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The News Media Alliance and the Stop Tariffs on Printers & Publishers (STOPP) Coalition have provided new ads for newspapers to run in their publications. The ads educate readers on the negative consequences of the recent tariffs imposed on Canadian imports of uncoated groundwood paper, which includes newsprint used by newspapers. These tariffs, set by the Department of Commerce, can run up to 32 percent combined, and newspapers are already feeling the pain of the added costs and disruptions in supply. An ITC investigation is now underway, but we need your help to get the word out about these unwarranted tariffs.
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In an ever-fragmented news landscape, it can be difficult to know where to prioritize efforts to reach the largest, most engaged audience. Readers might find stories across multiple mobile and web devices and interfaces, some of which may link to an outlet's homepage or provide other revenue opportunities for story creators. As more companies develop consumer-facing apps that share stories, it's important for publishers and newsrooms to be intimately familiar with the benefits and drawbacks of these mobile apps and web platforms for news.
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In January 2018, the Copyright Office announced the final rule approving the transition from microfilm to PDF format for group newspaper registrations with the Copyright Office. These registrations will also satisfy the mandatory deposit requirement with the Library of Congress. Newspapers may continue to submit microfilm if they would like to do so, but microfilm is only voluntary. PDF is now the required format and filings must be submitted on a monthly basis at eco.copyright.gov. To help you navigate the new process, we've provided the following Q&A.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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I had the privilege of hosting a productive innovationXchange roundtable in Fort Lauderdale this February. Attendees included an intimate group of senior executives from Alliance member properties. Alliance communications, membership, research and public policy staff presented and facilitated the various segments of the event. During the 1½-day meeting, we moved the conversation forward on a number of fronts related to digital innovation, including revenue growth and payment models; subscriber growth and retention; metrics; alternate revenue streams and more.
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As part of our celebration of Women's History Month, we caught up with Amy King, editor in chief and creative director of Washington Post's The Lily. This new publication launched last year with the mission of creating informing and powerful journalism for women.
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Self-serve advertising sector is showing increases of 15% to 200% in multiple newspapers. “With consumer purchasing moving online, self-serve is increasingly an end user preference,” said Brian Gorman in an interview with LocalMediaInsider. iPublish platforms allow DIY sales, auto-ad building, admixes for print, Facebook, online and programmatic specific to each vertical.
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When journalist Kim Wall was murdered while working on a story last year, the world took notice of the dangers women face simply to report the news. But while Wall's murder generated a significant number of headlines and she suffered a uniquely tragic end, her story didn’t shock other women in the field as much as it did the general public. That's because women around the globe put themselves in harm's way each and every day to report the news, and even when things go badly, they rarely become the story.
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Part of our How-To Series for News Publishers — I never win contests. I am not lucky, but I still try. I join StepBets and buy lottery tickets and tag my friends in every Instagram contest that shows up in my feed. And do I win? Almost never. But does that stop me from entering? No way! Because I could win. And that's what contest ad campaigns are all about — that feeling of excitement and that drive to engage. I spoke with Julie Foley and Liz Crider Huff, of Second Street, about how you can add these contests to your advertising mix to draw in readers — and big-time advertising revenue.
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Women in sports are rarely given the same kind of press as their male counterparts. Can you recall the last time you saw the WNBA get coverage in your regular newspaper? Do you remember ever seeing women's college sports get the kind of wall-to-wall airtime as men's March Madness? Have you seen reporters cramming into the press box for a women's professional soccer match because there's so much press interest they can't all fit? Chances are, your answers to those questions are "no." Just as unlikely: seeing a female sports reporter.
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Digiday
Subscription publishers are targeting people between 18 and 24 years old, adapting content, tone, marketing and accessibility of their products to that audience to foster the habit of subscribing.
Before The Telegraph launched its premium product in 2016, when it put 20 percent of its content behind a paywall, it targeted an audience over 35. Now, the publisher said the fastest-growing subscriber segment is between 18 and 34 years old.
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MediaShift
Startups possess great potential to improve journalism. In theory, they can be the sites where new products, novel revenue streams and altered ways of organizing are discovered, tested and accelerated. However, the situation in Europe seems to be complicated. In comparison to the United States, there is a distinct lack of new venture success stories.
Why is it so unlikely that the next big innovation in journalism will come from Europe?
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Brainworks Software
tronc, Inc. has chosen Brainworks Software's full suite of Xpance and XpanceNET advertising tracking and proofing software to provide a completely integrated workflow process that seamlessly connects their sales teams and accounting departments with their print, digital and video production functions. The decision to install Brainworks Software at all ten tronc, Inc. locations was based on Brainworks' ability to customize an innovated hosted solution that incorporates all aspects of tronc's business requirements and ad production workflow, from inception to final approval, into one efficient and cost effective ad tracking system.
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Poynter
Late last year, a journalist started an experiment to see if people would pay for ad-free news.
Ryan Nakashima, a technology reporter for the Associated Press, started working with the Bay Area News Group after getting a $13,000 grant from the Jim Bettinger News Innovation Fund. In January, he shared early findings about what it would cost to replace digital ads.
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Digiday
Ad agencies using data to retarget publishers' audiences is nothing new. But multiple publishers said they're getting more frequent, onerous demands from ad agencies wanting to get their hands on that audience data.
Sometimes agencies merely ask for the audiences' social media IDs so the agency could retarget them on Facebook, using people's Facebook's IDs.
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Nieman Lab
If you use Chrome on your phone or tablet, you're probably familiar with the article suggestions that you see when you open a new tab in your browser. However, if you're a publishing executive, you may not be thinking of them as a meaningful traffic source. Well, we have news for you: Research by Chartbeat's data science team reveals that Google Chrome's Articles for You is one of the fastest growing sources of publisher traffic on the internet.
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Nieman Lab
Philanthropic foundations are interested in tackling the fake news problem — but where do they put their money? When the Hewlett Foundation — the philanthropy founded by the Hewlett family of Hewlett-Packard fame — started looking at how it could get involved after the 2016 presidential election, it found most money was either going "upstream" or "downstream" rather than midstream.
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Single Subject News Project
One of the best parts of the Single Subject News Project is when we get to take a break from conference calls, Zoom videos and Slack and see all of our cohort groups in person — in the same room! Back in December, our single subject cohort met us in Cambridge, Massachusetts to do just that. These convenings are designed to facilitate peer learning, and in the process a bit of consciousness raising emerges, too.
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Axios
For years, people didn't mind handing their personal information over to social networks so they could chat with friends or take fun quizzes. That's changing in the wake of Facebook's Cambridge Analytica scandal.
What's next: There are lots of signals that data privacy rules of some sort are on the way — including congressional hearings and Mark Zuckerberg's acknowledgment that regulations may not be such a bad thing.
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