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 Who's up and who's down in Twitter's top 25 newspapers TheWrap Share    
At 3,062,437, The New York Times remains the only U.S. newspaper with more than a million followers. The Chicago Tribune, at 829,742, is number two, followed by The Wall Street Journal, The Washington Post and Los Angeles Times. More
Facebook test mines real-time conversations for ad targeting Ad Age Digital Share
The model is being tested by 1 percent of Facebook users worldwide — a focus group of 6 million. With real-time delivery, the mere mention of having a baby, running a marathon, buying a power drill or wearing high-heeled shoes is transformed into an opportunity to serve immediate ads. More Social networking is fastest growing content form paidContent.org Share
Figures from comScore say that as of the end of February, a full one-third (33 percent) of all smartphone users in the U.S. were using Android-powered smartphones, as smartphone penetration in the market is now approaching 30 percent of all mobile handsets. More  AdKeeper aims to keep advertisers by appealing to publishers paidContent.org Share
Having convinced a number of major marketers to give interactive ad clipping service AdKeeper a try before its full launch in August, the company’s founder Scott Kurnit is now working on securing deals with publishers to reserve a spot on their sites for his "keeper box." More Latinos wield $1 trillion in consumer spending power Food Product Design Share
Market research publisher Packaged Facts released its "Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition" report that reveals Latinos in the United States are a growing consumer segment with an estimated $1 trillion in spending power that will grow to $1.3 trillion by 2015. More
 Online shopping just got easier Fast Company Share
Google's just improved its Google Commerce Search powers, giving online retailers a richer interface to offer online consumers trying find the right goods. More Smartphone app lets Valpak put coupons on real-time street Promo Magazine Share
Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com website, rolling out its own branded mobile apps and integrating with online couponers such as eDeals.com. More
Radio's future is a lot brighter than it looks Media Life Magazine Share
These past few years have been hard for traditional radio, and the recession has only been part of it. There's a feeling among radio people that their medium no longer gets the respect it deserves as the great workhorse of media, especially among a very critical audience, media planners and buyers. More TV advertising is not dead yet Adweek Share
Researcher eMarketer now predicts that TV ad spending will account for over 39 percent of all major media spending by advertisers in 2015, fractionally higher than its share this year. More |
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