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This Alliance is gathering and making regular updates to a list of various states and municipalities that have issued shutdowns of “non-essential” businesses, as well as activity by the state press associations to help ensure that if such shutdowns occur, that news publishers, which serve an essential function in conveying accurate, reliable and critical information to the public at a time of great need, are designated as “essential” to public welfare.
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The News Media Alliance on Tuesday sent a letter to the office of Vice President Mike Pence, asking him to recognize news publishing and reporting as “essential” to public health and welfare, and to encourage state and local public officials — as they implement shutdowns of “non-essential” businesses to respond to the unprecedented COVID-19 health crisis — to make the same designation. So far, newspapers have been identified as essential businesses in these orders — akin to grocery stores, pharmacies and other businesses that are critical to public welfare.
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In the World Health Organization’s (WHO’s) Q&A about coronaviruses (second-to-last question), it explains the low risk of commercial products as a vector for the virus: Q: Is it safe to receive a package from any area where COVID-19 has been reported? A: Yes. The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperature is also low.
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Public officials across the country have begun ordering the shut-down of “non-essential” businesses for periods of time. The goal of these orders is to appropriately react to our COVID-19 health crisis. However, these orders can also lead to some confusion about their application to news publishing operations. It should be readily apparent that local news publishers are carrying out an absolutely essential function in conveying accurate, reliable and critical information to the public at a time of great need.
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As we face a growing pandemic, news publishers across the country are working to make sure their staff, journalists and readers are safe. We’ll be collecting letters from publishers as they share the measures they’re taking to ensure the safety and security of their employees and subscribers. The Atlanta Journal-Constitution is having journalists work from home when at all possible, and production equipment is being sanitized regularly to help prevent any spread of infection. The New York Times is providing free access to the most important coronavirus news via a special landing page; users who register will be able to read all the news linked from this special landing site.
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On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report from Claritas for a better understanding of how to engage this valuable trillion-dollar consumer market smarter. Read Report Now! Call 800.234.5973 to learn more.
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All publishers want to know how to make their work part of their readers’ daily routines and to how to cover topics in the most helpful way. Those questions are not easily answered with conventional web analytics that were never intended for journalists, and data overload can become overwhelming to decision-makers. On the next Alliance News Impact Project webinar on Tuesday, March 31 from 2-3 p.m. EDT, the American Press Institute’s Metrics for News team will discuss which measures of engagement to focus on and how to define success. Through a series of lessons on using metrics for newsroom change gathered from the Metrics for News team’s work with 100+ newsroom partners, participants will learn how to prioritize metrics to track and tips for leveraging the data-collection tools they already use.
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Thousands of untested sexual assault kits that could have solved at least 500 sexual crimes in Portland over the last decade were left on storage shelves. Detectives vowed to fix the issue after the homicide and sexual assault of a 14-year-old girl named Melissa Bittler in 2001. However, an investigation by The Oregonian/OregonLive reporter Maxine Bernstein showed that Portland police failed on the promise to send the untested kits to the state crime lab.
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Some people may think of local news as foreign or irrelevant to them if they don’t live in the publication’s main coverage area. But local news can be global news, and The Oregonian’s “No Mercy” is the ultimate proof. The Portland, Oregon-based news outlet is a regional heavyweight in the news business, but the subject of one of their biggest investigative stories — Mercy Corps — is an internationally known nonprofit that averages close to half a billion dollars in revenue each year. Yet, the team at The Oregonian didn’t flinch when they received a tip that the organization’s high-profile co-founder, the late Ellsworth Culver, had been accused of sexual abuse.
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Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don’t know where to start? The Alliance has created a template to help you get started. The template contains placeholders for specific information, such as goals and objectives; challenges and solutions; products you used; key outcomes and results; testimonials; and more. Just replace the text with your own, add your logo and images if you like (you can also change the font, colors, etc. to your own branding) and your case study is ready to go! Member login required.
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When we think of how news impacts our lives, we often think of information: We learn about road closures, legislation that will affect our community, or even residents of interest who we want to know more about. But sometimes, lightning strikes and the impact of a news story is immediate and concrete. That’s the case with one particular story from Charlotte, North Carolina’s WFAE, a local FM radio station, whose reporter, David Boraks, began exploring the lack the affordable housing in Charlotte in 2018.
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Better News
Question: What problem were you trying to solve, and why was solving the problem strategically important for your organization?
Answer: After strong digital subscription growth the past few years, we’re finding ourselves in a spot where the low-hanging fruit is gone. People won’t subscribe just because a subscription is available. But we know our digital reach is much higher than our current pool of digital subscribers.
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Facebook
The Facebook Journalism Project is partnering with the Lenfest Institute for Journalism and the Local Media Association to offer a total of $1 million in grants to support U.S. and Canadian local news organizations covering the coronavirus. These grants will help fill immediate gaps for resource-constrained newsrooms covering the impact of the coronavirus in their communities.
Tapping into the Facebook Journalism Project Community Network grant pool, grants of up to $5,000 will be given to local newsrooms across the U.S. and Canada to help cover unexpected costs associated with coronavirus reporting.
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Nieman Lab
If there’s any good news to share these days, let this be one: Publishing on Substack can generate some significant money for news outlets, not just individual writers.
The primary test of that thesis thus far has been The Dispatch, the conservative politics and news site that launched last fall as the first real news organization to launch on Substack’s email-first platform.
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Digiday
Publishers entered 2020 viewing events as a promising way to diversify their revenues. The continuing spread of coronavirus has put that promise on hold, with consumers staying home, marketers holding back requests for proposals and insurance companies refusing to issue event cancellation policies that would cover coronavirus, as actuaries struggle to figure out the scope and consequences of the disease.
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Adweek
The global advertising industry is no stranger to disruption and turmoil. Agencies and media companies have endured everything from natural disasters to overthrown governments, but these scenarios rarely spill beyond national borders.
The current outbreak of COVID-19, however, is different. Between widespread travel restrictions and a dense cloud of uncertainty, the global advertising machine is slowing to a crawl in some ways and rapidly pivoting in others.
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Digiday
Coronavirus is shining a light on a long-running problem with overzealous block lists.
As the coronavirus pandemic continues to dominate news cycles the world over, advertisers have been quick to add terms related to the virus to their keyword blocklists to avoid any potential brand safety fallout from appearing adjacent to grisly articles. But entire news-site homepages are also inadvertently being blocked as a result.
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MediaPost
Citing the impact of the global Coronavirus pandemic, eMarketer has revised its global ad forecast for 2020 downward by $20.3 billion to $691.7 billion.
"Note that our forecast was completed on March 6, before U.S. President Donald Trump announced a 30-day ban on the entry of most Europeans into the U.S., which temporarily halted the stock market. Also note that the projections represent a full-year outlook," eMarketer said in the alert.
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The Verge
Facebook started marking some posts linking to information and articles about the coronavirus and COVID-19 as spam, as observed by one Verge reporter and many users on Twitter on Tuesday evening.
The issue was due to a “bug in an anti-spam system,” according to Guy Rosen, Facebook’s vice president of integrity. Rosen said the company began working on a fix as soon as discovering the issue.
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What's New in Publishing
Digital product development is an increasingly important part of a publisher’s everyday processes, especially as the emphasis grows on creating value for readers over and above the competition. But it can be a challenging area, especially for businesses who may not be au fait with development methodologies outside of the publishing world.
At Making Publishing Pay, Immediate Media’s Product Director Laura Jenner explored what publishers need to do to successfully develop digital products.
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Journalism.co.uk
Twelve podcasts collected awards recently at the Publisher Podcast Awards. One of those was Crazy/Genius, a show produced by The Atlantic, which picked up not only Best technology podcast but also Publisher podcast of the year award across all categories.
None of this would have been possible, however, without 31 judges sifting through more than 120 entries to choose the winners.
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