This message was sent to ##Email##
|
|
|
|
|
| |
Join us for an Alliance member-only webinar next Thursday, April 25 from 2:00 – 3:00 p.m. ET to learn how you can be leveraging top solutions for news media from our Grand Prize winners of the New(s) Ideas contest. On this webinar, the CEOs of both of our New(s) Ideas Grand Prize winners, Alex Lintott of Subatomic Digital and Jesse Moeinifar of Viafoura, will talk about their solutions, how news publishers can benefit and how to get started, as well as answer your questions. Click here to register. Member log-in required.
READ MORE
The News Media Alliance has published a new report for members, What's Next — Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue (member login required). The report contains the latest stats on how news publishers are working to drive subscriptions to their digital publications. The report includes insights from audience and engagement and digital subscriptions leaders at some of the largest news publishers in the country, including Gannett, McClatchy, Trib Total Media and Tribune Interactive.
READ MORE
On April 4, House Antitrust Chairman David Cicilline (D-RI) and Representative Doug Collins (R-GA), Ranking Member of the House Judiciary Committee, participated in a panel at The Washington Post’s #PostLive event, "Protecting Local News." The Congressmen spoke with Post writer Jonathan Capehart about the Journalism Competition and Preservation Act, which the pair introduced in the House on April 3. Watch the discussion between Capehart, Cicilline and Collins, and view other panels from the event.
READ MORE
 |
|
Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
|
|
On April 3, House Antitrust Chairman David Cicilline (D-RI) and Representative Doug Collins (R-GA), Ranking Member of the House Judiciary Committee, introduced the Journalism Competition and Preservation Act, to the buoyant applause of the News Media Alliance. The bill would provide a limited safe harbor for news publishers to collectively negotiate with Facebook and Google for better business arrangements.
READ MORE
The News Media Alliance has launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising and marketing strategies that really work. Case studies from fellow Alliance members such as Hearst, GateHouse Media and A.H. Belo Corporation, which are available by completing the short form, showcase these ideas and strategies and provide valuable insights and in-depth context on how they executed them successfully. Member login required.
READ MORE
Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
READ MORE
Poynter
Several local newsrooms have something new in common this week — a Pulitzer Prize.
This year, local newsrooms won in several categories: Public Service, Breaking News, Investigative Reporting, Commentary and yes, of course, Local Reporting. Local journalism scored as finalists in 11 other categories and received a special citation.
Those newsrooms have another thing in common: how they've managed to keep doing critical work in the midst of change.
READ MORE
Poynter
By now, the for-profit Seattle Times is pretty good at working with nonprofits in funding critical coverage.
From 2010 to 2018, the Times brought in $4 million from 21 foundations, corporations and nonprofits to cover education, traffic and homelessness.
On Thursday, it announced the launch of a new fund, and this time, the Times thinks both the community and individuals will step up and pay up.
READ MORE
INMA
In 2017, The New York Times launched its free subscription service for students. Its goal: give away free subscriptions to nytimes.com to 3 million students in the United States.
Mission accomplished. The Times recently reported it reached this goal and that it had plans to eventually extend this offer internationally.
To be clear, free in this case means the students aren't paying, but the program does receive financial contributions toward the subscriptions from donors.
READ MORE
Digital Content Next
We're living in the age of "banner blindness," where internet users are either subconsciously or consciously (read: grumpily) ignoring display ads.
This means that of the small number of readers that are seeing these ads, a truly dismal percentage — 0.05%, to be exact — are clicking on them. But this wasn't always the case. If you ask some old guard advertisers about the golden age of display ads, they might speak reverently about the pixelated 1994 banner ad (purchased by AT&T on HotWired.com) that inspired 44% of viewers to click on it.
READ MORE
AdAge
If you've read the headlines over the past year, it's hard to ignore that the consumer relationship to the digital advertising industry is strained. Data breaches, offensive content and bad targeting have eroded public trust in what we do and often reflect poorly on brands associated with these incidents.
Admittedly, there is plenty of clean-up to do regardless of what corner of the industry you are in.
READ MORE
Media Post
In 2018, News Corp and precision audience targeting platform NewsIQ commissioned a study from Nielsen Media Lab to uncover the power of news websites on consumer behavior and brand perception.
The survey found news sites drive a significantly higher increase in purchase intent and recommendation when compared to categories like sports, travel and entertainment. It also showed that news content increases positive brand perception and affinity.
READ MORE
Nieman Lab
If there's one thing you can count on in modern life, one truism that will never let you down, it is this: You want more Gs. That's true in the thousands-of-dollars sense, and it's definitely true in the better-mobile-networks sense.
And from a media perspective, better networks tend to produce, or at least emphasize, different types of content. The first iPhone allowed only 2G data.
READ MORE
Wired
Facebook is trying to redefine authoritativeness on the internet as part of its efforts to fight the spread of misinformation and abuse on its platforms.
Last Wednesday, the company rolled out a slew of announcements that aim to promote more trustworthy news sources, tamp down on Groups that spread misinformation, and give the public more insight into how Facebook crafts its content policies writ large.
READ MORE
Bloomberg
YouTube is changing the way it measures success on the world's biggest video site following a series of scandals. There's just one problem: The company is still deciding how this new approach works.
The Google division introduced two new internal metrics in the past two years for gauging how well videos are performing, according to people familiar with the company's plans. One tracks the total time people spend on YouTube, including comments they post and read (not just the clips they watch).
READ MORE
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
