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Apr. 4, 2012

NAA News

NAA mediaXchange 2012 under way in Washington, D.C.
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NAA mediaXchange kicked off Monday and continues through Thursday afternoon at the Marriott Wardman Park. Visit our conference hub at to see archived video presentations of Tuesday's opening session, "Innovation and Business Transformation" with James M. Moroney III and Bob Carrigan; the morning general session, "Navigating the Changing News Ecosystem"; and The Associated Press Annual Luncheon, featuring President Barack Obama. Also available on the conference hub are session recaps, speaker presentations, photos and more. Review the latest Twitter comments and join the conversation using conference hashtag #NAAmXc.

Gov. Mitt Romney will deliver the keynote address at the NAA/ASNE Annual Luncheon on Wednesday. The luncheon will be live streamed at, along with Thursday's general session, "Engaging Customers With New Products and Experiences."


Wendy's jumps into 'pink slime' public relations war
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wendy's Co. says it never has used so-called "pink slime" in its hamburgers and recently ran ads in eight major daily newspapers around the United States to let diners know that. The move from Wendy's came after Beef Products Inc. — the biggest producer of the filler at the center of the food fight — took out newspaper ads featuring testimonials from health experts attesting to the product's safety. More

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Best Buy sales, restructuring disappoint
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Best Buy Co. reported weaker-than-expected quarterly sales and said it would close 50 large U.S. stores and lay off another 400 employees, disappointing investors looking for even deeper cuts to turn around the world's largest consumer electronics chain. More

General Mills, country stars partner to fight hunger
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a new campaign, called Outnumber Hunger, several of the labels' popular country acts will be featured on General Mills' products as part of a charitable effort to raise more than $2 million for Feeding America, a hunger-relief charity. Acts including Rascal Flatts, Martina McBride, the Band Perry and Reba McEntire will appear on dozens of products from General Mills. More


ABC, Nielsen to measure iPad video consumption
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Disney/ABC Television Group has announced an effort with Nielsen to measure video consumption on iPads. Nielsen will create a panel by asking 200 people to download a special "meter," which will measure reach, duration, frequency and page views of their iPad apps and Web usage. More

Magazines' digital circulation more than doubles
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the Audit Bureau of Circulations. More

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Talk radio face-off approaches
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In addition to launching "The Mike Huckabee Show," Cumulus Media is creating a local traffic service, selling a morning show by Geraldo Rivera and seeking other hosts for other time slots — giving talk radio stations new alternatives to Clear Channel and making for a turbulent time in the radio business. More


Newspapers choose cover photos for Facebook Timeline
The Providence Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Providence Journal's Sheila Lennon wondered what other newspapers chose for their cover photos. Most show a city's skyline, the paper's staff, a corner of the newsroom or the paper's building. More

Web surfers to pay online using Facebook, Twitter
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A one-click online payment system using Facebook and Twitter that could boost Internet sales for newspapers, music vendors and other low-priced goods and services is being tested by a major European media company, according to its developer. More

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Survey: iPad users don't mind paying for news
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to new research, iPad users are forking over plenty of money to read their favorite digital publications on Apple's tablet. In the U.S., the top 100 grossing publications distributed within Apple's Newsstand app are making more than $70,000 per day. More

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Business Models

Washington Post rolls out syndication service
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The newspaper has launched its Washington Post News Media Services unit, which combines content from The Washington Post Writers Group, The Washington Post and Bloomberg News, as well as Slate, The Root and Foreign Policy. More

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Paywall promos: How far should papers open the door?
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As newspapers lock content behind paywalls, marketers are opening that same content right back up again through campaigns that provide readers with temporary access for free. The idea seems a good one but newspapers are still experimenting with when and how to do it. More

Top digital marketing strategies
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devising a digital marketing strategy is exponentially more complicated, and even the term itself seems insufficient, given the newspaper publishing context. More

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For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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