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March 23, 2011

NAA News


Get ready for NAA's mediaXchange
The 2011 mediaXchange conference kicks off Friday in Dallas. Check out the on-site program and map out your itinerary. Download your personal schedule to your Outlook Calendar using the online full conference schedule. To access conference information from any mobile device, text MXC11 to 48696 or visit And for valuable conference content once you're in Dallas, look for QR (quick response) codes that can be scanned with smartphones.


'How America Shops and Spends' reaffirms the power of newspapers
Did you know that in a 30-day period, 79 percent of all adults — not just readers — took action as a result of a newspaper ad? This nugget is just a taste of what you'll find in "How America Shops and Spends 2011," the latest in NAA's ongoing series of consumer shopping and media usage studies. The research reveals new insights into shopping planning and behavior. In addition, it reports on consumer engagement in media and deals with use of preprinted inserts, couponing and digital media tools. MORE


Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!


New NAA content focuses on mobile, tablet strategies
The proliferation of smartphones and tablets is creating exciting new opportunities for newspapers. From the mobile Web to the development of apps, newspapers are actively entering this new digital space. NAA is following these projects and products closely and bringing forward the latest research into mobile users. A new landing page highlights iPad development progress and mobile strategies. MORE

Case Study

CEO discusses post-bankruptcy strategies at Philly properties
In the months since Greg Osberg became publisher and CEO of Philadelphia Media Network Inc., he has integrated print and online operations. A Local Media Insider case study looks at this and other new strategies. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Daily deals driving real revenue online
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The phenomenon of the daily deal has nothing to do with group buying. "It's about an advertising medium for small businesses," Analog Analytics CEO Ken Kalb says. "They no longer have to spend thousands of dollars to create the ad and thousands more to run it. Plus, the advertiser gets paid before they deliver a service to market." More

Rising gas prices eating into shopping budgets
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
About three-quarters of Americans surveyed by America's Research Group said they were shopping less due to rising gas prices, with more than 62 percent of the participants planning to spend generously only next year or beyond. More

Successful Daily Deals Program?
Join The Washington Post, Scripps, Lee Enterprises and more who switched or chose Second Street's Deadline Deals platform.

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• We pay the advertisers for you
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How the NYT's paywall compares to others    Share    Share on
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When The New York Times puts up its paywall later this month, it will be the fifth newspaper among the top 50 by circulation in the U.S. to charge for online access; a sixth, its sibling Boston Globe, is expected to do so later this year. More

Meredith launches iPad publications
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The tablet edition of Better Home and Gardens offers a color-swap application for readers to tap to see the featured room in different hues. The iPad edition of Fitness includes workout videos with step-by-step exercise instructions, while the iPad app for Parents features a virtual playroom. More

The Web isn't dead: Newspaper edition
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For all the talk about whether apps could be the salvation for newspapers, one little question has been glossed over: Are apps actually a disservice to readers of what, for lack of a better description, we still call newspapers? More

Web ads to draw nearly 25 percent of local spend by 2015
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Online advertising by local businesses will account for almost a quarter of all local ad spend by 2015, says local media research and consulting firm BIA/Kelsey. The company's new U.S. Local Media Forecast points to channels such as daily deals offers as increasingly popular with consumers, and thus a market ripe for local advertising dollars. More


More listeners tuning into radio
USA TODAY    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Radio stations are receiving a surprisingly strong signal from audiences and the financial markets this year, even as they face intensifying competition from satellite and Web-based audio services. More

Business Models winning formula: Target female readers
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Anyone who has read The Wall Street Journal regularly over the years can't help but notice a decided shift in the tone and content of the print newspaper and the website. One of the biggest changes is more content targeting women. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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