This message was sent to ##Email##
|
|
|
|
|
The Alliance is pleased to report that the latest stimulus package, introduced by U.S. Speaker of the House Nancy Pelosi, includes support for local news in the form of an affiliation waiver allowing more news publishers to apply for Small Business Administration (SBA) loans under the Paycheck Protection Program (PPP). The Speaker’s proposal includes a waiver for news publishers to apply for PPP loans as individual, independent entities, despite ownership by companies with other small news publishers or non-news businesses, allowing more publishers to qualify for the vital loans.
READ MORE
News Media Alliance President & CEO David Chavern was a guest on Bloomberg’s ‘Sound On’ podcast with Bloomberg Chief Washington Correspondent Kevin Cirilli to talk about the importance of local news during the COVID-19 pandemic, as well as sustaining news publishing going forward, including the proposed Journalism Competition & Preservation Act, which would allow news publishers to collectively negotiate for a better deal from the tech platforms. Listen to the recording here.
READ MORE
Plan to join our next Alliance member webinar on Wednesday, June 3 from 2:00-2:30 p.m. In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. As browsers move to eliminate third-party cookies, new emerging technologies enable web publishers to generate higher CPMs for many visitors and enable publishers to monetize existing assets in new ways. On this webinar, senior executives from data tech firm BritePool will detail how publishers can take advantage of these opportunities using the BritePool technology tools. Register now. Member login required.
READ MORE
During this challenging time, we wanted to remind you of a helpful advertising resource that is available for Alliance members to help you maximize your advertising opportunities: The Advertising Intelligence Center (AIC) contains case studies that offer advertising insights and ideas from fellow Alliance members that have had great results. No matter the industry sector, target geography or business goal, the AIC covers a broad spectrum of advertising scenarios from which to take inspiration. Member login required.
READ MORE
Rebecca Frank via Medium
A new study released last week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability. The UK’s ISBA and their research partners at PwC spent over a year assessing data from all points of the programmatic advertising equation and reached some conclusions that should give pause to all involved.
READ MORE
 |
|
Measure the impact of your direct mail campaigns like never before. With an Identity Graph, match direct mail prospects with online activities to track conversions and measure online and offline engagements. Read full case study to see how this fitness retailer did it! Call 800.234.5973 to learn more.
|
|
Provided by Sammy Papert, CIAO, Wormhole, Inc., representing Pulse Research — From the Pulse COVID-19 Impact Shopping Survey findings, here are our strong suggestions to leverage this intelligence now. You’ll find both general sales ideas, as well as specific suggestions. ... In the COVID-19 Impact Survey, we asked about shopping in the next 90 days. ... There are 60 categories having more shopping in these COVID times than normal times.
READ MORE
As part of our News Impact Project, we are compiling a list of local news stories from around the country on the COVID-19 health crisis that have made a positive impact on their local communities, through motivating changes that help make the community safer, allowing community members to engage on important issues, and providing community members with important information they need to know to keep themselves and their families safe and well.
READ MORE
|
|
MediaPost
The coronavirus pandemic has magnified the financial difficulties for many local publications, and it's not too early to consider their longer-term marketing strategies for when the health crisis subsides. Government bailouts can provide an emergency lifeline, but the industry will emerge much stronger by developing a mix of diverse sources of revenue.
READ MORE
Brand-X-Mobile
The small business audience is scared, financially strapped, and more connected than ever before. The real heroes here are Marketers, Media and Technology. We can bring small business back from the brink. The effort needs to be a strategic partnership of all three services properly deployed and in some cases deferring costs throughout the re-opening phases. If we miss our marks the small business sector will suffer and in turn, we too will fail.
READ MORE
Press Gazette
Matthew Kaminski must be one of the very few bosses in journalism still thinking about expansion. While thousands of publications across the world face cuts due to a collapse in the advertising market, the editor-in-chief of Politico is still thinking about growing the title’s UK team.
“We started off with one reporter in London back in 2015, and I think we’re probably looking at an office of at least a dozen, but there are plans to expand,” he says.
READ MORE
|
|
Join thousands of publications that earn additional revenue from MediaBids’ response-based, print campaigns. We’ll provide you with your choice of attractive, custom-sized ads from well-known, national advertisers. Get paid for each qualifying phone call, lead or sale your ads generate. Create your free account today. Select ads. Run them. Get paid. Contact Jim Jinks, VP, Business Development at jjinks@mediabids.com or call 800-545-1135.
|
|
|
|
|
We Are HarperCollins
|
Headquartered in New York, HarperCollins has publishing operations in 18 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize.
|
|
|
|
|
The Lenfest Institute
At the Lenfest Institute our primary focus is to develop sustainable business models for local news. We’ve pursued this goal with our grantmaking, original research, fundraising for and support of The Philadelphia Inquirer, which is owned by the Institute and a live lab for our work.
There’s no silver bullet that will save local news. Long-term sustainability will require a variety of approaches that work for different news outlets and different audiences.
READ MORE
Multichannel News
Communications unions have teamed up to create COVID-19-related news staffer "safety and fairness" standards that they want companies to commit to as states begin to reopen their economies. Those include contract tracing plans and furloughs and layoffs only as "a last resort" and only after discussions with the relevant unions.
"News is essential, perhaps like never before," the unions said.
READ MORE
The Guardian
The Baltimore Sun has just won the Pulitzer prize for local reporting, despite years of job cuts and as the coronavirus pandemic appears set to ravage the nation’s journalism sector even more.
But now as media experts warn the coronavirus is an “extinction-level event” for news organizations, a coalition of Baltimore-based philanthropists is hoping to turn the Sun into a non-profit, and avoid that fate.
READ MORE
Adweek
Many media companies and buyers expected that this year’s upfront marketplace will be softer in the midst of a pandemic, but a new survey of advertisers reveals just how seismic the ad revenue losses could be this year.
Advertisers are planning on spending 33% less in this year’s upfront, according to a new survey from Advertiser Perceptions.
READ MORE
Digiday
While digital ad revenue is down across the board, there are pockets of opportunity bubbling up that some publishers are leaning into. Publishers say there’s more activity from direct-to-consumer advertisers, those who continue to spend money advertising to the millions of people stuck indoors.
Publisher’s digital advertising revenues are down between 19% and 25%, according to the Interactive Advertising Bureau, but not all verticals and categories are hit equally.
READ MORE
Digiday
Trust is leaving the economy. As businesses and people don’t pay bills, there is the counter-reaction of entities protecting themselves against being left with bad debt.
In publishing, that means publishers fear ad tech vendors defaulting on payments and fearing another high-profile demand-side platform bankruptcy like Sizmek.
READ MORE
Digiday
Apple News+ is pivoting to audio.
Over the past several months, Apple has been asking the publishers participating in its year-old premium program for permission to produce audio versions of the stories distributed there, according to sources at four different publishers that have heard the pitch.
READ MORE
Ad Age
There’s a Chinese proverb I loved as a child that was taped on our refrigerator: “A smooth sea never created a skilled mariner.” Never has this rung more true.
The transition to staying home has triggered a paradigm shift in how we interact and work. Very quickly we realized the digital retail world is stronger and more prepared than we knew. Now we have the opportunity to create even stronger capabilities in digital retail.
READ MORE
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
