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When Snapchat launched in 2011, it was seen as a social app to send selfies to friends or to post stories that would disappear in 24 hours. But it has since evolved into a platform where news outlets are producing original news content — sometimes exclusively for Snapchat — to report stories in new and interesting ways that cater to a typically younger audience. Several major outlets are now getting on board with one of Snapchat's newest features, Discover, including The Washington Post, The Huffington Post and The Wall Street Journal.
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Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, new data from a study conducted by comScore for the News Media Alliance shows. The number of adult unique visitors who used only mobile devices for news consumption increased 6.7 percent in January 2017 compared with the same month a year ago, while those using only desktop devices for the same purpose dropped 26 percent. Overall, the majority (53 percent) of adults who engaged with newspaper-affiliated digital platforms in January did so using only their mobile (smartphone or tablet) devices. Member log-in required to access the full report.
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You won't want to miss this lively discussion at mediaXchange 2017, April 30-May 3 in New Orleans! From the White House to Main Street, how U.S. newsrooms are responding to the shifting news landscape following a contentious presidential election. Moderated by VP, News Operations at USA TODAY Network, Mizell Stewart, III, speakers will discuss how editors and publishers are underscoring the importance of fact-based reporting to readers; how the White House press is evolving amid unprecedented assaults on press freedoms and journalistic independence; and innovative ways news organizations and technologists are working to build trust among news organizations and their audiences. Register now!
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It is a question every media company has had to ask themselves: How do we innovate? At a recent strategic planning session, Pioneer News Group tackled the topic of innovation and where to invest in the future, with the plan to solidify the future of the company. Pioneer News Group COO Eric Johnston said they were looking for new audiences, revenue and business streams. A relatively simplistic idea came out of the meeting: Provide their readers with tablets.
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The News Media Alliance last week announced the launch of a national campaign focused on combating the increasing prevalence of fake news. The campaign, Support Real News, shines a light on the harm to the public caused by fake news and the importance of real news produced by respected, trusted news organizations employing high-quality, investigative journalists. The campaign calls on the public to support real news by subscribing to a local newspaper and supporting investigative journalism through donating to the International Consortium of Investigative Journalists (ICIJ). ICIJ, Inland Press Association and Local Media Consortium are partners of the campaign.
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2016 was the year of "fake news." It dominated the election cycle, it took over Facebook feeds and even caused crime. But as inundated as we were with fake news, it is not a new thing. For more than 150 years, newspapers have been in the "anti-fake news" business. There have always been lies and ridiculous conspiracy theories, but they used to be delivered to you across the dinner table and not in your news source. Let me be clear, fake news is not news you don't agree with or dislike; it is falsehoods, cultivated with the intention to deceive. These stories are written to undermine the truth and power of the press. Today, consumers must be much more aware of who is creating their news, and whether there are real reporters and editors standing behind the stories.
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Do you know a chronic fake news perpetuator? Mine is my cousin on Facebook. He spreads fake news like it's his job. He reacts to each sensational headline with the correct amount of outrage. I don't think it's intentional. I think he sees someone else sharing these, he believes them to be true, and he clicks share. It is not a problem of malice; it is a problem of media literacy. So we have developed the three S's so you can make sure you are not a fake news perpetuator. Download and share the infographic with your readers.
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MediaShift
Christopher Ali thinks that the doom-and-gloom narrative of newspaper journalism in the digital age is incomplete. In fact, he says, that narrative isn't even half the story.
"So, what does this mean? It means it is time to rewrite the story of local newspapers."
Ali is an assistant professor of media studies at the University of Virginia and a Tow Fellow at Columbia Journalism School.
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Nieman Lab
Newsroom innovation initiatives like our mobile lab in the Guardian U.S. are springing up everywhere. Projects are being funded by philanthropies and tech companies through smaller programs in New Jersey and larger ones at the BBC, and there are also national newsroom transformation projects underway like the Poynter Local News Innovation Program. Google, the Knight Foundation and ONA also recently teamed up to issue newsroom innovation challenge grants.
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The Guardian
Attention, like snow, comes in two varieties; the fun, beautiful kind, and the "wrong" kind, the kind that stops trains and freezes democracy. Recently the seemingly unstoppable digital behemoths of Google and Facebook have been at least temporarily derailed by the wrong kind of attention.
First we had Facebook being unmasked as the world's largest repository for made-up stories and "fake news."
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Advertising Age
There's an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They're selective about it, though.
In 2016, for example, CPG and retail brands sought after consumer profile data about urban families. Compared to other types of advertisers, more automotive, telco, retail and finance advertisers bought audience data showing what brands people own or are interested in.
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BuzzFeed
More than 60 websites publishing fake news are earning revenue from advertising networks and most of them are working with major networks such as Revcontent, Google AdSense and Content.ad, according to a review by BuzzFeed News.
An additional analysis, conducted in partnership with a co-investigator on of the forthcoming project "A Field Guide to Fake News," found several cases where fake news sites that were kicked out of one network simply moved to another.
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Digiday
Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use blockchain to solve many of digital advertising's problems with fraud and transparency.
Last week, adtech company MetaX launched "adchain," a use of the blockchain ledger to essentially tag a piece of creative and then follow it on the internet to figure out whether it was seen, who saw it, where it actually ran, conversion rates and how budget was spent along the chain.
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Medium
In over 15 years of senior digital experience in North America's leading news organizations as well as many conversations and meetings with news executives around the world, I know that most traditional news organizations are run by well-intentioned people with the desire to adapt in a digital world. For as long as I've been in the industry, publishers have been too focused on what is ultimately the wrong question: Do we hold on to today's revenues or invest in tomorrow's?
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Recode
Jason Calacanis, the founder of Mahalo and Weblogs Inc., has a new idea for saving journalism, but it's actually an old idea: Email.
Over the past four years, Calacanis's latest company Inside has built out a roster of email newsletters, and they're doing well enough that the company plans to launch one a week this year, for a total of between 60 and 70 newsletters by the end of 2017.
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Adweek
Wall Street investors seem undecided about whether Snapchat is indeed the wave of the future or just a flash in the pan.
But one month after its IPO, the messaging app's execs are doggedly focused on broadening Snapchat's appeal to brands — notably direct response-minded companies.
"Snapchat has a perfect opportunity to become a direct response powerhouse, especially for location-based marketing to millennials," said David Deal, digital marketing consultant.
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The Drum
Some Facebook users were left confused at the start of the weekend when a mysterious rocket ship icon appeared under their news feeds. The company has now revealed that the button is part of a global test to surface content for users via an alternate news feed. The interplanetary icon is being rolled out to select iOS and Android users.
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