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The News Media Alliance today announced the launch of a national campaign focused on combating the increasing prevalence of fake news. The campaign, Support Real News, shines a light on the harm to the public caused by fake news and the importance of real news produced by respected, trusted news organizations employing high-quality, investigative journalists. The campaign calls on the public to support real news by subscribing to a local newspaper and supporting investigative journalism through donating to the International Consortium of Investigative Journalists (ICIJ). ICIJ, Inland Press Association and Local Media Consortium are partners of the campaign.
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2016 was the year of "fake news." It dominated the election cycle, it took over Facebook feeds and even caused crime. But as inundated as we were with fake news, it is not a new thing. For more than 150 years, newspapers have been in the "anti-fake news" business. There have always been lies and ridiculous conspiracy theories, but they used to be delivered to you across the dinner table and not in your news source. Let me be clear, fake news is not news you don't agree with or dislike; it is falsehoods, cultivated with the intention to deceive. These stories are written to undermine the truth and power of the press. Today, consumers must be much more aware of who is creating their news and whether there are real reporters and editors standing behind the stories.
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Do you know a chronic fake news perpetuator? Mine is my cousin on Facebook. He spreads fake news like it's his job. He reacts to each sensational headline with the correct amount of outrage. I don't think it's intentional. I think he sees someone else sharing these, he believes them to be true, and he clicks share. It is not a problem of malice; it is a problem of media literacy. So we have developed the three S's so you can make sure you are not a fake news perpetuator. Download and share the infographic with your readers.
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It is a question every media company has had to ask themselves: how do we innovate? At a recent strategic planning session, Pioneer News Group tackled the topic of innovation and where to invest in the future, with the plan to solidify the future of the company. Pioneer News Group COO Eric Johnston said they were looking for new audiences, revenue and business streams. A relatively simplistic idea came out of the meeting: provide their readers with tablets.
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Just announced: Facebook's US News Partnerships Manager, Jason White will address mediaXchange attendees on Monday, May 1, in New Orleans. The Facebook Journalism Project launched in January 2017 with a mission to strengthen Facebook's relationships with the news industry and develop new tools and training for both journalists and news consumers. White will discuss the initiative's early efforts and the latest updates to Facebook's media products including Instant Articles and Facebook Live. You won't want to miss this session or the rest of our impressive lineup, featuring dynamic thought leaders and new and original programming on key news media issues. Register Now!
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Simpli.fi's ability to optimize audiences for local needs, coupled with its automated processes for campaign entry, management, optimization, and reporting, enable us to deliver performance on high volumes of localized programmatic campaigns. Whether your company manages hundreds or thousands of campaigns, Simpli.fi is the proven solution for you.
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The Coalition for Better Ads last week released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.
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Part of a Series Featuring the 2017 Accelerator Pitch Program Winners — The switch to digital has been a challenge for most publishers. Advertising and subscription models have struggled to find a balance.
Ad blockers are on the rise and the digital ad market does not support content the way print advertising once supported newspapers. Add in the expectation that online content be free, and you see the problem newspapers are running into. Wallit hopes to lower the barrier of online paywalls and become the magic bullet that makes quality content sustainable.
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News Media Alliance supports WAN-IFRA's effort to identify industry-led solutions to promote gender equality in news media. During the month of March, we ask you to join us in the effort by taking a short "gender reality check" survey today. Help us learn more about current practices to promote women's leadership and voices in the news within your organization, and have your say on how we as an industry can collectively accelerate change. Click here to complete the Gender Reality Check survey.
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WAN-IFRA
International media leaders have signaled their deep concern with the U.S. administration's persistent attacks on the press in a letter addressed to President Donald Trump. The letter, sent to the U.S. administration on behalf of the Executive Committee, World Editors Forum and Media Freedom boards of the Paris-based World Association of Newspapers and News Publishers (WAN-IFRA), highlights the United States' historic relationship with a free press. It underlines how the president's actions since coming to office risk inspiring leaders in countries with weaker press freedom safeguards to repress or stifle essential freedoms.
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The New York Times
This month, The Montclair Local weekly newspaper arrived for the first time in mailboxes in Montclair, New Jersey. A local family decided to pour hundreds of thousands of dollars into starting a news organization from scratch, hiring reporters to cover zoning board meetings and high school wrestling tournaments and whatever else residents in this suburb care about.
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Nieman Lab
At the kind of journalism conferences that I attend, Aron Pilhofer, who had key roles in the digital operations of The New York Times and The Guardian in recent years, has been asking a very good question: What if news organizations optimized every part of the operation for trust? Not for speed, traffic, profits, headlines or prizes ... but for trust. What would that even look like? My answer: It would look a lot like De Correspondent.
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Nieman Lab
At the time when the world's attention is focused on Donald Trump and the United States, The Atlantic is turning its attention overseas.
The magazine has announced plans to open its first London bureau, led by longtime Atlantic veteran James Fallows, who will become the magazine's first Europe Editor. The Atlantic plans to fill the office with 10 staffers across its editorial and business teams.
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The New York Times
When The Guardian was made aware this month that some of its advertisements were appearing on YouTube videos from extremists, it quickly pulled its marketing across Google. That move, prompted by reporting in The Times of London, began a broader advertiser exodus that has now extended to the United States, amid concern that the technology giant is not doing enough to prevent brands from showing up next to offensive content.
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Advertising Age
Advertiser Perceptions asked marketers an interesting question in its latest round of research on marketers' plans: Beyond Google and Facebook, which companies do you intend to place mobile advertising with in the next 12 months?
Twitter was the most popular answer, with 18%. Only 7% said Snapchat. In fairness, the question was unaided, meaning Advertiser Perceptions didn't suggest a list of company names to choose from.
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Backchannel
Increasingly, I'm frustrated by (and often antagonistic toward) the emergent narrative about how to address so-called "fake news." My anger is growing, not only because as I write this I'm almost 10 months pregnant and grouchy, but also because I see the possibility of well-intended interventions backfiring. I understand why folks want to do something now . Yet what's happening is not actually new.
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Adweek
The issues of trolling and fake news that have plagued social networks of late aren't going to get any better over the next 10 years, and they may even get worse.
Pew Research Center and Elon University's Imagining the Internet Center surveyed 1,537 technologists, futurists and scholars for a new study, and their views of the upcoming decade were not optimistic.
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The Verge
Facebook is rolling out ephemeral stories and messaging in its mobile apps today, bringing the popular format for sharing photos and videos to more than 1.65 billion people a day. The move is part of an all-out effort to blunt the momentum of Snapchat, which invented the stories format in 2013, and to ensure Facebook's continued dominance in an era where photo and video become a primary mode of communication.
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Digiday
Earlier this month, Genius, which started as a rap annotation platform, decided that now it would become a video-focused company. It's a familiar story: A VC-backed company turns to what it hopes will be a lucrative revenue stream in a dash to satisfy growth-hungry investors.
There's been a flood of venture capital into media — an estimated $15.6 billion in venture capital funding was put into digital media deals for the past three years, up from $4.5 billion the three years prior.
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