-reader
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Barnes & Noble Inc., the largest U.S. bookstore chain, created a position to oversee the development of paid digital content from newspapers, magazines and other publishers for hand-held reading devices. More

Apple rolls out TV ad for iPad
PC World    Share    Share on FacebookTwitterShare on LinkedinE-mail
It's lights, camera, and almost "action" for Apple's iPad tablet. During Sunday night's Academy Awards ceremony Apple trotted its iPad down the Hollywood red carpet (so to speak), launching a television advertising campaign. According to reports Steve Jobs himself joined the roster of stars attending Sunday night's event in person. More

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Google tests TV search service
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail
Google Inc. is testing a new television-programming search service with Dish Network Corp., according to people familiar with the matter, the latest development in a fast-moving race to combine Internet content with conventional TV. More

Web-connected TV a distant dream for app makers
BusinessWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Last year, Mark Phillip unveiled "Are You Watching This?!", a tool for mobile phones that alerts sports fans to can't-miss, in-progress games, such as baseball no-hitters. Thousands of users have bought the 99¢ application and downloaded it to their Apple iPhones and other handsets. Phillip also wants to create a version for Web-connected TVs, which he calls the "Holy Grail" for this type of content, but that's been a struggle. "It's a tough platform to build on," says Phillip. More

Business Models

Belo prepares to test pay wall
Providence Business News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Providence Journal's parent company, A. H. Belo Corp., is preparing to roll out a new system that will require readers to pay for some of its stories. The Journal will soon begin selling an electronic edition that will be an exact digital replica of the newspaper, John McKeon, president and general manager of The Dallas Morning News, A. H. Belo's largest paper, told investors. More

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