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With growing emphasis on subscription revenue, it's increasingly important for newspapers to target and connect with those readers who will truly engage with their content and want to pay for premium access. Keywee, a 2016 NAA Accelerator Pitch Program winner, offers a software solution built to monetize the "drive-by" social media traffic. The tool utilizes advanced text-mining technology to determine the audience that will be most interested in, and most likely to act on, the content.
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In her hilarious, not to say transcendent faux Super Bowl commercial for Newcastle Brown Ale, Anna Kendrick muses that she's not sure that she's really "beer commercial hot." But, she concludes, "I love a challenge." Clearly David Chavern loves a challenge as well. Chavern is president and CEO of the Newspaper Association of America. In that role he is the chief evangelist for an industry whose steep challenges in the digital age have been much chronicled and whose imminent demise has been predicted for years.
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As engagement with mobile digital media and mobile-optimized websites is on the rise, it is pivotal that the newspaper industry delivers on the interactive mobile experience desired by its audience. Brand X Mobile, a 2016 NAA Accelerator Pitch program winner, believes the newspaper industry has the strong reader engagement and the trusted, quality content needed to create successful mobile experiences and ad offerings.
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No-cost content from accredited TV writers including celebrity interviews, weekly in-theater movie previews, Hollywood insider news, nostalgia features, and embeddable TV widgets that keep readers returning to your site. Apply here.
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NAA announced the speaker line-up for its annual NAA mediaXchange conference, taking place April 17-20 at the Marriott Marquis in Washington, D.C. The influential group of speakers includes Sir Martin Sorrell, CEO of WPP plc, who will participate via live interactive video feed from London, England; Google executive Laurent Cordier; and Washington Post Executive Editor Marty Baron, who was recently portrayed in the Academy Award-winning film Spotlight for his work at the Boston Globe.
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NAA applauds the introduction of H.R. 4770 by Representative Pat Tiberi (R-OH), which would clarify the entity that is permitted to take tax deductions when content creators use outside vendors for contract printing. Rep. Tiberi's bill would make clear that the deduction is allowed by the publisher if agreed to by all parties to the contract for printing. NAA will continue to advocate for this clarification, as well as the expansion of the deduction to digital distributions.
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The United States Senate on March 15 unanimously approved S. 337, the "FOIA Improvement Act of 2016," to address deficiencies in the way Federal agencies respond to requests under FOIA. The Senate bill would allow the Office of Government Information Services — the FOIA Ombudsman — to speak with the independence in testimony and recommendations to Congress and the President that Congress intended when it established the office.
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Re/Code
The New York Times has one million digital subscribers, but it wants more. Now it looks like it's trying to get them by plugging holes in its paywall.
The Times is experimenting with limiting the number of stories that Facebook and Twitter users can read each month without paying for a subscription.
Two months ago, the Times began capping some Facebook users' access to the site at 10 articles a month, said NYT rep Eileen Murphy.
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Poynter
After one of her first interviews with a family who'd lost a child to suicide, Rory Linnane got into her car and called her best friend. They talked, and Linnane cried, during the two-hour drive through Wisconsin farm land. The signal kept dropping. Linnane kept calling back.
She just needed to cry and for someone to listen.
For several months, Linnane, an Appleton-based reporter with the USA Today Network in Wisconsin, worked on a team of journalists at 10 newspapers across the state reporting on youth mental health.
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Chicago Tonight
New Tribune Publishing chairman Michael Ferro recently offloaded his stake in the Chicago Sun-Times to a charitable trust to avoid perceived conflicts of interest.
So in a desperately competitive business, just what does the future hold for the city's two newspapers?
And in an era in which the Internet and social media have completely disrupted long-established business models for the entire print industry, do newspapers anywhere have a long-term future?
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Digiday
Publishers have embraced fast-loading Facebook Instant Articles, but a common gripe is that they are hard to monetize, especially with native advertising.
Publishers will soon have greater ability to run native ads in Facebook Instant Articles. Ad tech company Polar is extending support for its platform to Instant Articles, which will enable its clients — among them The Washington Post, The Huffington Post and Slate — to run native ads in their articles there, just as they do with display ads.
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MediaPost
Google announced that it will redesign the AdWords interface to support changes in consumer search behavior and the shift to mobile screens. It's the first major redesign since launching the platform more than 15 years ago.
The redesign will refocus on the advertiser's business and less about Google's product, AdWords, per Jerry Dischler, VP of product management for Google AdWords, in a post.
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The Wall Street Journal
Here's another reason more people may be blocking Web ads: The business of creating digital ads is bloated and slow.
According to many publishers, ad agencies consistently produce oversized, tracking-laden digital ad files and often deliver them at the last minute without enough time for publishers to push back. This behavior is contributing to how slowly some Web pages are loading, encouraging the growing use of ad-blocking software among consumers, they argue.
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Variety
Twitter-owned social live streaming service Periscope celebrated its first birthday by revealing a major usage milestone: Periscope has been used for more that 200 million broadcasts since its launch in March 2015. Periscope users also watch around 110 years (or close to 1 million hours) of live streams every single day, according to the company.
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Marketing Land
Talk to content publishers, and they'll often bemoan the fact that few visitors reach their sites through the home page any more.
The real action, they'll say, is from "side door" visits directly to a specific story, via a link shared by social media, texting, email, or from a topic-centered search. This "death of the home page" wave became an accepted wisdom after mid-2014, when a leaked chart from The New York Times showed the steep plunge in that newspaper's home page visitors.
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The Atlantic
This past Thursday, Glamour magazine and Facebook announced that they were partnering to host a series of town halls for women about the 2016 election. Content and video from the discussions will be live streamed and shared on both the social network and the magazine's platforms. The topic of each town hall will be informed by Facebook, which will mine its own data to determine which political issues women are discussing most.
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