This message was sent to ##Email##
|
|
|
|
|
| |
Part of Our How-To Series for News Publishers — When I joined Twitter in 2009, the platform had begun to take off, but it wasn't quite essential to a journalist's work yet. In the nine years since, the platform has grown exponentially, and now it is considered almost a requirement that writers and journalists have Twitter accounts and that they actively participate in conversations happening on the platform. But as simple as Twitter may seem, it's not entirely intuitive how journalists should use it.
READ MORE
On Saturday, the News Literacy Project kicked off the first NewsLitCamp in Washington, D.C. at the Newseum. This full-day, interactive program focused on connecting teachers with journalists and NewseumEd staff to provide them with better tools to help students sort fact from fiction. The program was free to teachers. The News Literacy Project's classroom program brought journalists into the classroom to talk about how news is reported. Damaso Reyes, Director of Partnerships at NLP, says students as well as teachers enjoyed that process, and NewsLitCamp sprung from a desire to reach a larger audience of educators. The first camp featured several staff from The Washington Post.
READ MORE
As Mother's Day approaches, run the News Media Alliance and Ad Council Caregiver Assistance ads! Over 40 million American adults now care for aging parents — an unpaid, 24/7 job that can take a personal toll. These helpers need our support to provide the best care possible. The Caregiver Assistance Roadblock spotlights AARP resources to help aging parents and caregivers alike. The ads are available in full-page and ¼-page for print (PDF and EPS formats) as well as strip, and digital banners. A Spanish-language version of the campaign is available and drives Hispanic caregivers to visit AARP's Spanish Caregiving Resource Center. Member log-in required.
READ MORE
 |
|
Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
|
|
The News Media Alliance announced the recipients of its third annual Rising Star awards. The program provides an opportunity to showcase the talent and knowledge that young professionals bring to news media companies. This year, we honor reporters, marketers, software developers and more. These Rising Stars provide an optimistic look for the future of news media.
READ MORE
While it may seem careless to throw away your daily newspaper, worry not: newspapers were not designed as a permanent medium. In nature, the sheets break down in six weeks. This makes them easy to recycle (which you should already be doing) and easy to reuse in environmentally-friendly ways. In celebration of Earth Day, which was on Sunday, April 22, use these five tricks to get new life out of your old newspapers.
READ MORE
|
|
|
|
|
| |
Written by Kurt Wimmer, Partner, Covington & Burling LLP and Danielle Coffey, VP, Public Policy, News Media Alliance — A new European privacy law will go into effect on May 25, 2018. The General Data Protection Regulation, or GDPR, is the most significant overhaul of EU privacy law in more than twenty years. Because of its aggressive new approach, many American publishers are wondering whether the GDPR will apply to them, especially in light of new demands by Google for publishers to collect "consents" from EU users on Google's behalf.
READ MORE
Congratulations to the first winner of our monthly New(s) Ideas program, Wochit (pronounced "watch it"). We received several impressive entries in our first month, but Wochit stood out for its visually interesting, engaging demo and presentation of its video creation tool. Wochit is already in use by over 600 publishers and brands — including news media organizations such as USA TODAY, Time Inc. and CBS News — producing more than 35,000 videos per month on the platform. We caught up with Wochit Senior VP Sales–Americas Jay Chicoy to learn more about the company and how news media can take advantage of its video platform product.
READ MORE
 |
|
AdPortal Tributes automates creating a monthly or quarterly special section in print for obituaries. The best news is that families are not only willing to pay extra, the sections are in so much demand that newspapers have to print overruns to keep up with requests. Tributes integrates with Legacy.com to reverse publish recent obituaries to a print special section.
|
|
Given Facebook's sizable power in driving traffic to news sites, its early 2018 announcement that it was changing how stories are surfaced in the News Feed was a source of concern for many publishers. Following the rollout of these changes, the tracking software NewsWhip used its proprietary technology to quantify the impact of the algorithm changes, which it published in a report in late March 2018.
READ MORE
INMA
It was a tale of two Times when digital leaders of London's and New York's flagship newspapers claimed the dais together at the INMA Media Subscriptions Summit in London to discuss similarities and differences in how they approach building a revenue brand.
Charlotte Gordon, vice president for international consumer marketing at The New York Times, shared an approach that was all about seizing every opportunity to become more relatable and emotionally connected to millions of new younger readers.
READ MORE
Business Insider
The digital content subscription wave shows little sign of slowing.
Bloomberg is the latest big name publisher planning to test the paywall waters. The business news giant is finalizing plans to roll out a paid subscription offering for its Bloomberg.com property, according to people familiar with the matter. The paywall is set to roll out in May, according to the people, though the launch date could change.
READ MORE
Digiday
Google rolled out its subscription tool, Subscribe with Google, on April 24, and it picked newspaper chain McClatchy as its first launch partner, using the opportunity to show its support of local news outlets. The tool will let people subscribe to online publications in a two-click process and highlights in search results content from the publications that people subscribe to.
READ MORE
AdAge
Facebook will show pre-roll ads — commercials ahead of videos — in more places on the social network.
On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about "best practices and updates on video and monetization." One of the ways for media companies to make money on Facebook is by showing ads in their videos and splitting the revenue.
READ MORE
Adweek
It was Benjamin Franklin who sparked the debate between freedom and security. Back then, it was a robust conversation among our Founding Fathers as they contemplated the laws and direction of this new land.
Today, it's an even more appropriate discussion as we consider placing surveillance on every street corner in order to keep our citizens safer. After all this time, Franklin's question remains: What level of freedom are we willing to forego in exchange for safety?
READ MORE
AdAge
Experiential marketing is the current flavor of the month, especially as broadcast spending dips and digital becomes increasingly fraught. But it's time clients and agencies took a hard look at whether spending millions of dollars on a one-time event is the best use of their investment.
The blink-and-you'll-miss-it event is all well and good, but it's hardly scalable.
READ MORE
Nieman Lab
More meaningful interactions! More love for local news! These were supposed to be some of the positive changes associated with the algorithm change Facebook announced early this year. But so far the local news love is lacking: Pete Brown, senior research fellow at the Tow Center for Digital Journalism, crunched the numbers and found that "11 out of 13 regional metros averaged fewer interactions per post in the nine weeks following the pro-local algorithm change than in the two years before."
READ MORE
Digiday
Nearly six months after Google began testing AMP stories with a small group of publishers, some publishers see its take on the visual content format first popularized by Snapchat and Instagram as off to a slow start.
AMP stories' development began with eight publisher partners, including Meredith, Vox Media and The Washington Post, and then opened up to all AMP developers in preview two months ago.
READ MORE
Digiday
Facebook's algorithm change earlier this year highlighted that the audiences that publishers and influencers cultivated in these walled-garden platforms are not their own. But increasingly, publishers and influencers are using Instagram Stories to convert those audiences into ones they do own.
On May 16, twin YouTube stars Brooklyn and Bailey McKnight will release their own line of mascara called Lash Next Door.
READ MORE
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
