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Part of Our How-To Series for News Publishers — Over the past few years, Instagram has been growing faster than ever. The popular photo-sharing app has added hundreds of millions of users each year since 2014, and that includes news outlets and journalists. But how should the news media be using the platform that truly believes a picture is worth a thousand words? While there are some shortcomings to Instagram (like the inability to share a link within a post, for starters), it's not as difficult as you might think.
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This week, in an effort to protect printers and publishers from unwarranted tariffs, Senators Susan Collins (R-ME) and Angus King (I-ME) introduced S. 2835, the "Protecting Rational Incentives in Newsprint Trade Act of 2018," or "PRINT Act." Senators Roy Blunt (R-MO), Shelley Moore Capito (R-WV), Deb Fischer (R-NE), Johnny Isakson (R-GA), Doug Jones (D-AL), Claire McCaskill (D-MO), Jerry Moran (R-KS) and Roger Wicker (R-MS) joined as original co-sponsors. The PRINT Act would suspend new tariffs currently being imposed on imported uncoated groundwood paper from Canada, which is the primary source of newsprint and other paper used by domestic newspapers, book publishers and commercial printers.
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The News Media Alliance is partnering with Google News Initiative and Matter to take local news publications through a series of innovation bootcamps to help them find new ways to increase their audience and revenue shares. I attended the first bootcamp, called Open Matter, in New York, to see what they're all about. Here's what other newsrooms can expect when they attend future bootcamps.
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Phillip Crawley, Publisher and CEO of The Globe and Mail; Margaret de Luna, President of TheStreet.com; Gadi Lahav, Head of Product at the FT.com (UK); Jostein Larsen Østring, Director of Journalism Content at Amedia (Norway), and Jason Kint, CEO of Digital Content Next, will be part of the speaker lineup at WAN-IFRA's Digital Media North America 2018 conference in New York City on June 26-27. The one-and-a-half-day event will focus on acquisition and retention strategies in digital subscriptions and membership schemes, and provide a unique opportunity for U.S. and Canadian media executives to learn from leading local, national and international news media companies that are tackling these challenges — not only in North America, but also internationally.
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Part of Our How-To Series for News Publishers — Previously we discussed how journalists can use Twitter to engage with readers and share their stories. But, individuals aren't the only ones who need to be on social media. News organizations, too, need to master social media to keep up with their audience and remain a part of readers' lives. According to Pew Research Center, approximately 67 percent of American adults get at least some of their news from social media, while 74 percent of Twitter users report using the platform to get news updates. So, if you want your news to be what people are looking at, you need to find them where they are. Yes, that means tweeting.
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The News Media Alliance has elected Terry Kroeger, President and CEO of BH Media Group, a subsidiary of Berkshire Hathaway, as its Chairman of the Board of Directors. Kroeger, who previously served as Vice Chairman, succeeds Michael Klingensmith, Publisher and CEO of Star Tribune. Klingensmith will serve as Past Chair. As the news media industry continues to evolve, Kroeger and the Board of Directors will vigorously advocate on behalf of the industry while expanding existing strategies and introducing new initiatives to maximize the value of Alliance membership.
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Editor & Publisher
Media conglomerates are constantly in search of new ways to capture the dwindling attention spans of their audience. One option that has been proposed is to create a news service similar to Spotify, but for news. This service would be short, fast-paced news stories that people could flip through in the same way they can flip through audio content on Spotify.
Spotify is one of the leading audio streaming subscription services in the world with 71 million subscribers.
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Self-serve advertising sector is showing increases of 15% to 20% in multiple newspapers. “With consumer purchasing moving online, self-serve is increasingly an end user preference,” said Brian Gorman in an interview with LocalMediaInsider. iPublish platforms allow DIY sales, auto-ad building, admixes for print, Facebook, online and programmatic specific to each vertical.
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Digiday
Digital advertising is competitive and the subscription business is tough, but digital publishers are finding hope in small-dollar donations.
This month, LAist and DCist, Los Angeles- and Washington-focused local news sites once owned by DNAinfo, will each launch Kickstarter campaigns. They're hoping to mirror the success of their sister site Gothamist, which more than doubled its $100,000 fundraising goal through a Kickstarter campaign that ended May 4.
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Digiday
Getting a paid subscriber is step one, but keeping the subscriber quickly becomes step two.
Churn rate is often calculated by how many subscribers are lost in a given time period, or how many renew. A report from subscription software company Zuora found that churn rate was 30 percent for consumer publishers in the last year. While it depends on what is sold, several sources say a churn rate above 40 percent indicates the product or the customer experience is lacking.
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Poynter
People have a lot of feelings about funnels.
I intended to spend this week breaking down the concept of the subscriber funnel and what jobs and tasks go into it.
But you all presented a lot of alternatives, so this week, we're going to spend a bit more time there first.
Personally, I started off thinking of my work as a funnel, but I think the better metaphor is an hourglass.
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For over 10 years, Site Impact’s Private Label Email Marketing solutions have provided hyper-targeted data and in-house technology for advertisers. MORE
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Digiday
In November, BMW was the first to test Snapchat's Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car appeared in a lens so people could walk around it as if in a typical showroom. It was the first AR ad unit advertisers could buy programmatically on Snapchat.
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Digiday
Apple News has officially begun letting publishers use Google's DoubleClick for Publishers to serve ads into their Apple News articles following tests last year and an expansion earlier this year.
The move is meant to make it easier for publishers to sell their Apple News articles with inventory on their own sites and their Google Accelerated Mobile Pages and Facebook Instant Articles inventory.
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TechCrunch
Facebook recently released its latest Transparency report, where the social network shares information on government requests for user data, noting that these requests had increased globally by around 4 percent compared to the first half of 2017, though U.S. government-initiated requests stayed roughly the same. In addition, the company added a new report to accompany the usual Transparency report.
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The Verge
Google said recently at its I/O developer conference that the revamped, artificial intelligence-powered Google News would be arriving on Apple's App Store some time in the next seven days. That time is apparently now, as the new Google News has gone live on iOS and replaced the old Google Play Newsstand app. The new Google News on iOS is similar to the one you'll find on Android.
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Slate
Are you the sort of person who annoys, frustrates, and offends lots of people on Twitter — but manages to avoid technically violating any of its policies on abuse or hate speech? Then Twitter's newest feature is for you. Or, rather, it's for everyone else but you.
Twitter is announcing that it will begin hiding tweets from certain accounts in conversations and search results.
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