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Renee Lopez-Cantera is the Audience Growth and Initiatives Manager at the Miami Herald Media Company, responsible for direct response print and digital customer acquisitions. She plans and executes digital sales campaigns not only for the South East Region of the McClatchy Newspaper Company, but works with a national McClatchy Digital Sales Team on strategy and creative templates for all 29 newspapers.
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NAA recently commissioned a survey to understand the importance of local newspapers and their associated websites in the political process. The results uncover how consumers use their local community’s media resources for political information and voting decisions, as well as whether local newspapers have a strong impact on "Opinion Leaders" and how various types of media compare with respect to consumer trust, depth of coverage and influence.
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Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. Grace Briscoe, Centro's vice president of candidates and causes, talked to NAA about the Centro Brand Exchange’s new ad offering and her experience with newspaper media.
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In 2015, approximately two-thirds of all American adults used at least one social networking site, according to the Pew Research Center. As social media's presence continues to expand, the newspaper industry has to adapt by meeting audiences where they spend time, in turn resulting in optimum levels of engagement.
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Dr. Mario García consults with newspapers worldwide on designing a cutting-edge newspaper experience that fits the needs of both audiences and advertisers, and is currently working with GateHouse Media's publications as well as outlets in Norway and the Philippines. He recently spoke on this topic as part of a breakout session at NAA mediaXchange 2016, and sat down with NAA separately to discuss three of his top recommendations for publishers to create a thriving news experience.
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Weekly roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media. The May 6 edition includes: Tribune Publishing turns down Gannett's bid; the Tampa Bay Times buys and folds the Tampa Tribune; The New York Times rebrands its R&D studio; the Austin American-Statesman launches a new technology site; The Wall Street Journal launches a new podcast titled "Media Mix"; NAA member company staff changes and more.
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NAA and its members are pleased to learn of the FTC's announcement that it has filed a complaint against dozens of companies that sent misleading subscription renewal notices to newspaper subscribers. The FTC alleges that the notices overcharged by more than 40 percent above the amount newspapers typically charge for a subscription renewal.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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By David Chavern, NAA president & CEO — The Supreme Court's recent decision in the Authors Guild v. Google case to uphold the lower court's decision not to require Google to obtain permission or monetization of millions of books for creation of a searchable library has created a remarkably expansive view of the Fair Use Doctrine — which is, ironically, now unfair to the content creators themselves.
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This is the second in a series of three articles by Matt Lindsay, President of Mather Economics — The market for digital content is similar to the market for beer. Most readers will consume what content they can without paying, but some customers will pay for good content, just as some customers will pay for good beer when free beer is offered. Many digital publishers have not decided what type of customer they are trying to serve and are lacking the strategic direction necessary for their digital products to be successful.
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Venture Beat
The Internet giant has long appended articles in Google News with additional data to help users home in on the best and most relevant articles — for example, it may tag an article as "In-Depth" in the search results for those seeking more substantial coverage. Now, it looks as though Google News is seeking to appease regional publications that have struggled to compete with the major media companies online. It's doing this by highlighting the original sources of local stories that subsequently become national or international talking points.
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MediaShift
Amid declining advertising revenue and an uncertain business model for news online, a growing number of news organizations are turning to foundation grants and private gifts to help fund their journalism.
The problem, according to a detailed new report by the American Press Institute, is that very few industry-wide norms or guidelines exist for accepting such funding, leaving news organizations exposed to the perception — or even the reality — of ethical misconduct.
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We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
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Advertising Age
Here's something not seen often in reports about digital ad fraud and viewability: good news.
A report by analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015.
That's in contrast with predictions for a worsening problem with ad fraud, in which bad actors charge marketers for ads intentionally served out of sight or to software routines only simulating real people.
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Media Post
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Street analyst Brian Wieser has updated his advertising forecast based on "frothy" first-quarter demand. Wieser's upgrade comes as so-called "scatter" market conditions had already been tightening, which is always a strong bellwether for the upfront marketplace, which in turn is a leading indicator for ad demand for the year ahead.
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Digiday
The trend of selling ads based on time, rather than click-through rate, is gaining momentum among publishers: More than two dozen of them, including Dow Jones and The Telegraph, have teamed up to actively explore trading in this way.
The strategy is meant to combat the wider problem of viewable ads. Approximately half of online ads sold are never viewed, causing massive waste in advertiser budgets.
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Ad Week
The new issue of The New Yorker comes with a tech tie-in befitting its title of Innovators Issue — a cover, designed by Christoph Niemann, that springs to life through augmented reality, and a couple of inside-cover Qualcomm ads that do the same.
Niemann's cover is actually a front-and-back, two-page cover. It features a yellow-and-black subway car and city skyline landscape that begins to writhe with life when viewed through Uncovr, an augmented-reality app.
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Poynter
Shailesh Prakash doesn't want to oversell things. As chief information officer at the Jeff Bezos-owned Washington Post, quality control and customer satisfaction are paramount.
Thus, the caution.
"My biggest fear is that I don't want people to think of this as vaporware," Prakash said. "That's my biggest worry."
Prakash, a veteran executive who's spent his career at tech colossi like Microsoft and Sun Microsystems, is protective of Arc, The Washington Post's content management system.
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Pew Research Center
Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content, according to a new Pew Research Center analysis of audience behavior metrics from 30 news sites. This gap holds true for both longer and shorter news articles.
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Fortune
For many of us, Facebook has intertwined itself into our lives to such an extent that it often seems to fade into the background — it's always there, like the atmosphere, and so we stop thinking about it. But now and then, the giant social network does something that forces us to consider its over-sized influence on the way we see the world, and the larger implications of that influence.
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Vox Product
We just re-launched Recode, our tech/business news and analysis brand. For our Brand Identity team, this marked a different type of redesign. Not only did we have to look at the site and all social platforms, but we had to imagine the brand in a more physical sense and extend the design to Recode's booming events and conference business.
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