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The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising and marketing strategies that really work. Case studies from fellow Alliance members such as Hearst, GateHouse Media and A.H. Belo Corporation, which are available by completing the short form, showcase these ideas and strategies and provide valuable insights and in-depth context on how they executed them successfully.
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The News Media Alliance applauds yesterday's passage of a landmark legislation, in a vote of 348-274, updating the European Union's copyright law for the digital age and protecting the sustainability of high-quality journalism in Europe. The Directive on Copyright in the Digital Single Market creates a neighboring right for news publishers, allowing them to protect their content online against unauthorized uses by online services. News Media Alliance President & CEO David Chavern said, "This is a great victory for news publishers, who invest considerable time and resources into producing high-quality and trustworthy journalism that keeps our communities informed."
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Join us for an Alliance member-only webinar on Thursday, April 25 from 2:00 – 3:00 p.m. ET to learn how you can be leveraging top solutions for news media from our Grand Prize winners of the New(s) Ideas contest. On this webinar, the CEOs of both of our New(s) Ideas Grand Prize winners, Subatomic Digital and Viafoura, will talk about their solutions, how news publishers can benefit and how to get started, as well as answer your questions. Click here to register. Member log-in required.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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The News Media Alliance announced the grand prize winners of its New(s) Ideas contest, Subatomic Digital and Viafoura. Subatomic Digital produces custom gifts and keepsake items, such as books, puzzles and framed prints, providing an alternative revenue stream for publishers that utilizes their existing digital newspaper archives. Viafoura's Conversations product, using innovative AI-powered moderation technology, streamlines and automates online commenting and real-time engagement with publishers' digital stories, improving the reader experience and contributing to increased engagement.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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Pew Resarch Center
The digital era is making its mark on local news. Nearly as many Americans today say they prefer to get their local news online as say they prefer to do so through the television set, according to a new Pew Research Center survey of 34,897 U.S. adults conducted Oct. 15-Nov. 8, 2018, on the Center's American Trends Panel and Ipsos's KnowledgePanel. The 41% of Americans who say they prefer getting their local news via TV and the 37% who prefer it online far outpace those who prefer a printed newspaper or the radio.
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TechCrunch
It's been just over a year since Google announced its $300 million News Initiative, which included funding for independent journalism efforts along with products developed by Google.
One of those products was News Consumer Insights, which has been used by publishers like BuzzFeed, Business Insider and Conde Nast. It takes data already collected through Google Analytics and makes it more useful for publishers.
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Poynter
No pushing in line, please. Having raised $42 million in just six months, the American Journalism Project, an ambitious effort to rebuild local news, is on a fast track to begin handing out some of that money to deserving non-profit digital sites.
More than 25 organizations will be picked for a share of that action beginning this summer. What will it take to get in the door?
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AdAge
Apple's string of new subscription services pushes advertising mostly out of the picture — but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.
Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming service, both billed as premium media offerings that are different because they do not track consumers or sell their attention for ads.
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Adweek
Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing tools, with potential changes that could have far-reaching implications for how online media is monetized.
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Business Insider
Apple announced a news bundle called Apple News Plus that will give subscribers access to more than 300 publications for a flat rate of $9.99 a month. CEO Tim Cook emphasized Apple News as a trusted source of news picked by human editors. That contrasts Apple with rival tech giants Google and Facebook, which have had problems with fake and low-quality news on their platforms.
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INMA
Usage drives purchase. Habit drives usage. Brand and channel preferences drive habit.
Those are some of the key findings that INMA Researcher-In-Residence Grzegorz Piechota shared with 285 international media executives in Stockholm for INMA's Media Subscriptions Week 2.0.
It's not enough, he stressed, to just get more and more people signed up for digital subscriptions, thinking that will solve the news industry's need for reader revenue to replace declining advertising revenue.
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Digital Content Next
The drip, drip, drip of ideas to regulate tech companies continues. And when it comes to privacy, even the tech giants realize that regulation is coming and want to help craft those regulations. But 2020 presidential candidate Sen. Elizabeth Warren went even further, calling for the breakup of large technology companies with her Medium manifesto and a #BreakUpBigTech hashtag.
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WAN-IFRA
In our new report "News Automation: The rewards, risks and realities of 'machine journalism,'" United Robots CEO Sören Karlsson offers some advice for newsroom leaders weighing up how to introduce robot journalism.
The editorial management team must engage in the project, show the editors that this is important, and that they believe in the project.
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