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March 30, 2011

NAA News


Revisit NAA's 2011 mediaXchange conference
The 2011 mediaXchange conference concluded Monday, but it lives on in our extensive coverage of the happenings in Dallas. Visit our conference hub to see archived video presentations of general sessions with Twitter co-founder Biz Stone, Martin Nisenholtz of The New York Times, John Paton of Journal Register Co., and other speakers. You'll also find session recaps, speaker presentations, photos and more. Review the latest Twitter comments using the hashtag #NAAmXc11. Continue the conversation by discussing conference highlights and insights in the NAA LinkedIn groups. Watch video content from our student reporters via the NAA YouTube channel. And remember — it's not too soon to start making plans for next year's mediaXchange in Washington, D.C. Mark your calendars for opening day: April 2, 2012.


Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!


Consumers like mobile shopping sites, apps
CNBC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Because it can go to the store along with shoppers, the mobile phone as a tool for shopping actually has the potential to bridge traditional retail and digital retail in a way that couldn’t have been otherwise possible. More

Newspapers follow Groupon's lead
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Media companies are seeing their own Groupon-style deals bring in new revenue. Better yet, the revenue is often from entirely new customers. More

Consumer spending rose 0.7 percent in February
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumer spending rose for an eighth consecutive month in February as households faced higher food and energy prices. More


WSJ launching single-issue downloads for iPad    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Looking to get more subscribers for its iPad app, The Wall Street Journal will start selling single-issue digital versions of its morning paper for $1.99 in the within the existing free app. More

Newsy raises $1.5 million in funding for mobile news
TechCrunch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newsy, a multisource video news service that analyzes the world's news coverage, announced that it has closed a $1.5 million series B round led by a St. Louis-based private equity firm. The second round adds to the $2.75 million in funding Newsy has already raised, bringing total investment to $4.25 million. More

Google shifts to ads, cloud services, YouTube
Mobiledia    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google employees may be redeployed to focus on the richest veins the company is exploring: visual online ads, cloud-based Google Apps, YouTube and Android. More

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Why mobile advertising will be bigger than TV advertising
Business Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When we push past the nuts and bolts of campaign implementation, we almost always reach the same conclusion: mobile advertising will one day inevitably be larger than advertising on TV and every other digital channel. Inevitable, yes. But when? More

ABC board changes advertising requirement for digital magazines
Folio Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. More

Business Models

Long-form journalism finds a home
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Atavist is a tiny curio of a business that looks for new ways to present long-form content for the digital age. All the richness of the Web — links to more information, videos, casts of characters — is right there in an app displaying an article, but with a swipe of the finger, the presentation reverts to clean text that can be scrolled by merely tilting the device. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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