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Whether you're new to the Alliance or a long-time member, chances are you've heard from our president and CEO, David Chavern. But we want you to get to know him — and us — a little better. So, Vice President, Innovation and Communications Michael MaLoon sat down with David for a chat about his media education, what it's like leading an organization of more than 2,000 publications, and what the future holds for the news industry. Available as an audio recording and in transcript format.
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Local news organizations are increasingly exploring strategies to boost revenue from their digital readers. On this exclusive member webinar on Wednesday, June 19, from 2-3 p.m. ET, News Media Alliance VP, Research & Insights Rebecca Frank will moderate a panel of researchers from Medill School of Journalism at Northwestern University, who will share their findings from a groundbreaking new analysis of digital local news audiences. Panelists include Tim Franklin, Senior Associate Dean and Director of the Local News Initiative; Ed Malthouse, Research Director, Spiegel Research Center; Heather Perez, Director of Marketing Insights & Data Science, Gannett; Mackenzie Warren, Senior Director of News Strategy, Gannett; and Zach Wise, Associate Professor, Knight Lab. Click here to register. Member login required.
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News Media Alliance members are invited to download and run our latest ads from the new "Saving for Retirement" campaign, provided in partnership with The Ad Council. The campaign provides actionable steps to empower Americans to take charge of their retirement savings. By scheduling PSAs on your print, online and social media platforms, you can help motivate people to better prepare for their long-term financial security. The ad is available in full- and quarter-page, in black-and-white and color. You can customize the PSA with your newspaper's logo and contact information. Click here to download the ads. Member login required.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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Advertisers/agencies just announced: Centro, Dick's Sporting Goods, Lead Giant and RateSeeker — The News Media Alliance will be hosting adXchange this fall at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost-and-time-saving opportunity for publishers to have private one-on-one meetings with advertisers and agencies. We hope you'll plan to join us September 16-18 in Chicago. You must register to attend (login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings at the Early Bird registration fee of $300 (rates go up June 16).
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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The New York Times via Twitter
It has been five years since The New York Times innovation report, which was a real-time examination of what was needed to transform into a digital-first company. Today, The New York times is the most successful digital subscription news organization in the world with 3.6 million digital subs.
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Digiday
The Guardian has discovered that American readers are willing donors, and the news publisher hopes that a bigger focus on investigations and requests related to the U.S. national news cycle will drive more donations.
On Wednesday, the news publisher is launching "Toxic America," an investigative reporting series designed to explore the public health implications of all the chemicals that have crept into American food, air and water.
The Guardian U.S. is hoping to raise $150,000 through reader donations to fund the series.
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Trusting News via Medium
Why do we do it?
Why do we work in a highly unstable career with no job security? Why do we cover stories so unimaginably terrible that sometimes all that's left for us to do at the end of the day is cry? Why do we endure a high-pressure, fast-paced environment with little pay while at the same time dealing with a constant barrage of criticism from those we are trying to serve? ... We do it because we care.
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Adweek
As marketers increasingly look for new ways to reach their target audience beyond age and gender demographics, publishers such as The New York Times are rolling out a surprise new offering: advertising based on emotions.
The New York Times predicts how its stories make a reader feel (opinion and news) using machine learning and insight garnered from asking readers how they felt after reading its content.
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AdAge
With Facebook letting users erase their web tracks, some advertisers worry they will lose an important connection to potential customers. Meanwhile, other advertisers are less concerned, confident consumers likely won't mass delete their Facebook history.
A new setting will allow people to erase internet activity associated with their Facebook accounts.
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AdAge
We're in the season of full-blown economic madness.
No, not that madness. This madness: A Nobel Prize-winning economist is recommending that to save democracy, the Federal Government should tax advertising. That's right — the preservation of democratic institutions will come not from encouraging more voter participation, not from decreasing (or increasing) the military budget, not from spending more on education and literacy — it will come from taxing advertising.
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Poynter
This summer, Emily Dunn will join scores of new journalists working in local newsrooms. Like them, she'll be among the youngest and least experienced. Unlike them, she's there with a singular focus — to help develop a strategy for Instagram.
Dunn is one of three Missouri School of Journalism grads to take part in the first ever Instagram Local News summer fellowship.
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Poynter
The Philadelphia Inquirer's audience team used to spend 80% of its time on Twitter for a 2-3% return in referral traffic.
"And I was like, well that's ridiculous," said Kim Fox, managing editor for audience and innovation.
Now, the Inquirer's Twitter flagship accounts are automated, and the Inquirer gets ... yes ... about a 2-3% return in referral traffic.
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