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Mar. 14, 2012


NAA News

Public Policy

Federal agencies dive deeper into consumer privacy
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The Obama Administration recently issued a new consumer privacy report calling for a "Consumer Privacy Bill of Rights," which includes six consumer privacy principles. The report also advocates for strong enforcement by the Federal Trade Commission and legislation to implement the principles. Meanwhile, the FTC is expected to release its own final consumer privacy report soon. NAA submitted comments in 2011 on the FTC's draft "green paper." The FTC also is revisiting its regulations implementing the Children's Online Privacy Protection Act in light of new technologies and digital platforms. More


At NAA mediaXchange, learn how social media grow audience
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Newspapers are aggressively integrating Facebook, Twitter and more into distribution and marketing strategies. "Social Media to Grow Audience," a session at NAA mediaXchange 2012, shares best-of-breed approaches for leveraging these platforms to attract audiences to a newspaper's brand and content. This is just one of the many mediaXchange sessions devoted to digital innovation — check the schedule for more. The conference runs April 2-5 in Washington, D.C. Register today!

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Branded editions to be addressed in March 22 webinar
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By featuring branded editions in Audit Bureau of Circulations reports, publishers can include niche and community-specific products as part of the total media brand to help articulate audience strength in verified, quantifiable terms. The NAA/ABC Circulation Subcommittee is presenting a March 22 webinar to help newspapers take full advantage of opportunities offered by the new rules. The session supplements the branded edition guide just released by the committee. More


Consumer packaged-goods companies grow by targeting Hispanics
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Marketing efforts targeting Hispanics are correlated with overall revenue growth for consumer packaged-goods companies and CPG-based retail companies, according to a recent study. A number of CPG companies and CPG-based retailers were named best in class for their substantial Hispanic marketing efforts, including Coca-Cola, General Mills, Ralcorp, Groupe Danone, Nestle, Wal-Mart and Walgreens. More

Retailers add gadgets for savvy shoppers
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Some stores and brands are creating new personal touches that feature gadgets rather than a doting sales staff. Bobbi Brown has touch-screen televisions to demonstrate the perfect smoky eye. The LeBron James shoe store in Miami has 50 iPads to describe its merchandise, and Macy's is testing cosmetics stations where tablets offer reviews and tips. More

SavingStar raises $9 million in bid to replace paper coupons
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Digital-coupon player SavingStar has raised $9 million in Series C financing less than a year after its launch as it looks to build on its lead in the still-small effort to replace paper coupons. SavingStar lets consumers load brand discount offers from its website to their shopper cards and redeem them instantly at checkout. More

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Facebook launches its 'Web newspaper'
PC Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook has thrown its hat into the ring of curated newsfeeds, offering a new "Interest Lists" feature that will allow Facebook users to subscribe to interesting, topical content. For example, users who want to keep up with the 2012 presidential candidates can subscribe to a list of updates from the candidates themselves, and the political news outlets that follow them. More

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Teens not abandoning TV for Internet
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Teen television viewing is actually on the rise, according to a new report that is optimistic about television at a time when many media watchers fear new platforms are going to severely cannibalize viewers and advertising dollars. The typical teen watches almost four hours of television per day, which is two hours less than most adults. More


Pinterest outpaces Twitter for publishers' referral traffic
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Marketers could find a gold mine in Pinterest, but could have challenges with copyright laws. Last month the site sent more referral traffic to publishers than Google and Twitter, according to a recent traffic report. More

Financial Times CEO: Content sales will pass advertising revenue
The Media Briefing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Financial Times is on the verge of making more money from content sales than from advertising for the first time in its 124-year history. CEO John Ridding said double-digital content revenue growth means that the FT's paywalled content sales drive may eclipse ad sale income this year. More

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Business Models

The Dallas Morning News hopes to reap big bucks from SMB plan
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The Dallas Morning News expects a sales and marketing initiative aimed at small- and medium-size businesses will generate as much as $20 million in annual revenues by 2014. The newspaper's DMNmedia said it will use Hearst Media Services' LocalEdge suite of apps and services to offer directory-based digital marketing services to small businesses. More

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For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
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