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News stories don’t have to be deep, investigative reports or articles that create legislative change to make an impact. It’s true that communities need watchdogs, but impact can be created by stories of all kinds, from notices of local road closures to human-interest stories about unknown neighbors and vibrant local residents. For Evergreen, Colorado’s Canyon Courier, its stories of local kids and teens felt the most impactful.
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All publishers want to know how to make their work part of their readers’ daily routines and to how to cover topics in the most helpful way. Those questions are not easily answered with conventional web analytics that were never intended for journalists, and data overload can become overwhelming to decision-makers. On the next Alliance News Impact Project webinar on Tuesday, March 31 from 2-3 p.m. ET, the American Press Institute’s Metrics for News team will discuss which measures of engagement to focus on and how to define success. Through a series of lessons on using metrics for newsroom change gathered from the Metrics for News team’s work with 100-plus newsroom partners, participants will learn how to prioritize metrics to track and tips for leveraging the data-collection tools they already use.
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As the presidential campaign season moves into high gear, press organizations are working to train journalists so they know their rights. The Reporters Committee for Freedom of the Press and the National Press Photographers Association are providing training sessions at 9:30 a.m. on Friday, March 20 at the Wisconsin Newspaper Association annual convention that will provide journalists with a basic understanding of their constitutional rights when covering campaigns and the upcoming political conventions. Click here to learn more and here to register for the convention.
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In this series, we are featuring case studies from the Advertising Intelligence Center, sharing a summary of the featured case study and notable strategies, tactics and outcomes. Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater client that needed help reaching newcomers and engaging its base of theater enthusiasts. The theater was looking for a solution that included compelling promotions that would attract a steady stream of attendees and could be quickly adapted based on each show’s daily ticket sales. Member login required.
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In Newton, Kansas, less than 3 percent of teachers are non-white, while the student body is 38 percent non-white. For reporters at The Newton Kansan, this discrepancy is an essential story for their community – and one they believe every community newspaper should be tracking. The idea of writing about the racial breakdown of Newton was something reporter Chad Frey had long wanted to tackle, and that seed of an idea lived on The Kansan’s “grandiose ideas” board at the back of the newsroom.
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On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report from Claritas for a better understanding of how to engage this valuable trillion-dollar consumer market smarter. Read Report Now! Call 800.234.5973 to learn more.
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The News Media Alliance recently filed an amicus brief with the Supreme Court in support of Oracle in the Google v. Oracle (docket no. 18-956) case concerning Google’s unauthorized copying of parts of Oracle’s computer code when developing applications for the Android operating system. The Alliance brief rebuts Google’s argument that its use of Oracle’s code was justified under the four-part fair use test used by U.S. courts, drawing comparisons to Google’s widespread and unauthorized use of news media content and its effect on the news media industry.
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We’ve had a great response to our News Impact Project, receiving many great examples for our Index of Impactful News that provides compelling evidence of how your journalism is having a positive impact on local communities. Let’s keep them coming! We would like to hear from newsrooms, editors, journalists and others who are ingrained in the editorial process, the stories you have produced that have been the most valuable, in terms of having a positive impact on the community. To submit a story, fill out the short and simple form here. We look forward to continuing to showcase the valuable work you’re doing in your communities!
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Poynter
On Thursday, Feb. 27, journalists at The Seattle Times held a meeting to talk about how they’d cover the coronavirus. Fifteen or 16 people gathered in a conference room in the middle of the newsroom, including editors, producers and photojournalists.
The purpose — to make it clear that the coronavirus would be a high-priority story for the next year, said managing editor Ray Rivera. The newsroom put together a small team to follow the news long-term.
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What's New in Publishing
Growing revenues directly from readers is a key priority for many publishers in 2020.
As we noted last month, in a deep dive into digital subscription trends, 50% of digital leaders across 32 markets say subscriptions will be their most important revenue stream moving forward, according to a survey in the latest “Journalism, Media, and Technology Trends and Predictions” from the Reuters Institute for the Study of Journalism.
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Trusting News via Medium
There’s a lot of public confusion around how we as journalists do our job. But the good news is there are people who are curious and want to know more about our process.
That’s what we saw after a Trusting News newsroom partner conducted a survey with their users. (Note: The newsroom wishes to remain anonymous but gave us permission to share what they learned.)
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Ad Age
A New York Times story that featured live coronavirus updates displayed several ads for an n95 respirator, which are in short supply among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging for the company that it’s since halted running programmatic ads from showing up in its coronavirus newsletter, a person familiar with the situation says.
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Adweek
Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,” and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual.
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Digital Content Next
Most Americans say political campaigns should not be able to target them with digital ads based on their online activities. Consumers are very aware that social platforms and websites collect information about them. In fact, according to the Knight Foundation and Gallup’s new research, nearly all say they believe that Facebook and Google (97%), Amazon (96%), and news sites or apps (88%) collect data on their browsing history and purchasing habits.
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Knight Foundation
Just a few years ago, Americans were overwhelmingly optimistic about the power of new technologies to foster an informed and engaged society. More recently, however, that confidence has been challenged by emerging concerns over the role that internet and technology companies — especially social media — now play in our democracy.
A new Knight Foundation and Gallup study explores how much the landscape has shifted.
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Digiday
The Washington Post knows that people who visit its site homepage are more likely to become subscribers, and that subscribers who visit the homepage are less likely to churn, so it overhauled the homepage in an attempt to lure more readers to it.
On March 9, the Post began testing a new design for its homepage that shows off more kinds of the paper’s content. Instead of lists of articles published in different sections of the site, each section now gets its own bucket of stories selected by editors.
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Nieman Lab
A good idea is hard to protect. And it is by now utterly clear that one of the great Internet ideas of the past decade — Snapchat’s introduction of “Stories” in 2013 — is destined to be copied again and again and again.
The genius of Stories combines a few elements: They’re visual, typically made up of photos or videos taken with your phone’s camera. They’re temporary, disappearing after 24 hours.
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