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The Newspaper Association of America has been working for months alongside a broad coalition that includes small businesses, non-profits and universities to moderate the Department of Labor's (DOL) proposed rule to increase the salaries test used to determine whether an employee qualifies for overtime. The DOL's original proposal would have increased the threshold of $23,660 to $50,440 annually — a 113 percent increase — without accounting for regional differences in cost of living. On May 18, the Department of Labor released its Final Rule with only modest changes. While we are still evaluating the Final Rule, here is what you need to know.
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In a letter sent today, NAA commended the U.S. Senate Committee on Commerce, Science and Transportation for holding today's hearing to examine class action litigation abuses under the Telephone Consumer Protection Act (TCPA). The TCPA aimed at protecting the privacy of everyday Americans against abusive telemarketing calls, but has become an engine for widespread abusive class action litigation.
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The Newspaper Association of America has elected Tony Hunter, president of national revenue and strategic initiatives at Tribune Publishing Company, as its Chairman of the Board of Directors. Hunter, who previously served as Board Secretary, succeeds Donna Barrett in this position. Barrett, the president and CEO of Community Newspaper Holdings, Inc., will continue to serve on the NAA Board of Directors as Immediate Past Chairman.
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Ray Soto is Gannett's Creative Lead of Applied Technologies responsible for driving the creative vision and development of the USA TODAY NETWORK's immersive storytelling initiatives. A video games industry veteran, he recognized the potential of virtual reality and other emerging technologies to deliver unique story-driven experiences to a broader audience, which led to his transition into journalism.
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NAA announced the winners of its first "Top 30 Under 30" Awards program at NAA mediaXchange 2016 in April, which honors young leaders working in every aspect of the news media who are contributing to the future success of the industry. The winners will be featured on the NAA website over the next few months. The first winner is Shannon Green, senior multimedia producer at USA TODAY. She is currently focusing on podcasts, but has a history of in-depth and exciting video projects.
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Renee Lopez-Cantera is the Audience Growth and Initiatives Manager at the Miami Herald Media Company, responsible for direct response print and digital customer acquisitions. She plans and executes digital sales campaigns not only for the South East Region of the McClatchy Newspaper Company, but works with a national McClatchy Digital Sales Team on strategy and creative templates for all 29 newspapers.
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NAA recently commissioned a survey to understand the importance of local newspapers and their associated websites in the political process. The results uncover how consumers use their local community's media resources for political information and voting decisions, as well as whether local newspapers have a strong impact on "Opinion Leaders" and how various types of media compare with respect to consumer trust, depth of coverage and influence.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. Grace Briscoe, Centro's vice president of candidates and causes, talked to NAA about the Centro Brand Exchange's new ad offering and her experience with newspaper media.
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In 2015, approximately two-thirds of all American adults used at least one social networking site, according to the Pew Research Center. As social media's presence continues to expand, the newspaper industry has to adapt by meeting audiences where they spend time, in turn resulting in optimum levels of engagement.
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Nieman Lab
One of the most effective ways to get people to click and read stories is also the simplest: personalize content for them based on what they're already reading.
To promote some of its biggest stories, The Washington Post has experimented with "pop-up" newsletters. Sent to the Post's existing email subscribers (who don’t opt in), the newsletters are personalized based on readers' interests and behavior.
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Politico
Tribune Publishing says it will "thoroughly review" rival newspaper company Gannett's latest acquisition offer.
Gannett on Monday offered to buy Tribune Publishing for $15 a share, a 99 percent premium over Tribune's April 22 share price of $7.52, and one that would value the company at roughly $864 million.
Gannett had previously made an unsolicted bid to buy Tribune for $12.25 per share.
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We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
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Media Shift
Fifteen years ago, the music industry went through some painful restructuring. The business had been disrupted by a website called Napster and a tidal wave of peer-to-peer sites that allowed consumers to get for free music they once paid for. Many believed the industry was finished. What they failed to see, however, was that the period was, in reality, a transition to a healthier future.
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The Drum
The rise of ad blockers is set to continue to such an extent that it will cost media owners in the U.S. $12.1 billion in lost display ad revenues, with Optimal.com forecasting this amounts to a 23.8 percent impact on earlier forecast earnings.
According to Optimal.com's ad blocker tracking data, 11.7 percent of online display ad impressions were blocked in 2015 in the U.S.
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Ad Week
In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps.
Third-party publishers such as USA Today Sports Media Group and Daily Mail will target users with video ads through data provided by the Facebook Audience Network.
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Digiday
Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. They have been treating the new format as an experiment to see what it means for their businesses to give their distribution over to Facebook so fully. They are tweaking the type of content they post as Instant Articles, how much they post and figuring out how they impact performance and monetization.
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Poynter
John Kasich was supposed to go live with USA TODAY.
In the dwindling hours of his presidential run, the Ohio governor was scheduled for a back-and-forth on Facebook Live. It would've been a newsmaker, given that Texas Sen. Ted Cruz had dropped out the night before, putting Kasich in a two-way contest with Donald Trump. Then, after months of fighting off the inevitable, Kasich dropped out. He canceled his media appearances.
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The New York Times
By the end of last week, Mark Zuckerberg said that Facebook would conduct "a full investigation" into accusations that editors at the company prevented news stories from conservative outlets from appearing in a section of the social network's service.
But the statement leapfrogged a perhaps more obvious question — one that Facebook's 1.65 billion monthly users around the world may not have considered.
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Digiday
Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.
As much as 85 percent of video views happen with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year.
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Poynter
When The Huffington Post was getting ready to launch Highline last year, its editors weren't wringing their hands (publicly) about drawing tons of eyeballs to their stories.
Greg Veis and Rachel Morris, two transplants from the New Republic, just wanted to publish good, quality narrative journalism once a week. And they were betting readership would follow.
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