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The COVID-19 pandemic has shown that when we face our largest challenges, one of our greatest needs is access to reliable news and information. Representatives and Senators on both sides of the aisle on Capitol Hill have expressed support for the public service role that is being played by local newspapers and broadcasters in their districts and states. Last week, Members of Congress sent two separate letters that encouraged the Trump Administration to direct existing government advertising campaigns to local newspapers and broadcasters.
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Register now and plan to join us two weeks from today, on Wednesday, May 13 from 2:00-3:00 p.m. EDT, for an Alliance member webinar with the recipients of the 2019 John P. Murray Award for Excellence in Audience Development — The Coloradoan, The Post and Courier and the Chicago Tribune — to hear their success stories and best practices for driving audience growth and engagement and growing digital subscriptions. In addition, they will share how they have approached audience development with respect to their coverage of the coronavirus. Click here to register. Member login required.
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As part of our News Impact Project, we are compiling a list of local news stories from around the country on the COVID-19 health crisis that have made a positive impact on their local communities, through motivating changes that help make the community safer, allowing community members to engage on important issues, and providing community members with important information they need to know to keep themselves and their families safe and well.
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Rebecca Frank via Medium
As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news, whether by directly blocking news sites or blocking terms related to large news events (such as the pandemic or the presidential election). The problem is enormous, as are the stakes. … If the news industry cannot be sustained, bad actors may rush to fill the void, sharing misinformation that can be dangerous, even deadly, especially in a health crisis.
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The New York Times
By David Chavern, President & CEO, News Media Alliance — Much of the news business is being hammered by the decline in advertising because of Covid-19, just when the public most needs reliable information. While digital audiences are way up, the rapid contraction in revenue has so far caused 33,000 news media employees to be furloughed, to be laid off or to suffer reduced pay. But in the midst of this crisis, something very good just happened for journalism: French antitrust authorities ordered Google to negotiate with publishers to pay for the news content shown in search results.
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Measure the impact of your direct mail campaigns like never before. With an Identity Graph, match direct mail prospects with online activities to track conversions and measure online and offline engagements. Read full case study to see how this fitness retailer did it! Call 800.234.5973 to learn more.
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Last week, a bipartisan letter was sent from four influential U.S. Senators Maria Cantwell (D-WA), John Kennedy (R-LA), Amy Klobuchar (D-MN), and John Boozman (R-AR) to their Senate colleagues urging support for expanding U.S. Small Business Administration loan access to struggling local newspapers.
Under the original SBA loan program — the Paycheck Protection Program (PPP) that was part of the Coronavirus Aid, Relief and Economic Security (CARES) Act — newspapers with fewer than 1,000 employees were made eligible for forgivable SBA loans to help cover employee salaries, benefits, rent payments and other essential operating costs. While providing welcome relief to some media outlets, the restriction on newspapers that are part of other newspaper groups or non-news business unnecessarily penalizes thousands of local newspapers across the country that operate in hometowns across America.
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News publishers provide an essential public service by reporting the facts and keeping their communities informed during this time of uncertainty. Millions of people around the world get their information about the COVID-19 pandemic from trusted publishers, whose journalists risk their health and well-being for that mission every day. Though online traffic to news sites has spiked during the pandemic, far too many news publishers are still struggling. Thankfully, the recently enacted Coronavirus Aid, Relief and Economic Security (CARES) Act provides some relief for American businesses, including news publishers, during this challenging time. Here is a short summary of the important provisions of the CARES Act.
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The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers’ use to help raise awareness about the importance of practicing social distancing during the coronavirus/COVID-19 pandemic. In response to the coronavirus pandemic, the Ad Council — in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms — launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
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American Press Institute
In response to the enormous impact of the pandemic on news organizations and communities around the world, API created a special dashboard in our analytics tool Metrics for News to help newsrooms assess the impact of their COVID-19 coverage. Today we’re excited to announce 20 news organizations will receive free access to that data to assist in their coronavirus coverage strategies.
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Ad Age
For some publishers, social media is the cornerstone of any good strategy. For others, programmatic is the No. 1 focus in 2020. The best strategy to keep a digital publication growing all depends on who you ask.
To build a picture of the most effective digital strategies, Marfeel invited publishers from around the world to participate in the Big Publisher Survey of 2020. The survey drew 129 publishing executives representing publications of all sizes, with some reaching up to 100 million monthly readers.
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Forbes
As many local newspapers are scaling back or no longer publishing, some hyperlocal news and digital companies are making a profit. One of the more successful has been Patch. Patch was founded in 2007 and two years later AOL acquired the company. Under AOL, the company underwent financial difficulties, losing a reported $200 million to $300 million. In 2014, after AOL laid off one-third of Patch’s employees, Hale Global, a private investment company, acquired a majority ownership.
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MediaPost
A federal bailout program to help companies avoid job cuts during the coronavirus pandemic is in the early stages, with mixed results for publishers so far.
Many local newspapers are ineligible for programs aimed at small businesses because they're owned by big corporations, but there are reports of publishers that have qualified for assistance.
Digital publisher Axios, as one example, announced it was approved for the Paycheck Protection Program from the U.S. Small Business Administration.
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Join thousands of publications that earn additional revenue from MediaBids’ response-based, print campaigns. We’ll provide you with your choice of attractive, custom-sized ads from well-known, national advertisers. Get paid for each qualifying phone call, lead or sale your ads generate. Create your free account today. Select ads. Run them. Get paid. Contact Jim Jinks, VP, Business Development at jjinks@mediabids.com or call 800-545-1135.
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We Are HarperCollins
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Headquartered in New York, HarperCollins has publishing operations in 18 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize.
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MediaPost
Publishers will learn more about the condition of the digital advertising market as heavyweights like Google, Facebook and Amazon report their quarterly earnings this week.
They are among the top 10 companies that capture 76% of the digital ad market, according to the Internet Advertising Bureau, and are the first to experience sudden changes in media spending.
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Adweek
Covid-19 has cut off many paths of traditional advertising, leaving brands unsure about how to reframe marketing. This is the second time I’ve encountered a Covid-19-like moment. Fortunately, the first was a drill, a brief from a client years ago: What should we do in a world without paid advertising? What should we do in a world gone dark?
Experiential doesn’t work if you can’t have crowds. Out of home doesn’t work if you’re staying inside.
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Digiday
With no live sports on television and athletes sheltering in their homes, sports publishers are hoping that teamwork will help them keep their advertisers’ attention.
Over the past six weeks, a number of sports publishers, including CBS Sports, USA Today Sports and Minute Media, have either pitched or discussed pitching advertisers different ad programs that combine either those publishers’ audiences, media, production capabilities and content, sources said.
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The Verge
YouTube will begin adding informational panels containing information from its network of fact-checkers to videos in the United States, the company said. The panels, which were introduced last year in Brazil and India, appear on searches for topics where fact-checkers have published relevant articles on the subject. The move comes at a time when platforms have seen a surge in misinformation related to COVID-19 and its origin, possible cures, and other subjects.
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Nieman Lab
Going by Stitcher’s pandemic timeline, it’s now Week 9, or eight weeks into life under widespread lockdown. Last night’s coronavirus update from Podtrac saw the first unambiguously positive note in a while: The week of April 20–26 saw growth in overall download numbers (up 4 percent) and audience numbers (up 2 percent) for the first time since the week of March 2–8.
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Nieman Lab
Remember the video posted by Twitter user @NickCiarelli, whose bio said he was an intern with Mike Bloomberg’s short-lived, deep-pocketed presidential campaign, and was viewed more than 5 million times?
Some journalists familiar with previous Bloomberg campaigns thought the corny choreography and half-hearted execution added to the authenticity. But the video was, as Ciarelli soon revealed, a fake.
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