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Mar. 21, 2012


NAA News

Obama, Lagarde to speak at AP events during NAA mediaXchange
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President Barack Obama and International Monetary Fund Managing Director Christine Lagarde are the scheduled speakers at the annual meeting of The Associated Press on April 3 during NAA mediaXchange 2012. Obama is slated to talk at AP's luncheon, while Lagarde is appearing at the morning portion of AP's meeting. NAA mediaXchange runs April 2-5 at the Marriott Wardman Park in Washington, D.C. Visit for the complete schedule and registration details.

Public Policy

Senate passes bill with pension stabilization provision
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A two-year highway transportation bill that includes a provision providing temporary pension interest-rate stabilization was passed by the U.S. Senate on March 14 in a 74-22 vote. We believe this pension provision would bring short-term and meaningful relief in 2012 and 2013. The provision would allow the funding interest rate to have a 25-year look-back period, which must be within a 10-percent corridor (it must fall within 10 percent on either side of that average) in 2012 and within 15 percent of that average for 2013. More

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Daily coupon deals may not work for buyers, sellers
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The daily deal business model only rarely makes good economic sense for retailers and restaurateurs, according to an analysis provided to USA Today by the retail analytics firm Applied Predictive Technologies. Reports of companies that claim daily deals put them out of business, or came close, are increasing. More

CDC launches graphic new anti-smoking ad campaign
The Post-Standard    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Centers for Disease Control and Prevention has launched a $54 million tobacco education campaign. "Tips From Former Smokers" is the CDC's largest anti-smoking campaign ever and first national advertising effort. It will include television, radio, billboard, magazine, newspaper, theater and online placements. More


Broadcast networks' ad revenue drops
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kantar Media recently announced that ad revenue for all broadcast TV declined 2 percent in 2011, despite third and fourth quarters buoyed by strong pricing for football, the debut of the costly-for-advertisers "X Factor" on Fox, and a World Series that lasted a full seven games. More

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Condé Nast will give advertisers more metrics on tablet editions
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Months after it began testing a program that provided select advertisers with information about the readers of tablet editions, Condé Nast is rolling out the offering to all advertisers. Data will be available for iPad, Kindle Fire and Nook editions of magazines. Advertisers will get the info about 10 weeks after each issue comes out. More

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Regional sports networks hitting sales home runs
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With Major League Baseball's spring training under way, it's time for regional sports networks to rake in some serious dough. The local sports chieftains have become so powerful that more than one high-ranking cable operator has griped about not being able to afford the cost of carrying them. Meanwhile, an improving advertising marketplace has dollars piling up on the other side of the ledger. More


ABC pushes cross-media metrics vision
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Audit Bureau of Circulations' board of directors has reviewed plans for a broad newspaper vision built upon cross-media reporting and endorsed a new report format that expands how consumer magazines will report metrics for their digital publications. More

Fine-tune your mobile strategy for 2012
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. The bottom line is, when weighing whether to launch apps — or which ones to release — each newspaper market is different and needs specific products depending on its audience. More

The New York Times tightens paywall limits
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One year after putting up its metered paywall, the newspaper is approaching a half-million digital subscribers and readying to tighten restrictions to free content: The Times will limit readers to 10 free stories per month, down from 20, starting in April. More

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Tablets helping improve news consumption
The Associated Press via TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Pew Research Center's Project for Excellence in Journalism reports encouraging signs within the 27 percent of Americans who say they get news on their smartphones or tablets. More

Business Models

News licensing outfit NewsRight gains client
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News companies have notched a victory in their long-running push to charge digital aggregators for curating their content. Licensing service NewsRight recently announced a deal that could be the first step in creating a major new revenue stream for companies like The New York Times and The Associated Press. More

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For more information about NAA, please contact Marina Hendricks,
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