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Part of Our How-To Series for News Publishers — Last week we discussed how journalists can use Twitter to engage with readers and share their stories. But, individuals aren't the only ones who need to be on social media. News organizations, too, need to master social media to keep up with their audience and remain a part of readers' lives. According to Pew Research Center, approximately 67 percent of American adults get at least some of their news from social media, while 74 percent of Twitter users report using the platform to get news updates. So, if you want your news to be what people are looking at, you need to find them where they are. Yes, that means tweeting.
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The News Media Alliance has elected Terry Kroeger, President and CEO of BH Media Group, a subsidiary of Berkshire Hathaway, as its Chairman of the Board of Directors. Kroeger, who previously served as Vice Chairman, succeeds Michael Klingensmith, Publisher and CEO of Star Tribune. Klingensmith will serve as Past Chair. As the news media industry continues to evolve, Kroeger and the Board of Directors will vigorously advocate on behalf of the industry while expanding existing strategies and introducing new initiatives to maximize the value of Alliance membership.
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The News Media Alliance and other news publisher associations united to ask Google to clarify its terms regarding compliance with the European Union's new General Data Protection Regulation (GDPR). Alliance CEO David Chavern joins Digital Content Next CEO Jason Kint, European Publishers Council Executive Director Angela Mills Wade, and News Media Association CEO David Newell in petitioning Google CEO Sundar Pichai for further information about their plans for GDPR compliance and how they expect news organizations on their platform to work within the new regulations.
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"Felonious Florida," the highly anticipated podcast produced by the South Florida Sun Sentinel and presented by Wondery, premiered at No. 1 for its first week on the Apple Podcast chart nationwide. The series, which explores the dark side of the Sunshine State, has already received nearly half a million listens. Fans are calling the series "riveting." Veteran Sun Sentinel reporters Lisa Arthur and Juan Ortega take listeners inside two of South Florida's most horrific crimes: the notorious Casey's Nickelodeon Murders and the Boca Raton kidnapping of a mother and daughter that has haunted police for years.
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As Mother's Day approaches, run the News Media Alliance and Ad Council Caregiver Assistance ads! Over 40 million American adults now care for aging parents — an unpaid, 24/7 job that can take a personal toll. These helpers need our support to provide the best care possible. The Caregiver Assistance Roadblock spotlights AARP resources to help aging parents and caregivers alike. The ads are available in full-page and ¼-page for print (PDF and EPS formats) as well as strip, and digital banners. A Spanish-language version of the campaign is available and drives Hispanic caregivers to visit AARP's Spanish Caregiving Resource Center. Member log-in required.
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Part of Our How-To Series for News Publishers — When I joined Twitter in 2009, the platform had begun to take off, but it wasn't quite essential to a journalist's work yet. In the nine years since, the platform has grown exponentially, and now it is considered almost a requirement that writers and journalists have Twitter accounts and that they actively participate in conversations happening on the platform. But as simple as Twitter may seem, it's not entirely intuitive how journalists should use it.
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Last Saturday, the News Literacy Project kicked off the first NewsLitCamp in Washington, D.C. at the Newseum. This full-day, interactive program focused on connecting teachers with journalists and NewseumEd staff to provide them with better tools to help students sort fact from fiction. The program was free to teachers. The News Literacy Project's classroom program brought journalists into the classroom to talk about how news is reported. Damaso Reyes, Director of Partnerships at NLP, says students as well as teachers enjoyed that process, and NewsLitCamp sprung from a desire to reach a larger audience of educators. The first camp featured several staff from The Washington Post.
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Self-serve advertising sector is showing increases of 15% to 20% in multiple newspapers. “With consumer purchasing moving online, self-serve is increasingly an end user preference,” said Brian Gorman in an interview with LocalMediaInsider. iPublish platforms allow DIY sales, auto-ad building, admixes for print, Facebook, online and programmatic specific to each vertical.
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The News Media Alliance announced the recipients of its third annual Rising Star awards. The program provides an opportunity to showcase the talent and knowledge that young professionals bring to news media companies. This year, we honor reporters, marketers, software developers and more. These Rising Stars provide an optimistic look for the future of news media.
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Digiday
One emerging tactic in turning readers into subscribers: get them involved.
The Financial Times often asks for reader contributions to its projects, either through submitting essays, like during its Future of Britain initiative, or sharing personal experiences. Dutch publisher De Correspondent involves members throughout the process, from reporting to proofreading. The Guardian's gambit: Reader surveys form the basis of articles across its news desks to encourage loyalty.
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Poynter
As local legacy newsrooms continue shearing staff, several critical types of jobs have all but disappeared, including photojournalists, copy editors, designers, editorial cartoonists and investigative reporters.
Last week, the Center for Investigative Reporting announced a program that aims to revive investigative journalism at the local level, and it's not the only one.
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Journalism.co.uk
The New York Times now has 2.6 million subscribers to its digital products, and a total number of 3.6 million when counting print.
"Clearly we've had a strong boost to our subscriptions business," said Charlotte Gordon, vice-president, international consumer revenue, NYT, speaking at the Media Subscriptions Summit in London in April, referring to the Trump bump.
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IAB
Nearly 60% of marketers' digital advertising budgets are allocated to digital video according to the 5th annual "Digital Content NewFronts: Video Ad Spend Study 2018." Half of advertisers will increase spending on digital video, mobile video, and advanced TV, and two-thirds of advertisers will shift funds from TV budgets to fund their digital video advertising. Investments in digital video and mobile video have been climbing steadily since 2016.
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Adweek
Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether brands can effectively reach consumers on YouTube without relying on audience data. (Hint: They can.)
The study tested how different targeting methods performed across campaigns from Hulu, Jeep and an undisclosed CPG brand.
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Adweek
Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance continues to deteriorate. I feel the core of this is that the advertising value exchange is incomplete. Even as digital media spend surpasses $100 billion this year, performance will disappoint and viewers of ads will come up short, not seeing one penny of it.
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Axios
A group of media, journalism and tech companies has joined veteran media executive Merrill Brown to create a full-service publishing platform specifically built for digital news publishers called The News Project.
Why it matters: Brown says his company is different from other digital publishing platforms, like Maven, Squarespace and Medium, because his focuses solely on news.
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Nieman Lab
Facebook is already boosting posts in its feed from news organizations rated through user surveys as more trusted, and ranking lower the posts from organizations rated as less trusted, and will "dial up the intensity of that over time," Mark Zuckerberg told attendees during a meeting with news executives in Menlo Park, California. The user survey consists of two questions: (1) Do you recognize the following websites and (2) How much do you trust each of these domains?
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Digiday
Apple wants publishers to distribute higher-quality videos on Apple News. But publishers want to see higher revenue from those videos. Apple has told publishers it knows the money isn't yet there, and it has begun to show them how the company hopes to raise their videos' profiles and revenue prospects.
Last month, Apple added a Top Videos section to the app's main For You tab to make the 60 million people in the U.S. that use Apple News every month more aware of publishers' videos.
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