May 25 webinar shines spotlight on Google news optimization
This free NAA event addresses how Google News determines rankings. Josh Cohen, senior business manager at Google News, provides an overview of the process and offers tips on optimizing newspaper content. Register now!
Share your best ads in NAA's Advertising Planbook
The 2011 edition of NAA’s Advertising Planbook, due out in September, will include top examples of print and online advertising. We invite our members to submit effective ads that do one or more of the following: use a simple layout; attract notice and jump off the page in a matter of seconds; feature a dominant element; include a prominent benefit headline; let white space work; state price or range of prices; and compel readers to buy now. If you have an ad that you would like to share, contact our Planbook team for more details on file requirements.
There's still time to apply for Minority Fellowships
The NAA Foundation is offering 17 Minority Fellowship grants for industry training opportunities scheduled from July through December 2010. The fellowship program includes events and seminars offered by American Press Institute, Media Management Center at Northwestern University and The Poynter Institute. Deadline to apply is May 25.
Wal-Mart Stores Inc. is aiming for $700 million or more in savings on groceries for customers this summer through its "Rollbacks" program. … By June, Target Corp. plans to introduce new open layouts in electronics departments at most stores, featuring 30 percent more space for video games. … Sears Holdings Corp. has partnered with Pro Gold Network on a cash-for-jewelry (gold and silver) service at Sears and Kmart locations. … Best Buy Co. Inc.'s new "CinemaNow" program gives customers same-day, instant access to newly released movies and TV shows. … S.A. Elite, a new store from Sports Authority Inc. carrying high-end performance merchandise, will launch in August with a Denver location. … Citigroup Inc., Visa Inc. and Discover Financial Services are among the credit-card companies experimenting with technologies that enable customers to fund purchases via chips or stickers attached to cell phones.
Consumer spending trend is a shaky foundation for recovery
Los Angeles Times Share
Increased consumer spending has fueled hopes that the current economic recovery will keep getting stronger, but behind the encouraging numbers is a little-noticed reality: Much of the new spending has come not from America's broad middle class but from a small slice of affluent people at the top. More
Global ad industry grapples with new spending trends
Some of the world's top advertising and marketing chiefs are meeting in Moscow this week to exchange ideas on the best ways for the $450 billion industry to capitalize on a still fragile economic recovery. Although the picture is mixed worldwide, the major economies of the United States and parts of Europe are returning to growth and with them the fortunes of ad agencies and media owners, which trail but closely mirror gross domestic product. More
How can you drive retail and direct response?
Electronic Retailer Magazine Share
Today, more and more direct response products are going to retail sooner in the life span of a campaign. Why? Some say because it's harder to generate a positive ROI in standalone direct response, while others say it's because they want to generate as much revenue during the key life cycle of a product while deterring any knockoffs from going direct to retail and "piggybacking" on the media spend. More
Searching pays off more
According to Internet Retailer's recent search engine marketing survey of 102 Web-only retailers, chain retailers, catalogers and consumer brand manufacturers, 28.0 percent of merchants report more than 25 percent of their site traffic stems from paid search advertisements, while 51.5 percent say more than a quarter of their traffic comes from natural search. Search engine marketing is one of Internet retailing's fundamentals, says the report. Web merchants keep pouring money into advertising on search results pages and on search engine optimization projects to move up in natural search results. More
Rethinking newspaper advertising on TV
The New York Observer Share
Newsday publisher Terry Jimenez e-mailed his staff recently about the paper's new television advertisements, which will be airing across Long Island, N.Y. "Starting today, all of us (and all of Long Island) will be seeing new TV commercials promoting Newsday across Cablevision's channels," he wrote. "I'm excited about this because these commercials are focused on the essence of what we deliver to our readers: our commitment to outstanding coverage of local news." More
MediaBank unveils 'vendor portal' for digital media
In a move suggesting a long-term commitment by Publicis' Starcom MediaVest Group, media-buying systems developer MediaBank said it has added a new "vendor portal" to its suite of media processing software and systems. The portal enables publishers and media sales reps to see every aspect of the buying process and facilitates electronic communications between buyers and sellers, the company said. More
New York Times to charge online beginning in January
The Huffington Post Share
The New York Times will begin charging for access to its website in January, its editor revealed recently. The Wall Street Journal reports that NYT executive editor Bill Keller made the remarks at a dinner for the Foreign Press Association. In January, the newspaper announced plans to enact a "metered model" for its website, in which users would receive a set number of articles for free and be forced to pay for any articles beyond that limit. More
Why papers' sites could be the next iTunes or Amazon
The Guardian Share
Newspapers traditionally draw their revenue from two great streams, advertising and cover price. A paywall is a means of getting that second revenue stream to flow online, while hoping not to dam up the first. It's not clear yet how this will work out. More
More Americans are paying for television
The New York Times Share
Tired of costly cable bills, many Americans have talked about "cutting the cord" and relying on the Internet's patchwork of streaming television and movie services. But a new report reminds us that more people than ever are forking over monthly payments for TV. The so-called "multichannel video market" counted nearly 100 million subscribers at the end of 2009, up 3 percent from the prior year, the research firm SNL Kagan said. More
NBC, in recovery mode, returns to a more traditional ad sales event
Los Angeles Times Share
NBC's New York presentation to advertisers was designed to signal restored stability and distance itself from all the dire warnings in recent years about how network TV's economic model was broken and how a revolution was needed to position it in the digital age. More
Time magazine's survival strategy: Will it work?
The three big newsweeklies are down to two, and they're smaller versions of themselves. Meanwhile, consumers now graze from a buffet of news websites, cable channels and smaller weekly titles like The Economist and The Week that have eroded the newsweeklies' place as agenda setters. Advertisers have taken note. More
For U.S. newspaper industry, an example in Germany?
The New York Times Share
When German researchers cast their critical gaze over debt-ridden institutions, you know they won't like what they find. So it goes for profligate Mediterranean governments — and also, as it turns out, for the troubled American newspaper industry. United States publishers come in for withering criticism in a report this month from the German Newspaper Publishers' Association. The study contrasts the crisis facing American newspapers with the somewhat healthier state of their German counterparts. More