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May. 2, 2012

NAA News


ABC report reveals gains in daily and Sunday circulation
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Daily circulation for some 618 newspapers crept up during the six months ending March 31, fueled primarily by increases in digital circulation, according to the Audit Bureau of Circulations' semiannual report. Circulation for the 532 newspapers reporting comparable Sunday data increased 5 percent. "We're particularly gratified to note that newspapers' embrace of digital platforms as well as smart and efficient circulation strategies for print products are reflected in the numbers, which clearly demonstrate positive trends in total circulation growth for publishers," NAA President and CEO Caroline H. Little said. More

Newspaper sites see increases in first quarter
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Newspapers improved upon their website traffic in the first quarter of 2012 with a 4.4 percent increase year-over-year in adult unique visitors (113 million) and a 10 percent increase in adult average daily visitors (25 million). Further, newspapers achieved a more than 7 percent increase in unique visitors ages 21 to 34, with average daily visits by this age group up 17 percent and total visits rising by 15 percent, an analysis performed by NAA with data provided by comScore shows. More

Public Policy

Senate bill improves Postal Service's finances
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The U.S. Senate approved a bill (S. 1789) on April 25 that would shore up the U.S. Postal Service's finances. The legislation, passed with a 62-37 vote, would improve the agency's balance sheet by returning pension overpayments, spreading out a requirement to pre-fund retiree health-care benefits, and restructuring workers' compensation rules. The bill would implement cost savings down the road by enabling the USPS to close post offices and processing facilities. In addition, the bill would allow for elimination of Saturday delivery — but only if that is deemed necessary by the General Accountability Office at least two years after the enactment date. During the Senate debate, NAA successfully lobbied against amendments that would have accelerated rates on newspapers and other periodicals as a substitute for cost-saving measures. Attention now turns to the House of Representatives, where an alternative bill (H.R. 2309) awaits action.


NAA's May webinars address revenue, sales, multiplatform research
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Upcoming webinars from NAA — all free for members — include: "Monetization Through Microsurveys: Google's New Online Revenue Solution for Publishers," May 7; "NAA Multiplatform Study," a look at new research on readership across local daily newspaper print and digital channels, May 15; and "Using Local Media Spending Insights to Develop Sales Strategies," May 16. Registration is open for all three sessions. More

Celebrate World Press Freedom Day on May 3
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An annual observance, World Press Freedom Day is organized by WAN-IFRA, of which NAA is a member. A toolkit is available from WAN-IFRA to assist newspapers in raising awareness about the importance of maintaining a free, independent press around the world. The toolkit includes editorials, advertisements, photographs, cartoons and infographics. More


Online auto ad spend to rise 39 percent in 2012
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Online media buys for the auto industry in 2012 are expected to rise 39 percent to $11.9 billion, driving an overall 13.8 percent increase for the category, according to a new forecast from Borrell Associates. More

Target ramps up marketing with mobile ad campaign
Mobile Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Target's new mobile advertising campaign promotes its pharmacy initiatives and lets consumers learn more about them. The company is running the mobile ads within Pandora's iPhone application. In addition to the mobile banner ads, Target is also running a mobile video. More

Punch Media wants to redefine tablet advertising
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There have been a few stabs at iPad-native publications, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a collection of apps-within-app, wherein each one — represented as an item on the Punch bookshelf — opens into an interactive editorial feature. More

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ABC/Yahoo partnership succeeds
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Last October, ABC News and Yahoo announced their content partnership, marrying ABC News' editorial clout with Yahoo's expansive network in the hope of creating an "unrivaled ability to reach across the Web." If comScore numbers are any indicator, they've done just that. Maybe. More

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In search of apps for TV
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Why can't television be more like a tablet? The technology industry is trying to address that question for the millions of customers ready to embrace the next generation of viewing options. In the process it could transform TV into a series of apps. More


The future of the $200 tablet
Computerworld    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Spending $150 to $200 on a tablet won't get you much these days. However, budget-conscious buyers are about to get a lot more bang for their buck. More

Inside AP's social media strategy
Digiday    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Broadly speaking, The Associated Press uses social media in two ways: gathering and disseminating information. The AP approaches each social network differently; what it does on Facebook is different than what it does on Twitter. More

NYT's R&D launches first commercial product
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times R&D Ventures group's efforts to commercialize its own ideas and create new revenue streams for the company in the process has led to its first product: Ricochet, a product that helps brands drive consumers to relevant articles accompanied by related ads. More
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The newsonomics of 99-cent media
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The confusing digital world has led news companies to sell the same goods at different price points across different platforms. Is there a magic number? More

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Worldcrunch wants to be Rosetta Stone for news
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Paris-based startup already has deals with lots of international newspapers to translate their stories into English. Now they're starting to find those translations a home. More

Big tablet sales push video, app downloads
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Worldwide global tablet sales will reach 232 million units in 2016, up from 64 million units in 2011, per a new report. Consumers bought about 52 million tablets in 2011 across the United States and Western Europe, and the market continues on track to exceed 153 million units in 2013. More

Business Models

Star Tribune carves a path back through growing audience
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Publisher Michael Klingensmith wants to push the paper into new territory by meeting people where they are (or where they read) and by co-mingling the value of print and digital products. "We're trying to transform the nature of the subscriber relationship," he said. "You no longer subscribe to the paper or an app. You subscribe to the Star Tribune brand." More

Suburban newspapers blanket region
The Columbus Dispatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twenty-five communities across central Ohio will receive new weekly newspapers that incorporate the most-popular elements of the weeklies previously produced by ThisWeek Community Newspapers and Suburban News Publications. More

Community site in Dallas celebrates five years
neighborsgo via The Dallas Morning News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Since its launch date on Feb. 23, 2007, more than 43,000 people have joined, the community news site of The Dallas Morning News. Contributors have provided more than 81,000 stories, 48,000 photos and 15,000 blog posts. More
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