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AP Trumpets Its Plans for Better Coverage and More Affordability
In Music City, the Associated Press trumpeted ways it will have better coverage, more flexibility and more affordability. Gary Pruitt, president and CEO of AP, announced what the news cooperative is doing to improve its news service and what it is doing to make it a better deal. Under a new proposal, a member would receive a meaningful incentive if it makes a longer-term commitment to AP, Pruitt said. More details about the proposal will be available in the coming months, he added.
Vox's Bankoff Shares Secret to Success in Dynamic Digital Media Environment:
Jim Bankoff addressed the audience by assuring them he wasn't the Internet guy spelling doom and gloom for legacy media. Rather, he wanted to explain Vox's success on the digital platform, a growing piece of the media pie. Bankoff, chairman and CEO of Vox Media, discussed the evolution of online media and why Vox Media is one of the fastest growing online media platforms.
Donna Barrett Elected Chairman of the Newspaper Association of America
Donna Barrett, president and CEO of Community Newspaper Holdings Inc., has been elected as the Newspaper Association of America's next chairman. The gavel was passed to Barrett by last year's chairman, Robert J. Dickey, during NAA mediaXchange 2015 in Nashville on Tuesday, March 17. Dickey, the president of Gannett Company Inc.'s U.S. Community Publishing, will continue to serve on the NAA Board of Directors as immediate past chairman.
Journalist Schibbye Recalls Hope During Harrowing Imprisonment
"It was a nice day to die." Those were the words of Martin Karl Schibbye as he began describing his experiences as an journalist imprisoned by the Ethiopian government in 2011. His captors subjected him to a mock execution by firing squad which had been ordered by the country's vice president.
Seven Startups Offer Solutions for Newspapers
Seven startups pitched to the NAA mediaXchange 2015 audience their ideas to solve the newspaper industry's challenges. The Accelerator Pitch session included companies founded within the last couple of years: AdHusky, BuzzBoard Inc., Hatchback, Laudd Inc., Okanjo, TouchCast and Trion Interactive.
The Okanjo representatives started the session by quoting host Sean O'Leary: "What separates newspaper media from other forms of media is our impact in the community and the trust we have earned from our readers."
Second Street
Papers are transitioning their ballots online to save time and maximize their revenue and reader engagement. Some papers have seen up to 40% growth by selling category sponsorships and upgraded listings into their Reader's Choice programs.
How to Stay in Tune with Millennial Readers
Nashville-based communications and marketing professionals shared tips on hitting the right notes with millennials. Jeff Sonderman, deputy director of the American Press Institute, moderated a millennial panel discussion with panelists Melissa Watkins, Alex Hughes, Jeff Horne and Gai Phanalasy, who are millennials or close to the age group. They shared their views on using social media to engage millennials and paying for news.
How Millennials Get News: Inside the Habits of America's First Digital Generation
American Press Institute
For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age. Much of the concern has come from data that suggest adults age 18-34 — so-called Millennials — do not visit news sites, read print newspapers, watch television news, or seek out news in great numbers. This generation, instead, spends more time on social networks, often on mobile devices.
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Why American Newspapers Are Still Profitable
European Journalism Observatory
Much attention has been given to the newspaper industry’s plight as advertising plummets and circulation steadily declines. But largely missed among all the dire predictions is a surprising finding: metro dailies in the United States and Canada are remarkably adaptable, viable and profitable. "(T)he business model for newspapers is robust and should permit the venerable daily to survive in print form for the foreseeable future," concludes Marc Edge in a peer-reviewed study.
The Bloomberg News Recipe for Newsroom Transformation
World News Publishing Focus
When Bloomberg News turned 20 in 2010, Editor-in-Chief Matthew Winkler says the organization was forced to face a disturbing reality: graphic gender imbalance. "Whenever I looked at our reporting on markets, companies, governments, virtually any subject, the voices on these stories were overwhelmingly men. As a reporter and editor this disturbed me, because although some of the most authoritative voices on the issues belonged to women, they were conspicuously absent."
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How Virtual Reality Could Revolutionize Journalism
Readwrite
The man in the car next to me is on the phone with the police. Just beyond him on the grass, a teenager in a hoodie is moving erratically. He takes off and the man chases after him, despite the police urging him to sit tight.
It is, of course, the story of Trayvon Martin and George Zimmerman. In the three years since Martin's death, the #blacklivesmatter movement that sprung up in its wake has gone international and come to encompass many more unjust killings.
S. Mitra Kalita Heads to LA Times to 'Develop and Refine New Styles of Journalism'
Poynter
S. Mitra Kalita, executive editor-at-large at Quartz, will join the Los Angeles Times as managing editor for editorial strategy, LA Times publisher Austin Beutner and editor Davan Maharaj told staff in an email. Kalita, who is also an adjunct faculty member at Poynter, will be one of three managing editors, joining Marc Duvoisin, who is managing editor for news, and Larry Ingrassia, who will become managing editor for new ventures.
News Publishers Form Programmatic Advertising Alliance
The Wall Street Journal (subscription required)
In an attempt to satisfy advertisers' desires to reach quality online audiences at scale, a handful of major online news publishers have formed a "programmatic" sales alliance called Pangaea. The Guardian, CNN International, the Financial Times, Reuters and The Economist said they will soon allow marketers to use automated buying technology to purchase advertising space across their online properties through a dedicated marketplace.
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Biggest Advertisers Are Sending Their Dollars to Digital
The New York Times
The country's largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures.
The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, according to the latest report from Kantar Media, a research firm owned by the advertising conglomerate WPP.
Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?
Adweek
Sears, the retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its stores. The digital marketing product is still fairly new from the search giant, launched last year, and holds the promise of finally helping brick-and-mortar brands take advantage of the online world rather than always getting beaten by it.
New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan
Advertising Age
New media titans have shown they can attract investors' money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.
At South by Southwest, marketing chiefs for three heavily funded digital publishers said they can do that, too, or can soon, anyway. Asked whether Refinery29 was profitable, its exec VP-marketing and strategy, Patrick Yee, said yes: "On a scale of not at all to very, I would say 'quite.'"
Twitter Explains What You Can Do About 'Creepy' Users
Advertising Age
Twitter just released a video showcasing protective tools for users during those times when users are being "negative, annoying, threatening or harmful."
The video, "Tools for Improving Your Twitter experience," explains features such as mute, which allows users to silence people they follow without them knowing, as well as block and report options.
New York Times Shifting Resources from 'Every Division' to Mobile
Advertising Age
NYT Now is The New York Times' lower-priced subscription app. For $7.99 every four weeks, users are given access to certain Times articles that NYT Now editors select. The app also includes a separate feed called "Our Picks," which curates stories from other publications. The future of NYT Now is uncertain, however.
Missed last week's issue? See which articles your colleagues read most.
News Media Should Drop Native Apps
Monday Note
One of the most shared statistic on mobile use is this one: Applications account for 86 percent of the time spend by users. This leaves a mere 14 percent for browser-based activities, i.e. sites designed for mobile, either especially coded for nomad consumption, built using responsive design techniques that adapt look and feel to screen size, or special WebApp designs such as FT.com.
Journohub Wants to Link Editors and Freelancers
Journalism.co.uk
Improving the dialogue between freelance journalists and commissioning editors is the challenge Alison Palmer has set out to address with online platform journohub.
Journohub, which opened in January and was updated this week to include message boards, wants to simplify this dialogue. "I felt very strongly that there should be something out there that acted as a link between those who work in a rented room or their back bedroom, and editors and staffers," said Palmer.
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NAA Updates
For more information about NAA, please contact Sean O'Leary.
Colby Horton, Vice President of Publishing, 469.420.2601
Dennis Hall, Executive Editor, 469.420.2656
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