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May. 15, 2013


NAA News

Public Policy

NAA calls for action in seizure of AP phone records

In the wake of the U.S. Department of Justice's "unprecedented wholesale seizure of confidential telephone records from The Associated Press," NAA President and CEO Caroline H. Little said "these actions shock the American conscience and violate the critical freedom of the press protected by the U.S. Constitution and the Bill of Rights. Americans demand a full accounting. We are reaching out to both the executive and congressional branches and will not rest until we have the answers, and that those who made this horrendous decision are known, and corrective actions are taken." NAA has joined Reporters Committee for Freedom of the Press and other major news organizations in signing a letter to U.S. Attorney General Eric Holder and Deputy Attorney General James M. Cole. The letter urges the Department of Justice "to return secretly subpoenaed phone records of more than 100 Associated Press journalists, to explain how such an egregious overreach could happen and outline what will be done to mitigate the damage."


The Department of Justice probes AP phone records

Phone records of journalists seized by U.S.
(The New York Times)

Feds seize AP phone records for criminal probe
(USA Today)

Media organizations call on Justice Department to mitigate damage from broad subpoena of journalists' phone records
(Reporters Committee for Freedom of the Press)

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New report examines 'state of the art' in tablet content design

Since Apple launched the iPad three years ago, tablets have become the fastest-growing digital technology ever introduced. As of January, nearly a third of adults owned some brand of tablet, a 24 percent leap from just three months prior and 63 percent higher than a year earlier, according to the Pew Research Center. A new NAA SenseMaker report looks at lessons in design and usability learned since the launch of the iPad.
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Dive into two strategies for engaging mobile audiences

The rapid shift to mobile news consumption is giving publishers new opportunities to engage readers with apps and new content, along with potential new ways to think about revenue. The Boston Globe and Digital First Media are among the trailblazers in this area. Hear from them how to assess mobile opportunities and develop mobile content and revenue strategies that fit your market at "Mobile Digital Publishing" on June 17 in Boston, presented by the American Press Institute with The Poynter Institute.
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Research: 92 percent of time spent on news consumption is still on legacy platforms
Here is a surprising statistic from leading consultants McKinsey and Company: When you measure news consumption in the United States by time spent rather than raw audience numbers, digital platforms are getting only 8 percent of the action. McKinsey data show 35 percent of news consumption remains in newspapers and magazines, 16 percent in radio and other audio, and 41 percent in television.
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How Best Buy's price-match guarantee can win back customers
Best Buy is taking on "showrooming" with its price-matching plan that aims to end the consumer practice of checking out products at Best Buy's retail stores and then buying them online for cheaper prices. Best Buy's "Low Price Guarantee" promises to match prices of local retail competitors and 19 online competitors in all product categories, if asked by a customer. The move comes at a time of struggle for the electronics giant, which has battled declining sales and profits amid e-commerce competition.
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Missed last week's issue? See which articles your colleagues read most.

    Research reveals consumers rely on newspaper media when making purchase decisions (NAA)
J.C. Penney reintroduces fake prices (TIME)
Report goes deeper into the AAM Snapshot (NAA)
Study shows native ads outperform banners ... mostly (Forbes)
Register now for 'Meters, Members and Digital Publishing Revenue' (NAA)

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Too soon? J.C. Penney ad thanks consumers for coming back
Ad Age
Two weeks ago — in the wake of Ron Johnson's ouster as J.C. Penney CEO and Myron Ullman's return — J.C. Penney apologized to customers. The apology ad it released marked a bold admission that the retailer had failed in its turnaround efforts and went too far afield from its heritage. But now the retailer is declaring victory with a spot thanking consumers for returning to stores.
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ABC to live-stream its shows via app
The New York Times
ABC will quietly revolutionize its app for iPhones and iPads with a button called "live." Users around New York and Philadelphia will be able to live-stream all the programming from ABC's local stations there, the first time that any major broadcaster has turned on such a technology.
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NPR launches a new mobile site, bets on the scroll and gets closer to being fully responsive
Nieman Journalism Lab
It wasn't that long ago that news companies were hesitant to put significant content "below the fold" — the old newspaper metaphor moved from newsprint to screenfuls. The BuzzFeeds and Snow Falls of the world have taught publishers to think of scrolling less as a hindrance and more as a useful, tactile part of the content consumption experience.
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Financial Times joins Flipboard, says it's a better deal than Apple
The Financial Times is now making its content available through Flipboard, the popular reading platform that lets users draw on their social networks to assemble content from a variety of publications or create their own magazine. So why is the FT willing to partner up with Flipboard so soon after leaving Apple? The FT's Rob Grimshaw says the difference lies in how the two platforms treat customer relationships.
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Twitter buys another analytical startup to help advertisers spot trends in real time
The Verge
Twitter has acquired the Portland, Ore.-based startup LuckySort, a company known for its ability to crunch huge amounts of texts to identify and visualize topics and trends. The company will be shutting down its product and moving its staff to San Francisco to focus on building a data-driven business where advertisers can leverage the real-time conversation.
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Android is fading into the background — and that's a good thing
The Year of Android was 2011. That was the year that Android became a stable platform and sales of smartphones running the operating system began to rocket toward the moon. Android was all that anybody could talk about, for good or bad. Two years later, Android is almost a forgotten term among the partners Google depends on to make hardware.
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Looking for similar articles? Search here, keyword ANDROID.

iTunes' recent growth shows content could be a big business for Apple
iTunes' increasingly good quarterly sales demonstrates how the long-rumored Apple video and "radio" subscription services the company has over the years tried to bring to fruition could become significant revenue sources.
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This is what happens when publishers invest in long stories
Fast Company
The people at FastCo.Labs "decided to experiment with a new, super-long article format akin to 'slow live blogging,'" Chris Dannen writes. "When we looked at the traffic charts, our jaws dropped. Here's what we learned about long-form stories — and why quality, not velocity, is the future of online news."
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Business Models

Alternative funding: What you need to know before outsourcing your business model
Editor & Publisher
With the advent of online crowdfunding, newspapers and journalists are learning that the public media approach — asking the people who directly benefit from the news to volunteer the money to help develop it — may be a viable option to fund projects that would otherwise remain on the cutting room floor. Crowdfunding has taken off in popularity over the last few years, giving journalists several options when looking for a platform to fund their efforts.
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WaPo launches poll watch app
Capital Insight, Washington Post Media's independent polling operation, has launched the "Poll Watch" app for iPhone and Android. The new app offers the latest polls, polling industry news, graphics and videos, along with social media updates from polling experts and analysts.

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Why sponsored posts are a waste of ad dollars
The New York Observer
Some sites call it "native advertising." Some call it "sponsored posts." Some call it "advertorial." But regardless of the name, it's based on short-term thinking and built almost exclusively on industry hype. It's not a long-term strategy; it's just a way to juice media buyers for cash.

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Study shows native ads outperform banners, mostly
A new study by Sharethrough and the IPG Media Lab surveyed 4,770 consumers on their responses to native ad formats. The results overwhelmingly backed up the central contention that readers are more likely to pay attention to marketing messages that resemble the content around them.

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Jurnid allows journalists to set their own paywall
Jurnid, a publishing platform inspired by a Knight Foundation challenge, offers journalists the chance to set a paywall on their work while also providing a mentoring community between journalists and professionals. Created by website designer Andrew Quarrie, who has strong ties to the Miami journalistic community, Jurnid is intended as a platform for students and professionals to showcase their talents and build an audience.
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