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As we enter the second month of social distancing due to COVID-19, many people will be getting cabin fever (if you haven’t already), especially kids. With schools closed and remote learning taking up only a fraction of the day, many parents are struggling to keep their kids occupied while they deal with new responsibilities of their own at work. We know it can be difficult with everyone under one roof 24/7, so we’ve rounded up some fun “news”-themed activities your kids — or you! — can do when things get dull.
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Join us on Wednesday, May 13 from 2:00-3:00 p.m. EDT for an Alliance member webinar with the recipients of the 2019 John P. Murray Award for Excellence in Audience Development — The Coloradoan, The Post and Courier and the Chicago Tribune — to hear their success stories and best practices for driving audience growth and engagement and growing digital subscriptions. In addition, they will share how they have approached audience development with respect to their coverage of the coronavirus. Member login required.
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Yesterday, Ken Harding of FTI Consulting joined the News Media Alliance Operational Working Group call to share what his team has learned about reducing print days and insights for organizations considering making these transitions. Alliance members can view the recording here. Member login required.
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Lobbying firm Mehlman Castagnetti Rosen & Thomas recently released an analysis of how the novel coronavirus pandemic will impact policy and politics in the coming months and years, “Politics & Policy in the Age of Pandemic.” The analysis looks at the country’s preparedness leading up to the COVID-19 pandemic, how the public health crisis could affect the 2020 election, and what the political landscape might look like in the months and years after the election.
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Last week, four national media organizations representing thousands of local newspapers and local broadcast media outlets — the News Media Alliance, National Association of Broadcasters (NAB), National Newspaper Association (NNA) and America’s Newspapers — jointly called on Congress to provide critical support to local news media in its next stimulus bill designed to provide relief to businesses impacted by the coronavirus pandemic. In its summary document, the organizations specifically call for Congress to ensure the ability of local media to seek relief under the Paycheck Protection Program and to fund federal advertising spending on local media.
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Measure the impact of your direct mail campaigns like never before. With an Identity Graph, match direct mail prospects with online activities to track conversions and measure online and offline engagements. Read full case study to see how this fitness retailer did it! Call 800.234.5973 to learn more.
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As the novel coronavirus has spread around the world, the one guaranteed source of information has been high-quality news — especially local news outlets. However, even as these news outlets have received renewed attention from readers, their staffs are grappling with how to continue delivering critical news with reduced revenue and resources. ... Journalists, newsroom staff and newspaper delivery personnel are putting themselves at risk every day to provide an essential service to their communities. ... While traffic to news sites is up amid the ongoing public health crisis, unfortunately, most publishers are not seeing an increase in revenue.
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The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers’ use to help raise awareness about the importance of practicing social distancing during the coronavirus/COVID-19 pandemic. In response to the coronavirus pandemic, the Ad Council — in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms — launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
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News publishers across the country and around the world are relentlessly following the facts to keep readers informed of the impact of the coronavirus on our daily lives. The Alliance is here to serve you in the best way we can, and we are working to provide accurate and real-time information; advocacy and representation with lawmakers; legal guidance and resources to navigate funding and regulations; and a portal to connect and exchange information among newspapers across the country.
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Editor & Publisher
As is the case with any successful business, it’s one for all and all for one. Yet based on my experience in both newspaper publishing and commercial printing, I’ve often questioned the fair distribution of expenses across these two divisions.
When too few or too many expenses are misallocated to commercial printing from the newspaper side, it can distort the profit lines of both areas and lead a company to make poor decisions based on inaccurate bottom-line reporting.
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Google
Local news is a vital resource for keeping people and communities connected in the best of times. Today, it plays an even greater function in reporting on local lockdowns or shelter at home orders, school and park closures, and data about how COVID-19 is affecting daily life. But that role is being challenged as the news industry deals with job cuts, furloughs and cutbacks as a result of the economic downturn prompted by COVID-19. The Google News Initiative wants to help by launching a Journalism Emergency Relief Fund to deliver urgent aid to thousands of small, medium and local news publishers globally.
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Ad Age
The last 20 years of programmatic evolution have had a profound impact on the way publishers and advertisers operate. It’s prompted an influx of new technology, partnerships and user data, but has also brought to light many challenges and questions. Much of this now relates to online identification. Given the rapidly changing landscape and rise of the so-called “cookiepocalypse,” many publishers are struggling to see how they will fit into this new world order.
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Adweek
Last month, the Interactive Advertising Bureau surveyed media buyers, planners and brands about how the coronavirus pandemic had affected ad spend. They painted a grim picture of the fallout, which was seconded by a followup IAB survey, this time with publishers giving their take on the industry. Their outlook is still bleak — though slightly less so than their buy-side counterparts.
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Digiday
Publishers’ branded content studios have had to figure out how to make more out of less.
From a 25-day period before March 11, when the World Health Organization declared the coronavirus to be a pandemic, to a 25-day period after, the number of active branded content campaigns fell by 37% and the volume of branded content took a hit of 43% across 140 publishers, according to Duncan Morris, COO of advertising research company DM Squared.
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Poynter
The urgency of growing a base of paid digital subscribers loomed as the business issue of the year for newspapers as 2020 began. And now, in mid-April, more than ever.
Paid print advertising was already fading fast. For the time being, with the pandemic having shut down much of the economy, it has fallen to near zero. The expense of paper, production and especially home delivery is crushing.
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Nieman Lab
Some parts of America seem to be having — early, tentative, potential — success flattening the curve of COVID-19 infections. But there’s one place where the curve has already gone flat: traffic to news sites. Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.
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Journalism.co.uk
Freelance journalists have a new, centralized resource of work opportunities, advice and moral support to help them through the uncertainty of the coronavirus crisis.
Laura Oliver, a freelance journalist, set up the slack group Support for Freelance Journalists together with Abigail Edge, John Crowley and Caroline Harrap, when it became apparent that the current trends of furloughed journalists and falling ad revenue spelled trouble for freelance journalism.
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