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Rebecca Frank via Medium
As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news, whether by directly blocking news sites or blocking terms related to large news events (such as the pandemic or the presidential election). The problem is enormous, as are the stakes. … If the news industry cannot be sustained, bad actors may rush to fill the void, sharing misinformation that can be dangerous, even deadly, especially in a health crisis.
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The New York Times
By David Chavern, President & CEO, News Media Alliance — Much of the news business is being hammered by the decline in advertising because of Covid-19, just when the public most needs reliable information. While digital audiences are way up, the rapid contraction in revenue has so far caused 33,000 news media employees to be furloughed, to be laid off or to suffer reduced pay. But in the midst of this crisis, something very good just happened for journalism: French antitrust authorities ordered Google to negotiate with publishers to pay for the news content shown in search results.
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Register now and plan to join us on Wednesday, May 13 from 2:00-3:00 p.m. EDT for an Alliance member webinar with the recipients of the 2019 John P. Murray Award for Excellence in Audience Development — The Coloradoan, The Post and Courier and the Chicago Tribune — to hear their success stories and best practices for driving audience growth and engagement and growing digital subscriptions. In addition, they will share how they have approached audience development with respect to their coverage of the coronavirus. Click here to register. Member login required.
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As part of our News Impact Project, we are compiling a list of local news stories from around the country on the COVID-19 health crisis that have made a positive impact on their local communities, through motivating changes that help make the community safer, allowing community members to engage on important issues, and providing community members with important information they need to know to keep themselves and their families safe and well.
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On Sunday, a bipartisan letter was sent from four influential U.S. Senators Maria Cantwell (D-WA), John Kennedy (R-LA), Amy Klobuchar (D-MN), and John Boozman (R-AR) to their Senate colleagues urging support for expanding U.S. Small Business Administration loan access to struggling local newspapers.
Under the original SBA loan program — the Paycheck Protection Program (PPP) that was part of the Coronavirus Aid, Relief and Economic Security (CARES) Act — newspapers with fewer than 1,000 employees were made eligible for forgivable SBA loans to help cover employee salaries, benefits, rent payments and other essential operating costs. While providing welcome relief to some media outlets, the restriction on newspapers that are part of other newspaper groups or non-news business unnecessarily penalizes thousands of local newspapers across the country that operate in hometowns across America.
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News publishers provide an essential public service by reporting the facts and keeping their communities informed during this time of uncertainty. Millions of people around the world get their information about the COVID-19 pandemic from trusted publishers, whose journalists risk their health and well-being for that mission every day. Though online traffic to news sites has spiked during the pandemic, far too many news publishers are still struggling. Thankfully, the recently enacted Coronavirus Aid, Relief and Economic Security (CARES) Act provides some relief for American businesses, including news publishers, during this challenging time. Here is a short summary of the important provisions of the CARES Act.
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As previously announced in Visa Business News, Visa recently implemented a new policy around subscription services that may impact newspaper publishers. The new policy, which went into effect on April 18, establishes new rules for consumer disclosure and acceptance of free trials and promotional offers for recurring subscriptions of physical goods and digital services.
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As we endure the second month of social distancing due to COVID-19, many people will be getting cabin fever (if you haven’t already), especially kids. With schools closed and remote learning taking up only a fraction of the day, many parents are struggling to keep their kids occupied while they deal with new responsibilities of their own at work. We know it can be difficult with everyone under one roof 24/7, so we’ve rounded up some fun “news”-themed activities your kids — or you! — can do when things get dull.
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The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers’ use to help raise awareness about the importance of practicing social distancing during the coronavirus/COVID-19 pandemic. In response to the coronavirus pandemic, the Ad Council — in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms — launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
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Democracy Fund
Over the past month, 30 states have made journalism an essential service in their disaster declarations, putting local news outlets on par with hospitals and grocery stores. It makes sense: local news is how we find out about stay at home orders and whether our nearby hospital has tests available. It lets us know which grocery stores are holding senior hours, which schools are delivering hot lunches, and how to get help with rent and mortgage payments.
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Inside Philanthropy
Philanthropy has stepped up heroically to provide journalism outlets with emergency support in the wake of the coronavirus crisis. But what happens after the current crisis subsides? Advocates, funders and nonprofits have begun to grapple with this question as the pandemic continues to weaken an already fragile journalism ecosystem.
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Reynolds Journalism Institute
The COVID-19 pandemic has newsroom managers facing an extraordinary moment in journalism — our entire profession forced to adjust on the fly to how it goes about its daily work.
Meeting that challenge here at the Columbia Missourian — with an entire newsroom staff working remotely, many in different states — requires clear, effective internal communication. Admittedly, we have a younger, less experienced team (all university students). The steps we have taken can apply to any size newsroom and are worth sharing.
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Digiday
Gannett has rolled out a product for its local newspapers to give readers an option to buy gift cards from local businesses.
Called Support Local, the product allows readers to browse businesses in a local market offering gift cards. The businesses are sorted in alphabetical order. Nearly 10,000 businesses across the U.S. have added themselves to Support Local since Gannett first launched the product last month, and it has drawn over 1 million pageviews.
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Google
During times of global crisis, people rely on quality journalism to stay informed and safe. And the ads that appear alongside news coverage help fund the journalists who write breaking news stories, and keep news sites and apps running.
Many news publishers around the world use Google Ad Manager to support their digital businesses with advertising.
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Ad Age
Just a few months ago, the 2020s loomed as a decade of significant transformation for the advertising industry. Less than two years after the European Union implemented the GDPR to address consumer concerns about access to personal data, the California Consumer Privacy Act went into effect on Jan. 1, leaving brands, ad tech vendors and publishers scrambling to figure out what they need to do to comply.
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MediaPost
March, the first month to begin feeling the effects of the COVID-19 pandemic on the advertising economy, saw the U.S. ad marketplace decline 10.8% from March 2019, according to results of the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.
The decline was less severe among the biggest ad categories, as the top 10 fell 9.6% from March 2019, while categories 11+ fell 14.1%.
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Columbia Journalism Review
In recent years a handful of giant digital platforms, including Google, Amazon, and Facebook, have grown in dominance. Each one has a market value of half a trillion dollars or more, and almost total control over some of the key levers in the digital economy: Search, online advertising, retail sales, and social networking. That has had a ripple effect on a number of industries, including the media business, where the lion’s share of ad revenue has been siphoned away by Google and Facebook.
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TechCrunch
Facebook announced the launch of Messenger Kids in more than 70 new countries and new features that will gradually roll out in different markets. As schools around the world remain closed because of the COVID-19 pandemic, the new features are designed to let kids increase their contacts on the app under parental supervision.
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