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Apr. 18, 2012

NAA News

Videos, presentations and more available for NAA mediaXchange
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If you weren't able to attend NAA mediaXchange, or if you were there and just want to review a session or learn more about one you missed, visit our conference hub. There, you'll find session recaps, speaker presentations, photos and archived video presentations of "Innovation and Business Transformation," "Navigating the Changing News Ecosystem" and other general sessions. Keynote addresses by President Barack Obama at the AP Annual Luncheon and Gov. Mitt Romney at the NAA/ASNE Annual Luncheon also are archived. Review the Twitter comments using the hashtag #NAAmXc. Continue the conversation by discussing conference highlights and insights in the NAA LinkedIn groups. And mark your calendars for April 14, 2013, opening day for next year’s conference in Orlando.

Ad Council presents Silver Bell Award at NAA mediaXchange
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From supporting the nation's efforts in World War II to providing important consumer information on the foreclosure crisis, the Ad Council has partnered with newspapers in serving local communities for seven decades. Since the mid-1980s alone, newspapers have donated more than a half-billion dollars in support of Ad Council public service announcements. Peggy Conlon, Ad Council president and CEO, announced at NAA mediaXchange 2012 that The Sanford (N.C.) Herald is this year’s recipient of the Silver Bell Award, given to media outlets that have exemplified bold leadership and support for public service advertising. The Herald donated more than 90 placements for Ad Council PSAs last year. Print, digital and social media options are available for newspapers interested in partnering with the Ad Council on public service campaigns. MORE

NAA member rate offered for Content VIA Platforms
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Produced by the Software & Information Industry Association, the Content VIA Platforms conference focuses on how to distribute content across multiple platforms — Web, mobile, tablets, social media and aggregation channels. A special rate is available for NAA members to attend the event, which runs May 9-10 in San Francisco. Enter promo code VIANAA (for an individual registration) or VIACNAA (for the corporate registration package good for three executives). MORE


Moms will get the glory in P&G's campaign
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Procter & Gamble's biggest ever ad campaign, called "Thank You, Mom," focuses on thanking mothers of Olympians and would-be Olympians around the world. The campaign includes digital media, print and television ads and a mobile application. More

Economic outlook brightens as retail sales rise
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Americans bought more electronics, started home improvement projects and updated their wardrobes last month, inspired by warmer weather and a healthier job market. U.S. retail sales rose 0.8 percent in March, the Commerce Department said. More

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Macy's CEO sees stores borrowing ideas from online
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Imagine a kiosk inside a Macy's store that pulls up customer reviews and lets shoppers pay on the spot. This is just one of the ideas inspired by how consumers shop online that Macy's is either developing or planning to roll out in the coming year. More


Auto, drug, food ads to blame for magazines' low Q1
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Magazine ad pages fell 8.2 percent in the first quarter year-over-year, according to new figures from the Publishers Information Bureau. Food, drug and auto advertisers are to blame for magazines' lackluster start to the year. Whether the second quarter is going any better in those categories depends on the magazine. More

Pandora courts local advertisers by offering well-defined listeners
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pandora's pitch to advertisers is that its technology can cater to consumers with far greater precision than radio — it can pinpoint listeners by age and sex, ZIP code or even musical taste — and that as it grows, Pandora will effectively be the top station in many cities. More

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CBS 'green' marketing program to expand
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The CBS Corporation is expanding a marketing program that promotes environmental causes to include issues like healthier eating and education. EcoMedia donates a portion of money that is spent by marketers on ads in local and national CBS media outlets. EcoMedia works with more than 30 nonprofit organizations and associations to identify projects in local communities to receive donations. More


Study: Newspapers dominate local Web
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper sites made up 16 of the top 25 slots in The Media Audit's ranking of top local online media properties, but television sites are gaining strength taking three of the top five spots — including the top two sites overall. More

Pew: 72 percent of adults are local news enthusiasts
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media connectivity and the digitization of news have not squashed American fervor for local news, a Pew study says. Nearly three quarters of adults are consistently plugged into local news — so much so that 32 percent of survey participants say the loss of local outlets would majorly impact their lives. More

A big bet on social media pays off for city, paper
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Reno, Nev., is trying to recreate itself as a high-tech hub and local media players are helping the cause by doubling down on Twitter and Facebook in their efforts to draw more visitors and win big in the play for digital revenue. The strategy has already helped the Reno Gazette-Journal bring more readers to its breaking news coverage. More

Microsoft announces new cloud-based service for media companies
The Seattle Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Microsoft has announced Windows Azure Media Services, its new cloud-based set of services intended to help media companies create, manage and deliver digital content to consumers. More
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Google+ gets facelift
CNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The revamp adds a navigation bar and new ways to connect and hang out with the folks in your circles. A new Explore page tries to reveal interesting and trending content. A new profile page offers larger photos. More

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Community paper's older readers flock to digital
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While many publishers are trying to cater their online presence to a younger demographic, The Times Record in Brunswick, Maine, saw its number of digital subscribers increase with readers over the age of 50 when it implemented a paywall on its website — More

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McClatchy offers e-papers on Kobo
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Seeking to expand its digital distribution platform, McClatchy Co. is making all its daily newspapers available in digital format via Kobo. To promote the new offerings, Kobo customers can sign up for a two-week free trial of any of the newspapers. More

The newsonomics of small things
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The days when publishers could rely on two big revenue streams — advertising and circulation — are over, and they're not coming back. It's time to search for smaller golden eggs, writes news industry analyst Ken Doctor, author of "Newsonomics: Twelve New Trends That Will Shape the News You Get." More

Newspapers embrace the future
American Journalism Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Visits to 50 newspapers in 50 states find an evolving industry launching new initiatives in an effort to survive and thrive in the digital era. More

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