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With just two weeks left until NAA mediaXchange 2016, taking place April 17-20 at the Marriott Marquis in Washington, D.C., the time to register is now! The program features an impressive speaker lineup, with newly-added speakers including Blendle co-founder Alexander Klöpping; former White House Press Secretary Jay Carney; and Washington Post Digital News Director Greg Barber. You won't want to miss this timely and insightful event! Only NAA members are eligible to attend mediaXchange (contact NAA's membership services about becoming a member).
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By David Chavern, NAA President & CEO — Originally published on Digiday — One of the great — and completely misguided — tropes of the digital age is that "digital ad inventory is infinite." The thinking is that ad inventory in more traditional media is scarce, supporting ad values, while Internet ad inventory is "infinite," meaning the value of digital advertising would eventually approach zero. This idea is completely pervasive among media professionals — and also completely false.
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First in a three-part article series by Matt Lindsay, President of Mather Economics.
As the news media business goes digital, a fundamental question has arisen from the ubiquitous capturing of data enabled by digital distribution platforms: where and when do the costs of data capture outweigh the benefits? There are costs from capturing the data in the form of large websites and slower page load times, which have been found to alter customer behavior in ways that lower the revenue of the publisher.
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With growing emphasis on subscription revenue, it's increasingly important for newspapers to target and connect with those readers who will truly engage with their content and want to pay for premium access. Keywee, a 2016 NAA Accelerator Pitch Program winner, offers a software solution built to monetize the "drive-by" social media traffic. The tool utilizes advanced text-mining technology to determine the audience that will be most interested in, and most likely to act on, the content.
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Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and social media posts. The April 1st edition includes The Washington Post's win of the "Best Mobile App" award at Digiday Publishing Awards; CNHI honors journalists for watchdog, breaking news coverage; The New York Times launches a podcast team to create a new batch of wide-reaching shows; NAA announces mediaXchange 2016 speaker line-up and more.
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In her hilarious, not to say transcendent faux Super Bowl commercial for Newcastle Brown Ale, Anna Kendrick muses that she's not sure that she's really "beer commercial hot." But, she concludes, "I love a challenge." Clearly, David Chavern loves a challenge as well. Chavern is president and CEO of the Newspaper Association of America. In that role, he is the chief evangelist for an industry whose steep challenges in the digital age have been much chronicled and whose imminent demise has been predicted for years.
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As engagement with mobile digital media and mobile-optimized websites is on the rise, it is pivotal that the newspaper industry delivers on the interactive mobile experience desired by its audience. Brand X Mobile, a 2016 NAA Accelerator Pitch program winner, believes the newspaper industry has the strong reader engagement and the trusted, quality content needed to create successful mobile experiences and ad offerings.
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NAA announced the speaker lineup for its annual NAA mediaXchange conference, taking place April 17-20 at the Marriott Marquis in Washington, D.C. The influential group of speakers includes Sir Martin Sorrell, CEO of WPP plc, who will participate via live interactive video feed from London; Google executive Laurent Cordier; and Washington Post Executive Editor Marty Baron, who was recently portrayed in the Academy Award-winning film Spotlight for his work at The Boston Globe.
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Bloomberg Media
The future of profitable media companies won't be found in being everything to everyone: it will be in serving, informing and engaging as directly as possible with a distinct audience, says Bloomberg Media CEO Justin B. Smith.
"I believe the future of profitable media is going to be in far more targeted, niche, more contained segment-focused media plays. I'd say to all those people who are chasing scale: think hard about it because that game is a really, really tough game," he said.
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The Media Briefing
As publishers around the world continue to search for the right revenue model, new analysis from the U.S. reveals the extent to which digital subscriptions remain at the heart of many news media business strategies.
Of the 98 daily newspapers in the USA with a combined daily circulation (across print, digital and branded editions) of over 50,000 readers, 77 of them (79%) use some sort of digital subscription model.
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RJI
Many newspapers do commercial printing to bolster their bottom lines, but Kansas Publishing Ventures has printed books — more than 500 of them — and has not just added revenue but also built community pride.
The Hillsboro-based company includes three weekly newspapers — Hillsboro Free Press, Newton Now and The Clarion — in rural south central Kansas. It has printed books, primarily with historical themes, for 17 years.
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The Wall Street Journal
Comcast Corp.'s NBCUniversal agreed to make a $200 million strategic investment in the digital media company Vox Media in August. Now the partners are getting to the strategic part.
Starting this week, NBCU will run Vox's custom ad products on its digital properties, and both companies' sales teams will start selling packages to marketers that include these ads.
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The Wall Street Journal
Facebook is making further changes to the advertising policies for its Instant Articles product and will now enable publishers to place video ads into content they post on the platform.
The social network said it will also allow publishers to place one additional ad unit at the bottom of every Instant Article, which it estimated could increase ad impressions by more than 20%.
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Digiday
When Microsoft's Tay, the artificially intelligent bot, was taught to be a racist Holocaust-denier by the online masses, traditional publishers got a free lesson in what can go wrong with chatbots.
Chatbots have intrigued digital and old-school publishers, who recognize a growing audience on messaging apps. But with temptation comes a whole new set of complexities.
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CJR
At the recent annual data journalism conference in Denver, Colo., the job postings covered a large bulletin board. News organizations from the Atlanta Journal-Constitution to Vox were seeking reporters, editors, producers, designers, and developers.
The catch: Nearly every job asked for expertise in working with data.
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Knight Digital Media Center
Looking for more ways to get your local content in front of mobile users? On April 12, Facebook's Instant Articles program will open to all publishers. Meanwhile, a new service from Google can help you easily optimize your website for mobile.
Often, local new and community engagement projects lack the resources to pay developers for mobile website optimization — which means they may be missing a huge swath of potential readers.
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The New York Times
When severe weather passed through the Atlanta area in March, Brad Nitz, a meteorologist for a local television station, WSB-TV, fed viewers live video updates on the station's website, as he has done for years.
But then he did something new: He turned away from the television camera and addressed an iPhone that was streaming him live — on Facebook.
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Marketing Land
One of the more revealing discussions in comScore's "2016 U.S. Cross-Platform Future in Focus" is about social media. It illustrates how mobile social media access has become. It also vividly shows how dominant Facebook is.
Roughly 1 in 5 minutes (19 percent) of all digital media time is spent on social sites or in social media apps across the desktop and PC.
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