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mediaXchange 2017 kicked off on Monday morning with a keynote address from Mitch Joel, President of Mirum. A titan of digital marketing, Joel jumped right into a discussion centered around understanding the dramatic and shifting intersection of consumers and technology. He began by taking a look at the way people view the word "disruption." "People have very different definitions of the word, and to me, their definitions always sound more like destruction than disruption." To better illustrate his point, Joel drew parallels to the story of the Big Bad Wolf and Three Little Piggies. Industry disruption, he argued, is seen as the "big bad wolf." The three little piggies, he added, were transformation, innovation and transactions.
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As President Trump's administration reaches the 100th day in office, historically considered the first benchmark in evaluating a President's success, his war with the media rages on as fervently as ever. With that in mind, journalists from all over the country came together Monday morning to discuss the wide-reaching and visible effects that President Trump's administration has on not only journalists, but the industry as a whole.
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In 2004, there was a little website with the URL thefacebook.com. It let you "friend" people, see their friends and map your social network. There were no pictures, poking or videos. Flash forward to 2017, where the media giant Facebook is used by 1.8 billion users. A lot has changed, but Jason White, Manager, US News Partnerships for Facebook, says they are only 1 percent done, and 2 percent is a long way off. "We're still trying to figure out how people share and consume information and connect with friends," he said. But on Monday he assured attendees of mediaXchange 2017 that publisher relations are a priority.
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When it comes to consumer engagement, there's arguably no more important statistic to track than consumer retention. With every publisher applying a different and unique strategy in hopes of good retainment numbers, it can be hard to establish what techniques make the most sense for you. That's where Rich Handloff, Melody Nelson and Heather Williams come in. Handloff, Director of Consumer Marketing at The Washington Post; Nelson, Regional Vice President of Retention at McClatchy and Williams, Regional Vice President of Audience Development at McClatchy all offered their own expertise in helping establish an intelligent strategy using proven techniques they've picked up from years of field work.
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AP writer Joseph Gilbert was going to get fired. He completely dropped the ball, standing and listening to a speech while he was supposed to be taking shorthand for the recap. There was only one thing to do when the speech ended and he had nothing of this small, short speech written down; no way to mark the few minutes of history: He asked the president for a copy of the speech notes. That speech was the Gettysburg Address. "When the chips are down, it seems bleak, you have to be bold and ask Lincoln for his speech notes," Gary Pruitt, President & CEO of the Associated Press said as he addressed the News Media Alliance mediaXchange 2017 conference attendees on Monday morning.
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The News Media Alliance on Monday announced the recipients of its Rising Star awards (previously the Top 30 Under 30 Awards) at mediaXchange 2017, held this week at the New Orleans Marriott. The awards program honors young leaders working in every aspect of the news media who are contributing to the future success of the industry. The program provides an opportunity to showcase the unique energy and knowledge that young professionals bring to news media companies. From journalists to advertising executives to photographers and social media experts, the Rising Star winners give off an excitement for what is to come — and it is their ideas that continue to push the industry forward.
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Columbia Journalism Review
News leaders and Silicon Valley executives at a "Subscriber Summit" put on by The Information discussed an array of stubborn challenges against a backdrop of guarded optimism as evidence emerges that more readers are beginning to pay for news. Speakers at the event included CNN's Jeff Zucker, Yahoo News' Katie Couric, Facebook's Adam Mosseri, FiveThiryEight's Nate Silver and The Washington Post's Marty Baron.
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Shorenstein Center on Media, Politics and Public Policy
Recent shifts in the media ecosystem raise new concerns about the vulnerability of democratic societies to fake news and the public's limited ability to contain it. Fake news as a form of misinformation benefits from the fast pace that information travels in today's media ecosystem, in particular across social media platforms. An abundance of information sources online leads individuals to rely heavily on heuristics and social cues in order to determine the credibility of information and to shape their beliefs, which are in turn extremely difficult to correct or change.
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Nieman Lab
Three years ago, the Norwegian publisher Amedia, which owns 62 local and regional outlets across the country, introduced a digital subscription strategy, starting with a universal login system across all its newspapers' platforms it called aID.
And it's found remarkable success: Since launching in April 2014, the company has signed up about 130,000 digital subscribers — more than any American newspaper aside from The New York Times, The Wall Street Journal and The Washington Post.
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Media Shift
What digital benchmarks can public media and non-profit news organizations use to measure their fundraising success? News and media isn't included as a separate category in most research on the non-profit sector, so it's interesting to see the new 2017 Benchmarks report from marketing company M+R.
This is the 10th year M+R has published a non-profit benchmarks report, but it's the first time they've broken out public media as its own sector.
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First Monday
A common position amongst social media platforms and online content aggregators is their resistance to being characterized as media companies. Rather, companies such as Google, Facebook and Twitter have regularly insisted that they should be thought of purely as technology companies. This paper critiques the position that these platforms are technology companies rather than media companies, explores the underlying rationales and considers the political, legal and policy implications associated with accepting or rejecting this position.
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Advertising Age
Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said in a report prepared by PricewaterhouseCoopers.
Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile has overtaken desktop spending, and the first time digital as a whole has passed TV ad spend.
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Digiday
Digital media advertising may still be dogged by issues like fraud, brand safety and dodgy measurement, but that's not stopping the flow of ad dollars.
Digital advertising is expected to account for 77 cents of each new ad dollar in 2017, according to GroupM's "Interaction 2017" report, out this week. Unsurprisingly, Google and Facebook are leading the pack. More than two-thirds of global ad spend growth from 2012 to 2016 came from those two companies.
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Adweek
Twentieth-century media pioneer Michael Bloomberg sat alongside a 21st-century counterpart in Jack Dorsey as the heads of Bloomberg and Twitter unveiled a new joint venture — a 24/7 Bloomberg-produced live news network, tentatively called Bloomberg Ticktock, that will stream exclusively on Twitter. "These are two companies that have real skill sets with virtually no overlap at all," said Bloomberg at the company's NewFronts presentation.
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Poynter
Facebook started 2017 with a road trip down South to meet with local journalists. As those trips continue, the social media giant announced another level of in-real-life engagement — a training and support pilot program for local legacy and online newsrooms.
Through a partnership with the Knight Foundation, Facebook will work with newsrooms that are part of Local Independent Online News Publishers, the Institute for Nonprofit News, the Detroit Journalism Cooperative and newsrooms that are part of last year's and this year's Knight-Lenfest Newsroom Initiative.
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Nieman Lab
We know about the explosion of messaging apps: 1.2 billion people use Facebook Messenger, 1.2 billion people use WhatsApp, which is owned by Facebook. Snapchat, in terms of nonnative iOS apps, is No. 2 in terms of how much time people spend with that app. iMessage is the most used iOS app. And of course, good old-fashioned SMS is on 4 billion phones. So news organizations rightly went where all the users are.
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Media Shift
"Boyfriend Maker," an app that allowed users to create and chat with a virtual "boyfriend" was at the top of the App store in Asian markets and was rated No. 1 in Japan, the Daily Dot had reported. The app used Artificial Intelligence that allowed it to learn language from its users. Within months, it was pulled from the app store when its chat responses became racist, sexist and sometimes even violent.
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Journalism.co.uk
How can a physical device or object, connected to the web, have a positive impact on how people get their news and interact with it, at home and in public spaces?
This is what NewsThings, a project developed by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy, is currently exploring, with support from the second round of the Google Digital News Initiative fund.
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