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Journalists across the country work hard every day to gather and report the news for their communities. Unfortunately, the highly polarized political climate has put the safety of journalists at risk. The News Media Alliance applauds Senators Richard Blumenthal (D-CT), Robert Menendez (D-NJ) and Representative Eric Swalwell (D-CA) for bicameral introduction the Journalist Protection Act, which would give federal prosecutors the power to prosecute those who attack or intimidate journalists while they are attempting to do their jobs.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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The News Media Alliance is pleased to announce that VICE Media has become its newest member. VICE is a global youth media company, headquartered in Brooklyn, New York that provides award-winning content around the world through an expanding international network of digital channels; a television and feature film production studio; magazine; podcasts and mobile apps. VICE is known in the U.S for its Emmy-winning HBO nightly newscast VICE News Tonight, which airs daily on the cable network.
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In response to the California Attorney General's rulemaking process to implement the California Consumer Privacy Act (CCPA), the News Media Alliance on Friday submitted written comments with the Attorney General regarding the CCPA and its effect on news publishers. "The news media industry supports the intent of the California privacy bill to provide transparency and control to consumers over their data," stated Alliance President & CEO David Chavern. "In these comments, we propose clarifications and interpretations that would reflect the intent to curb those behaviors while not affecting the ability to sustain quality journalism."
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According to recent research in the News Media Alliance's recently published News Advertising Panorama, there's no better audience to target than the news media audience. Taking our own advice, we've developed two new ads inspired by research and statistics from the Panorama, which we're proposing members use to advertise news media's benefits in your own publications. The ads can be used in your print and digital publications and can be customized with your logo and/or contact information. Click here to download the ads. Member login required.
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News Media Alliance president and CEO David Chavern recently talked with Recode's Kara Swisher on a podcast about the unique challenges of representing the media business; the impact of Google and Facebook; potential antitrust action; and more. Listen to the interview here.
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While the Alliance works hard to stay on top of changes impacting the news industry, we wanted to better understand what our member organizations see as the top issues and trends. To promote an ongoing dialogue with members, we've created an opportunity for members to share their opinions with us and help us plan for the future by becoming Alliance Insiders. To kick off the program, we asked the Insiders what they see as the biggest issues likely to shape 2019, as well as what they're most looking forward to this year.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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Poynter
The Philadelphia Inquirer got an idea from the (Minneapolis) Star Tribune — focus on the good stuff, too. In April, the Inquirer will launch a new Sunday print section (yes, you read that correctly) that focuses on the solutions, stories and people making the region better.
It's called The UpSide, and it was Inspired by Strib's Inspired, which launched last year.
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Digiday
The Guardian is seeing its investment in podcasts pay off, buoyed by a new daily show that it's using to increase ad revenue, but also drive people to its membership program.
Last November, the publisher launched a 25-minute daily news podcast "Today in Focus," which has become one of its most popular shows, accounting for a quarter of all total listens. Average daily listens for the show have grown fivefold since launching, based on first-week listens compared to last week's listens.
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Journalism.co.uk
Microtransactions have been a standard monetization technique in the video game industry for some time now as a way to entice consumers to purchase add-on content at low prices.
Newsrooms have since pondered whether this would work as a way to increase cash flow, or roping readers into memberships or subscriptions. Some early adopters have used microtransactions as part of a blended strategy to fight ad-blocking.
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INMA
In today's fast-evolving news media advertising sales departments, finding and developing a strong team of digital marketing experts, business problem-solvers and business development sellers is crucial.
John Henley, founder and principal of the Center for Sales Strategy, outlined the best practices around finding, selecting, and developing sales talent.
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AdAge
Google is making a change to its programmatic exchange that will likely result in marketers paying more for their ads, at least in the short term until brands adjust.
Under a plan announced Wednesday, Google Ad Manager, previously known as Adx, will move to a first-price auction, a significant shift that will resonate across the $48 billion programmatic landscape.
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MediaPost
Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable.
MediaPost's Laurie Sullivan wrote about the current state of ad fraud this week: "About three-quarters of U.S. fraudulent advertising traffic is 'sophisticated' invalid traffic, according to data released Tuesday. Looking at IP and blacklists no longer works, said Guy Tytunovich, CHEQ founder-CEO, and a former Israeli military intelligence officer."
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IPTC
The International Press Telecommunications Council's (IPTC) photo metadata standard, first developed in the 1990s, is the most widely-used metadata standard used by news publishers and others to add metadata to the photos they publish (subject matter, photographer, copyright, etc.). In October 2018, Google announced that it had been working with IPTC and another organization to include some rights-related metadata in Google Images. However, only 15 percent of images published online have any metadata (and only 3 percent have copyright information embedded). IPTC is therefore conducting a survey to determine whether and how news publishers use the IPTC Photo Metadata Standard. Click here to take the survey.
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Adweek
Thirtieth birthdays often inspire celebration and introspection in equal measure and this is certainly true of the World Wide Web, which was first proposed by computer scientist Tim Berners-Lee on March 13, 1989.
In a blog post commemorating the anniversary, Berners-Lee outlined some of the 30-year-old web's biggest problems.
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WAN-IFRA
WAN-IFRA partnered with the University of Helsinki and the VTT Technical Research Centre of Finland to produce this latest report called "News automation: The rewards, risks and realities of 'machine journalism.'"
News media companies face ever-growing commercial pressure to extract higher margins from dwindling resources and that is a key driver for news automation, powered by machine learning and AI.
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