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Newspaper Digital Audience Springs Forward to 176 Million
The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10 percent increase from the 161 million unique visitors measured by comScore in March 2014.
How Calkins Media Improved Its Local News Distribution with Video
Calkins Media has transformed how it distributes local news since three of its daily newspapers began delivering content through Amazon Fire TV and Roku.
How The New York Times T Brand Studio Is Evolving
NAA turned to T Brand Studio, a unit in the advertising department of The New York Times, for insights into native advertising. The custom content studio creates native ads that appear in The Times.
Five Answers with Jim Brady, Billy Penn
Journalists have followed the adventures of Billy Penn, a mobile-first platform based in Philadelphia, since its launch in the fall. NAA caught up with Jim Brady, CEO and founder of Billy Penn, to learn more about the project's focus on mobile and millennials.
Second Street
Media companies are finding personality and trivia quizzes are a unique solution to engage their audience, while meeting advertisers needs. For example a “How Cupid Are You?” quiz resulted in increased social following and customers for the six sponsors.
NAA Roundup: Gannett Announces Tegna As Name of Broadcasting and Digital Company
Gannett Co. Inc. is calling its new broadcasting and digital company Tegna. Tegna includes letters from the name Gannett. It will trade on the New York Stock Exchange under the ticker symbol TGNA.
AAM Newspaper Publishers Have Decisions to Make Before AAM April 30 Filing Deadline
The decision by the Alliance for Audited Media (AAM) Board of Directors to adopt a three-pronged approach to reporting U.S. newspaper circulation, readership and digital audience data affects all AAM and Certified Audit of Circulations (CAC) newspapers.
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Google to Launch $150 Million Partnership With Publishers
Capital New York
In a move meant to blunt escalating European Union action against Google's marketplace dominance, Google will announce a $150 million partnership, to be spent over three years, in support of something called the Digital News Initiative, I've learned through several confidential sources.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.
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Journalists Facing Biggest Threats in Recent Times, Advocacy Group Says
The New York Times
The ascendance of militant extremists and criminal gangs who abduct and kill reporters, combined with rising government repression in the cause of counterterrorism, has created the biggest threat to journalism in recent times, a press advocacy group said in an annual report.
The report, "Attacks on the Press," by the Committee to Protect Journalists, said the menace was especially acute for freelancers, or independent journalists.
Why the PR industry is Sucking Up Pulitzer Winners
The Washington Post
The number of news reporters in the Washington, D.C., area nearly doubled over the last decade, from 1,450 to 2,760. In Los Angeles it grew by 20 percent. In New York City, it basically stayed flat. Outside of those cities, in that same timeframe, one out of every four reporting jobs vanished — 12,000 jobs in total, according to the Labor Department.
Apple Watch Creates Wrist-y Business for Publishers, Advertisers
Advertising Age
The Apple Watch is officially out, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.
(Does that make it a wrist race?)
Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch. They all offer a version of the same thing — news stories at a glance — even though they're positioning themselves differently.
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The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info
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Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?
Street Fight
The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It's human nature to be hopeful about what's new, especially if the emerging numbers on recent performance look promising, and programmatics do — but when you examine the details of Borrell's survey of 102 ad managers, Borrell bullish projections do indeed look more realistic than wishful.
Debunking Viewability's Big Myths
Digidal
Viewability, the industry's latest bugbear, is a complex topic that's changing the way publishers measure and price their inventory. So understandably, it has created its share of controversies and misconceptions. Viewability, on face the face of it, is a no-brainer: An ad, no matter how attention-grabbing, can't be effective unless someone sees it.
Facebook's Growth Slows Slightly, but Mobile Shift Intensifies
The New York Times
Facebook is now so thoroughly a mobile service that its original website may soon become a footnote in the company's financial statements.
The world's largest social network reported that almost three-quarters of its advertising revenue and most of its 1.44 billion users came from cellphones and other mobile devices in the first quarter of the year.
Will Gawker Employees' Decision to Organize Make Unions Cool Again?
Fast Company
For a while now, I've been sensing a surge of support for the idea of unions, even as the national media, elected officials, and even many workers have conducted a decades-long death watch of the labor movement. While traditional unions have, indeed, been declining in membership, the media has largely missed the rise of alternative labor structures and a newfound interest in unions among millennials.
Bloomberg's New Publishing Platform Is 'Like Tinder for Video'
Adweek
Bloomberg Media made a case to advertisers that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like smartphone-toting, swipe-happy millennials now — even business news aficionados.
"It's like Tinder for video," said Bloomberg Digital chief digital officer and editor Joshua Topolsky.
Missed last week's issue? See which articles your colleagues read most.
WSJ Now Has a 40-Person Video Team Cranking Out 40 Videos a Day
Digiday
The Wall Street Journal is zealous about protecting its paywall, and with good reason — circulation revenue contributes nearly half of its total revenue, fueled by more than 900,000 digital subscribers. But with video, the Journal takes a broader view.
Advertiser demand for digital video is still strong, so publishers like the Journal (estimated to charge CPMs in the range of $50 to $75) are incentivized to get as many views as possible.
Apple Watch Highlights Need for Shorter News as Screen Sizes Shrink
The Guardian
What will you be putting on your Apple Watch? I am assuming some of you must have them by now while the rest of us wait for the price to drop below the level of our apathy and for the teething problems with version one to be ironed out. On the welcome screen for Apple Watch Apps, the first three suggestions are Twitter, the New York Times and Nike+ Running, suggesting the average Apple Watch purchaser is a fit opinion former.
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Insights for Advertising+Digital Sales Professionals, including Sales & Management Skills. NEW CONTENT DAILY!
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NAA Updates
For more information about NAA, please contact Catherine Payne.
Colby Horton, Vice President of Publishing, 469.420.2601
Dennis Hall, Executive Editor, 469.420.2656
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