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Chances are, 99 out of 100 journalists wouldn't mention prison time among the occupational hazards of their field. That should change, though. The idea of chasing down a story — at whatever the cost — is nothing new, and it's the ramifications of that ambition that can leave journalists behind bars with no earthly idea of what to do next. Jonathan Peters, an attorney, journalism professor and press freedom correspondent for the Columbia Journalism Review, specializes in that very situation.
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The London-based News Media Association (NMA) — not to be confused with the News Media Alliance — in response to the UK Culture, Media & Sport Committee's inquiry into "fake news" — has called for an urgent investigation into the impact of Google, Facebook and the digital advertising supply chain on the ability of quality, investigative journalists to operate and thrive in a world increasingly threatened by fake news. The News Media Alliance also filed comments earlier this month, raising similar concerns.
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At mediaXchange 2017, taking place April 30-May 3 in New Orleans, our brand new format will allow members to gain the most from conference programming by dialing up interactive sessions; highlighting new products that deliver subscribers and revenue; and facilitating results-oriented networking. As we explore the theme The Futures of News, our dynamic, leading-edge speakers will address key topics including: Audience development: growing your subscriber base and expanding digital audience; New revenue: the world beyond print and digital display; The new world of platforms: what content distribution means to your bottom line; and Leadership and culture: how to create a culture of innovation. As always, mediaXchange offers the latest research insights, opportunities to meet with advertisers and unparalleled networking opportunities. Not to mention, Jazz Fest! Register today.
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News Media Alliance supports WAN-IFRA's effort to identify industry-led solutions to promote gender equality in news media. During the month of March, we ask you to join us in the effort by taking a short "gender reality check" survey today. Help us learn more about current practices to promote women's leadership and voices in the news within your organization, and have your say on how we as an industry can collectively accelerate change. Click here to complete the Gender Reality Check survey.
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The Alliance for Audited Media recently launched the AAM Quality Certification, which they describe as "a new holistic approach to verifying digital publishers." The program is designed to provide advertisers assurance that they are reaching the digital audiences they intended when they placed their advertising. The program also supports premium publishers that differentiate themselves based on the quality audience they can deliver and the assurance that the metrics used to measure the size of that audience are accurate.
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Simpli.fi's ability to optimize audiences for local needs, coupled with its automated processes for campaign entry, management, optimization, and reporting, enable us to deliver performance on high volumes of localized programmatic campaigns. Whether your company manages hundreds or thousands of campaigns, Simpli.fi is the proven solution for you.
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Part of a Series Featuring the 2017 Accelerator Pitch Program Winners — AMP started as a collaborative effort between Google and a number of major publishers. The focus is on improving the mobile web by making it faster. Much faster. With AMP, webpages went from loading in 22 seconds to 700 milliseconds. David Gehring is the CEO of Relay Media. What Relay does is provide publishers with a platform where the conversion to AMP is done automatically, making the AMP pages look exactly like the old website.
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Digiday
The Boston Globe, like many publishers, wants to send breaking news notifications directly to people's phones. But when it explored the options on the table earlier this year, it hit a wall: Tweaking its app or assigning developers to plug into another platform was shaping up to be a big drain on resources.
In the end, Facebook Messenger was the cheapest and easiest route, said Matt Karolian, director of audience engagement at the Globe.
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Nieman Lab
To tote bag, or not to tote bag? For more and more news organizations, reader-supported — member-supported — journalism has taken on new urgency. And starting a membership program from scratch opens up a host of questions beyond deciding what nice-to-haves to give to the readers who are willing to open up their wallets for a news organization. The criminal justice reporting nonprofit The Marshall Project is working through those questions as it begins trying to turn some of its readers into paying members.
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Facebook Media
Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. This month, we highlight how local outlets across the country covered February's extreme weather events including California's floods, tornadoes in Texas and Louisiana and a New England blizzard.
In no particular order, here are a few standout moments from this month of extreme weather.
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LinkedIn
By Sir Martin Sorrell, Founder & CEO, WPP — "A newspaper should have no friends," wrote Joseph Pulitzer, articulating the spirit of editorial independence that won him the admiration of his readers and an indictment from the U.S. government. That spirit is, for the most part, alive and well in newsrooms around the world, but the economics of news publishing and its core proposition — fact-based reporting — are being challenged as never before. While any one newspaper should indeed have no friends, the press as a whole needs as many as it can get.
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Advertising Age
Here's a positive spin on eMarketer's recent report: Digital advertising on mobile will only become easier for marketers, as Google will control search and Facebook will control display.
But for those who enjoy a darker outlook, the duopoly that is Google and Facebook isn't going anywhere soon, and in fact, will continue to grow: This year, the two will control 57% of all mobile advertising. Come 2019, that number will increase to 60%, eMarketer said.
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Tech Crunch
Facebook's Instant Articles were always a bad deal for news outlets. While quick to load so they drove more readers, the hosted-on-Facebook mobile web format sterilized the design of publishers and severely limited how many ads and other business-critical units they could display. Publishers need paying subscribers, event attendees and loyal daily readers, but they traded those for preferred status and referral traffic from Facebook because if they didn't, their competitors would.
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The Media Briefing
Demand still far outstrips supply when it comes to premium digital video. That's a challenge for advertisers — but it's a hell of an opportunity for publishers.
Video ad-spend was the only digital advertising segment to have consistently grown over the past year, according to some estimates, driven by an ever-increasing audience and the recognition that the return on investment for video advertising is relatively high.
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Advertising Age
Recently, PluggedBD held an executive-level roundtable titled "Transparency, Measurement and Viewability in the Digital Age," which began with a discussion about what Procter & Gamble Chief Brand Officer Marc Pritchard meant when he called for "... new (transparency) rules for agencies and ad tech to get paid." Not one of the panelists, representing every aspect of ad tech, could exactly answer the question.
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American Press Institute
For news organizations, clicks are tracked closely. They generate advertising revenue and help newsrooms to better understand audience interests. But what motivates news users to click?
The reasons are diverse and perhaps unexpected, according to a study forthcoming in the academic journal Journalism by Ph.D. candidate Tim Groot Kormelink and journalism studies professor Irene Costera Meijer at VU University Amsterdam.
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MediaShift
Leave it to Facebook to have us all chasing the next big thing. Since it launched in April 2016, Facebook Live has evolved into a powerful tool to reach viewers in our community and around the world. For news organizations, there is more to it than just hitting the "Go Live" button and hoping viewers, and eventually revenue, will follow.
To be successful, you have to agree on a goal and understand the metrics that will tell you if you're reaching that goal (or not!) before you even start streaming.
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Digiday
The Atlantic has spread its articles across platforms, from Facebook to Twitter to LinkedIn. It was one of the first publishers to launch on Facebook Instant Articles, and embraced Google's counterpart, Accelerated Mobile Pages. It credits moves like that with a 30 percent increase in its digital audience and 20 percent increase in revenue last year. Now, it's doubling down on its efforts to make direct connections with readers.
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