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Part of our How-To Series for News Publishers — I never win contests. I am not lucky, but I still try. I join StepBets and buy lottery tickets and tag my friends in every Instagram contest that shows up in my feed. And do I win? Almost never. But does that stop me from entering? No way! Because I could win. And that's what contest ad campaigns are all about — that feeling of excitement and that drive to engage. I spoke with Julie Foley and Liz Crider Huff, of Second Street, about how you can add these contests to your advertising mix to draw in readers — and big-time advertising revenue.
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The News Media Alliance Rising Star Awards provides an opportunity to showcase the energy, innovation and vitality of the news media industry and the ingenuity being demonstrated each day by our younger members. To qualify, applicants should be employed at a news media organization (e.g. as journalists or those in business or technology departments) and must be under the age of 30. Applicants can nominate themselves or a colleague for the award. Nominations are now being accepted; the deadline for submissions is Monday, April 2. Click here to enter.
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Women in sports are rarely given the same kind of press as their male counterparts. Can you recall the last time you saw the WNBA get coverage in your regular newspaper? Do you remember ever seeing women's college sports get the kind of wall-to-wall airtime as men's March Madness? Have you seen reporters cramming into the press box for a women's professional soccer match because there's so much press interest they can't all fit? Chances are, your answers to those questions are "no." Just as unlikely: seeing a female sports reporter.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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Every day at the News Media Alliance headquarters, a stack of newspapers arrives for myself and the staff. But with the Department of Commerce and the International Trade Commission currently considering tariffs on Canadian newsprint, those days of screen-free reading could be coming to an end.
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I was invited to the Google News Initiative event in New York last week. Among many other things, they revealed a series of initiatives to help publishers increase subscribers, with an eye toward building a better economic model for journalism. This is something we have repeatedly asked for, so I have to consider it a positive and meaningful announcement. But until it is actually implemented and we see what kind of commitment Google has to the effort, I am going to hold my applause.
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There is a huge imbalance in the number of women's voices in the media compared to men's voices. Women, who make up 51 percent of the world population, make up only 39 percent of our newsrooms. And worse, women make up an even smaller percentage of the sources quoted in the articles those newsrooms produce. But the Women's Media Center and the SheSource website are trying to change that. SheSource is a database of expert sources on every subject under the sun, and all of the sources just happen to be women.
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There is a misconception that diversity is not important when reporting the news. That news is a set of facts that exist in a linear timeframe. That anyone can do it. "Once you're here for 10 minutes, you realize that it is not the case," says Raina Kelley, managing editor of The Undefeated. "Two people can see two separate tracks and come away with very different stories." As a black woman in sports journalism, she's here to set the record straight.
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Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
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Last week, members of the printing, publishing and paper-producing industries announced the formation of Stop Tariffs on Printers & Publishers (STOPP), a coalition to fight proposed countervailing duties and anti-dumping duties on imports of Canadian uncoated groundwood papers, including newsprint. These preliminary duties, assessed by the Department of Commerce in January and March, respectively, are the result of a petition filed by one company that is looking to use the U.S. government for its own financial gain.
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The Drum
The New York Times had a wish list. It wanted coverage of the emerging human subcultures that young journalists can be so adept at spotting, and it wanted to report them in a way that was visually arresting and likely to thrive on social media as well as its own platforms.
Its solution was a remarkable project called Surfacing, which has generated features on subjects such as a female "Roller Derby" team made up of members from indigenous peoples from around the world.
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Poynter
Reeling print businesses stand to take a significant hit this year as a tariff on Canadian newsprint and a scheduled postal rate increase for magazines kick in.
The ultimate amount of the increases is still in flux, but worse case or even next-to-worse case, they may lead to staffing and content cutbacks at strong publications and spell the end for smaller and weaker ones.
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Poynter
Two years ago, staffers at the Philadelphia Inquirer, Daily News and philly.com worked together to map out a plan for their future. In the opening of their 29-page report, they included this: "We are now in danger of losing what we’ve spent 187 years building — our audience. Our readers are increasingly moving online, and we are failing to capture their attention."
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Axios
The Advertising Research Foundation will announce an initiative to develop industry guidelines on consumer data privacy and protection. The move comes as regulators and consumers start to pay closer attention to data privacy and security in light of recent revelations about the abuse of user data on big tech platforms. Why it matters: Obscure data practices have been used for years in the ad tech industry to monetize as much user data as possible.
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AdAge
Political consultant Mark Jablonowski predicts that Facebook won't lack for political ads during this year's campaign season despite the rancor caused by Russian election meddling and a massive data leak.
"For the time being, people are still on Facebook, and political advertisers want to advertise where their constituents are," says Jablonowski, partner and chief technology officer at DSPolitical, a digital ad firm that serves Democrats.
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Adweek
At the South by Southwest Interactive conference earlier this month, Adweek partnered with Accenture Interactive to try and find the solutions to some of today's biggest challenges brought on by digital transformation. Over the next three weeks we'll share some of those findings and provide actionable advice for your agency, brand or company.
Here, we talk to brand marketers from Pandora, The New York Times, National Geographic, Land O'Lakes and more who discuss the challenges they face.
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Nieman Lab
This week marks the launch of Facebook's Local News Subscriptions Accelerator, which is giving 13 metro newsrooms training and advice over a period of three months to help them improve their digital subscription businesses. Why is Facebook doing this? The company says it's "working with publishers to figure out what the future of digital journalism looks like and see opportunities to invest in programs and projects committed to quality journalism."
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MediaShift
At many publishers, community and engagement editors have long been pushing for a change in the newsroom culture away from superficial metrics toward a more authentic relationship with readers. Yet that culture shift was often impeded by the value and sheer size of the Facebook audience, whose reach, distributed audience and referral traffic publishers came to rely on to hit their analytics and advertising goals.
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Shorenstein Center
When social media platforms like Facebook, Twitter and YouTube emerged, they were heralded by scientists, activists and artists alike as an unprecedented tool to advance human civilization. By democratizing the publication and distribution of content, they would disrupt age-old power structures. No longer would the rich and powerful have a monopoly on public attention. Power would reside with the people. That perspective has changed dramatically.
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