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The Alliance and 11 other business associations sent a letter to the United States Postal Service (USPS) encouraging the agency to put forward measures in the coming weeks that will provide business mailers with incentives to stay in our nation’s postal system during the COVID-19 crisis. Associations representing newspapers, magazines, direct mailers, non-profit mailers and others reminded USPS management that its operations are fully funded by postage rates paid by individuals and businesses. As the coronavirus crisis continues to unfold, businesses are pulling back on advertising, which is already having an impact on solo and shared mail marketing campaigns, including newspapers’ Total Market Coverage (TMC) products.
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President and CEO of the News Media Alliance, David Chavern, and CEO of America’s Newspapers, Dean Ridings, which represent thousands of local news publishers across the United States, on Monday sent a letter to President Donald Trump, Senate Majority Leader Mitch McConnell and Speaker of the House Nanci Pelosi, outlining the struggles of local news publishers, which are facing an existential crisis of their own as the COVID-19 health crisis evolves. In particular, the rapid contraction of advertising markets is dealing a brutal blow to an industry where business models were already deeply difficult.
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Due to technical difficulties with Zoom, the recording of yesterday’s webinar is not yet available. As soon as we are able to provide a full video, we will do so. In the meantime, you can find information and other resources discussed during the webinar, including the presenter slides and a 30-minute demo of the API Metrics for News Coronavirus Dashboard.
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U.S. Treasury press release on the Paycheck Protection Program. You can access more information about this program, the CARES Act and other stimulus updates relevant to the news industry here. – March 31, 2020 (Washington, DC) – Following President Trump’s signing of the historic Coronavirus Aid, Relief, and Economic Security (CARES) Act, SBA Administrator Jovita Carranza and Treasury Secretary Steven T. Mnuchin today announced that the SBA and Treasury Department have initiated a robust mobilization effort of banks and other lending institutions to provide small businesses with the capital they need. The CARES Act establishes a new $349 billion Paycheck Protection Program. The Program will provide much-needed relief to millions of small businesses so they can sustain their businesses and keep their workers employed.
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On this page, the Alliance has provided links to our own and other third-party resources that provide useful information for news publishers about the Stimulus Package, CARES Act, small business loans and more. You will find links to the Alliance Stimulus Funds Guide (member login required), our Economic Stimulus Update from Washington, Small Business Administration Coronavirus-Related Resources and Approved Lenders, and more. Please check back regularly – we will continue to update this page with more resources, as they become available, that may be helpful to news publishers.
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On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report from Claritas for a better understanding of how to engage this valuable trillion-dollar consumer market smarter. Read Report Now! Call 800.234.5973 to learn more.
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Please find a summary of the Coronavirus Aid, Relief and Economic Security (CARES) Act (or stimulus 3) to identify available funding and implications for news publishers that will result from the legislation, which was recently signed by the President. We will update this document as needed, so please feel free to reach out with questions or requests for additional information as the programs are implemented. Member login required.
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COVID-19 is causing unprecedented uncertainty. To provide helpful insights, Pulse Research launched a complimentary reader survey on content interest questions along with updated household purchasing plans over the next 90 days. The readership questions will focus on the information readers want and what's most important now. In addition, respondents can report what is needed from local newspapers and how they can better help the community. Almost all shopping has changed, and this is having a major impact on local business. The survey results will help address some of the business uncertainty by giving local businesses, newspapers and sales teams a better understanding of the next few months. With your promotion, Pulse expects to have the results available within the next few weeks and everyone will receive a copy, as well as guides and training on how to best use. Ads and other promotional materials and details are available at https://www.pulseresearch.com/survey.html#ads.
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On March 25, congressional leaders in the Senate and House reached a deal on a $2 trillion economic stimulus package that would increase funding for state and local governments, federal agencies and hospitals to help with the response to the COVID-19 crisis. The bill provides broad economic support and assistance to individuals and businesses who have been disrupted by illness and stay-at-home orders. The legislation does not provide sector-specific relief, except for the airline, air cargo and national security industries. Policymakers opted to provide economic relief for businesses across the spectrum.
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Alliance CEO David Chavern recently joined Publisher of Editor & Publisher Mike Blinder to discuss what the ongoing public health crisis means for news publishers. Chavern and Blinder talked about what resources are available to news publishers at this time, how publishers can request “essential” status in their own cities and states, and more.
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News & Observer
Dear reader,
I’m going to be blunt. We need your help.
As the only business entity specially protected by the U.S. Constitution, journalists take their public service mission and responsibilities to heart.
Our reporters, editors and visuals journalists have been working day and night to deliver readers of The News & Observer and The Herald-Sun urgent developments about how the coronavirus pandemic is affecting our region and state.
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Poynter
“We were all just in shock, like, you’re kidding,” an elementary and special ed teacher told WGBH’s Arun Rath on his new show about finding out schools were shutting down because of the spread of the coronavirus. “We had nothing prepared.”
Gina Garro, that teacher, told Rath about talking individually to her students and the ways she’s trying to ease anxiety and stay connected.
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Digiday
During these nerve-wracking times, for public health as well as economic health, people’s appetite for trusted news has skyrocketed.
In March, new subscriptions to Bloomberg Media grew by 86% compared with February, despite — like a lot of U.S. publishers — hosting most of its coronavirus coverage outside its paywall. The week ending March 20 was its highest week in terms of subscriber acquisition since launching its paywall in May 2018.
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WAN-IFRA
“This may be the best chance we’ve ever had to articulate our value proposition,” said Mike Orren, the Chief Product Officer of The Dallas Morning News.
As news publishers the world over struggle to find ways to try to offset the damage the COVID-19 pandemic is doing to their revenue, some like The Dallas Morning News, are finding opportunities to regain at least part of that money as well as building longer-term relationships with readers and advertisers.
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Adweek
As brands shift ad spends due to the coronavirus, The Wall Street Journal and Barron’s Group are giving potential clients an additional incentive to advertise in their print pages.
The two News Corp.-owned publications will offer an unusual guarantee to print advertisers who take out an ad between April 1 and June 30, the company will tell clients. The ad must achieve at least a 70% recall rate, a benchmark measured by Research and Analysis of Media, a third-party international research firm.
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MediaPost
Brace for an ad spending roller coaster ride in 2020.
Interpublic intelligence arm Magna has issued a revised U.S. forecast declaring that full-year ad sales may drop 2.8% this year versus the pre-pandemic call of a gain of 6.6%. That earlier call, of course included the Olympics, which has now been postponed, although political is still in the mix.
For 2021, Magna is now forecasting total growth of 2.5% due to “the low comp, delayed consumption effects, and postponement of summer Olympics” to next summer.
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Digiday
Online ad revenue has shriveled up amid the coronavirus pandemic, but there are early signs of recovery.
Since the onset of the global pandemic, publishers have an abundance of supply with a clear spike in web traffic, up as high as 30%, according to the seven media execs interviewed for this article. The challenge for those publishers is that the content driving the uplift is on the coronavirus, which advertisers have chosen largely to avoid.
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Adweek
Tumblr rolled out a new official blog, Cozy.Tumblr.com, to help its users cope with the coronavirus pandemic.
Cozy.Tumblr.com is not a place for updates related to Covid-19. Rather, it was created to give people “a safe space where they can find positivity in between all the hard news.”
Tumblr said the blog will be curated with art memes, photography and other content aimed at leaving users “feeling refreshed and mindful."
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Nieman Lab
Pandemic watch. Let’s kick off with some data — specifically data on how the coronavirus pandemic and all the changes it has prompted to people’s lives has impacted podcast listening.
Podtrac published their latest report on listening trends amid the coronavirus crisis last night (it draws on data up until Sunday). The dip in listenership continues.
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