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COVID-19 is causing unprecedented uncertainty. To provide helpful insights, Pulse Research launched a complimentary reader survey on content interest questions along with updated household purchasing plans over the next 90 days. The readership questions will focus on the information readers want and what's most important now. In addition, respondents can report what is needed from local newspapers and how they can better help the community. Almost all shopping has changed, and this is having a major impact on local business. The survey results will help address some of the business uncertainty by giving local businesses, newspapers and sales teams a better understanding of the next few months. With your promotion, Pulse expects to have the results available within the next few weeks and everyone will receive a copy, as well as guides and training on how to best use. Ads and other promotional materials and details are available at https://www.pulseresearch.com/response/.
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The Alliance continues to regularly update its website with the latest state and local "shelter in place" orders and closing of "non-essential" businesses, enacted to help stop the spread of COVID-19. We have also provided links to several sample letters from state press associations that they have sent to their government officials asking that news media be designated as "essential" businesses in any orders for their state. Orders are listed in alphabetical order by state, along with the state's determination regarding news media as essential businesses.
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Alliance CEO David Chavern recently joined Publisher of Editor & Publisher Mike Blinder to discuss what the ongoing public health crisis means for news publishers. Chavern and Blinder talked about what resources are available to news publishers at this time, how publishers can request “essential” status in their own cities and states, and more.
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All publishers want to know how to make their work part of their readers’ daily routines and to how to cover topics in the most helpful way. Those questions are not easily answered with conventional web analytics that were never intended for journalists, and data overload can become overwhelming to decision-makers. On the next Alliance webinar, next Tuesday, March 31 from 2:00-3:00 p.m. EDT, the American Press Institute’s Metrics for News team will discuss which measures of engagement to focus on and how to define success. Through a series of lessons on using metrics for newsroom change gathered from the Metrics for News team’s work with 100+ newsroom partners, participants will learn how to prioritize metrics to track and tips for leveraging the data-collection tools they already use. Participants will also get an overview of how to track engagement with coronavirus coverage and will get a look at the new Metrics for News COVID-19 dashboard.
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The Alliance has created a webpage for news publishers, where it is sharing steps being taken and useful resources produced by the Alliance to assist you as you are responding during the coronavirus (COVID-19) pandemic. In addition, the site provides links to relevant third-party tips and guidance, statements, articles and other resources that may be useful as you are continuing to work to provide critical news information during the crisis. Please bookmark this page and check back regularly for updates and additional resources, tools and information as the situation evolves.
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On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report from Claritas for a better understanding of how to engage this valuable trillion-dollar consumer market smarter. Read Report Now! Call 800.234.5973 to learn more.
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The News Media Alliance last week sent a letter to the office of Vice President Mike Pence, asking him to recognize news publishing and reporting as “essential” to public health and welfare, and to encourage state and local public officials – as they implement shutdowns of “non-essential” businesses to respond to the unprecedented COVID-19 health crisis – to make the same designation. So far, newspapers have been identified as essential businesses in these orders – akin to grocery stores, pharmacies and other businesses that are critical to public welfare.
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Public officials across the country last week began ordering the shutdown of “non-essential” businesses for periods of time. The goal of these orders is to appropriately react to our COVID-19 health crisis. However, these orders can also lead to some confusion about their application to news publishing operations. It should be readily apparent that local news publishers are carrying out an absolutely essential function in conveying accurate, reliable and critical information to the public at a time of great need.
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As we face a growing pandemic, news publishers across the country are working to make sure their staff, journalists and readers are safe. We’ll be collecting letters from publishers as they share the measures they’re taking to ensure the safety and security of their employees and subscribers. The Atlanta Journal-Constitution is having journalists work from home when at all possible, and production equipment is being sanitized regularly to help prevent any spread of infection. The New York Times is providing free access to the most important coronavirus news via a special landing page; users who register will be able to read all the news linked from this special landing site.
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Nieman Lab
The coronavirus pandemic threw a ginormous flaming curveball at the news media industry, from turning newsrooms remote to eviscerating whole streams of revenue. It’s really easy to panic when you don’t know what the next day or even the next hour will bring, much less how to plan for it.
As the outbreak worsened, journalists in the Journalists of Color Slack channel started talking about their anxieties and decided they wanted to jump into action to help their colleagues.
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Nieman Lab
The Wall Street Journal spent months designing, testing and perfecting a slate of tools and news products around what was sure to be the year’s biggest story: the 2020 elections. Then ... coronavirus.
Fortunately, the new tools designed by the Journal’s product and news strategy teams — which include a clickthrough module to quickly catch readers up on political news, redesigned live update presentations for election nights and debates, and Q&A features — have proven adaptable.
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The Drum
In the days before social media, journalists were seen as the original influencers. But have increasing concerns regarding the sharing of data, fake news and misinformation meant that the public have lost faith in the news brands and journalists they once trusted? And how will this impact both readers and news brands as the coronavirus pandemic continues?
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NewsGuard
The NewsGuard browser extension, which costs $2.95/month, is now free from March 24 for all users until July 1. The extension flags websites that have published COVID-19 hoaxes and other dangerous misinformation.
NewsGuard deploys journalists to issue trust ratings for thousands of news and information websites across the U.S. and Europe.
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Digiday
For a national retailer, the coronavirus hit the U.S. just as its peak sales season for the year began. Typically, during this time period, the retailer spends more on advertising to account for that while also promoting new products. But now, due to the coronavirus pandemic, the retailer is one of a number of marketers reevaluating if it should be advertising, how it should advertise if it does and where its messages should show up.
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Digiday
Media companies are hemorrhaging business as advertisers rapidly cut off spending because of the coronavirus outbreak.
The obvious categories, like travel, film and retail, are contracting so too are financial services and restaurants. Media companies are working to offset those revenue losses by turning to companies more likely to advertise right now, such as streaming services, food delivery and e-commerce companies.
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Ad Age
When she first started hearing about how easy it is to contract the coronavirus, Mary Howard, the owner of Penny & Ting, a two-year-old independent toy store, immediately closed the children’s play area in her shop and began inputting customer emails into her iPad herself, rather than having shoppers touch the screen. But as the news reports worsened, she took down the “Open” sign on her shop and began offering concierge services.
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The New York Times
Until recently, Facebook could feel at times like the virtual equivalent of a sleepy bingo parlor — an outmoded gathering place populated mainly by retirees looking for conversation and cheap fun.
That was before the coronavirus.
Now, stuck inside their homes and isolated from their families and friends, millions of Americans are rediscovering the social network’s virtues.
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HuffPost
Twitter said it would take renewed action to clamp down on misinformation on the site, requiring people to remove tweets that deny health recommendations or promote ineffective or misleading health claims. The change comes amid the ongoing spread of COVID-19, or the novel coronavirus, that has infected more than 200,000 people.
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The Verge
In the face of the coronavirus outbreak, Facebook’s misinformation problem has taken on new urgency. Facebook joined seven other platforms in announcing a hard line on virus-related misinformation, which they treated as a direct threat to public welfare.
But a report published last week by Ranking Digital Rights makes the case that Facebook’s current moderation approach may be unable to meaningfully address the problem.
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