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April 13, 2011

NAA News

Public Policy

Combating leaks in intelligence authorization bills
In the aftermath of the 2010 WikiLeaks disclosures, both the House and Senate intelligence committees have passed legislation to combat leaks of classified information. The bills would require monitoring of electronic networks and components, and discourage leaks by revoking pension benefits of intelligence agency employees who share classified information without authorization. While the bills do not implicate journalists, they are evidence that Congress remains deeply concerned about unauthorized disclosures. NAA is actively working to ensure Congress does not enact overly broad provisions that would include reporters in response to WikiLeaks. MORE


Webinar looks at paid models on the Web, iPad and beyond
Dozens of newspapers have started to charge for Web and other digital products using Press+. In an April 20 webinar, hear the results and find out what is working best. Speakers will include Press+ co-founders Steven Brill and Gordon Crovitz plus Matthew Skibinski, affiliate relations director. They will detail how newspapers can offer not only paid websites, but also "all-digital access" subscriptions, including iPad app versions. Registration is free for NAA members.


Report details how social media can help to draw new subscribers
"Selling Subscriptions With a New Sense of Urgency," a new NAA report, provides insights into the measured success newspapers are having in using social media to secure new subscribers. Free for NAA members, the report includes interviews with circulation sales executives, their experiences working in the world of social media, the elements of a successful campaign and examples of newspapers that have adapted their own promotional sites to be effective sources for drawing new subscribers. MORE


Foundation program supports training for minority professionals
The NAA Foundation seeks applicants for Minority Fellowships. Designed to widen opportunities for ethnic minority professionals to enter or advance in the newspaper industry, the fellowship program helps participants attend training seminars sponsored by media organizations. Twelve fellowships are available for seminars taking place from July through December 2011. Applicants should either be in management positions or demonstrate managerial potential. Deadline to apply is May 24. MORE


Higher-income shoppers returning to Walmart
Reuters    Share    Share
on FacebookTwitterShare on LinkedinE-mail article
Walmart East, with 1,600 stores from Maine to Puerto Rico, is "seeing a lift" in results from stores in certain more affluent postal codes, said Rosalind Brewer, president of Walmart East. More

Consumer comfort climbs again
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumer confidence in the U.S. rose for a second consecutive week as an improving job market helped ease the burden of higher fuel costs. More

Mobile coupon-clipping startup gets snapped up
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Peekaboo Mobile, makers of an iPhone and Android app for finding nearby mobile coupons, has been acquired by local advertising provider nSphere for an undisclosed, seven-figure sum. More

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NYT site sees modest dip with paywall
Media Life    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In its analysis of The New York Times' first 12 days under the paywall, compared to the 12 days prior to its installation, Hitwise, the online audience analysis firm, reports that overall visits declined anywhere from 5 percent to 15 percent, depending on the day. More

Prediction: iPad to rule tablet market through 2015
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple Inc's. iPad tablet will continue to dominate the market for tablet computers, controlling more than three-fifths of the market next year, technology research firm Gartner Inc. predicts. More


Cost of Facebook ads jumps 40 percent this year
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook is using its marketing dominance to demand higher prices for ads, prompting a 40 percent jump in cost-per-click in the first quarter. More

Digital radio gains ad dollars
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This year, eMarketer estimates that U.S. advertisers will spend $800 million on Internet radio, an increase of 27.4 percent over 2010. By 2015, eMarketer predicts spending will double to $1.6 billion. More

Bing's new iPad app is a newspaper in disguise
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Microsoft's new Bing iPad app does more than search — it begins to remake the newspaper experience in digital form. More

Huffington steers away from freelancers; ramps up aggregation
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The result will be content from two different classes of contributors: full-time employees and unpaid bloggers, in addition to the content AOL regularly aggregates from other sources, such as traditional newspapers. More

Business Models

Dow Jones color project on track
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The company last year committed millions of dollars to beef up its color capacity at both owned and contracted sites. The upgrades, slated to be completed in time for the all-important fourth quarter, will give The Wall Street Journal up to 48 pages of color, double its current capacity. More

Five myths about the future of journalism
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As media organizations plot their future, it's worth discarding some misconceptions about what it will take to keep the press from becoming yesterday's news. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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