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May. 23, 2012

NAA News


NAA announces Merchandiser of the Year awards
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Walgreens is NAA's 2011 Merchandiser of the Year, while Traxx Shell, Dunkin’ Donuts and Price Chopper are winners of category awards in this annual program honoring retailer-newspaper collaborations. Walgreens is receiving the national distinction based upon numerous successful partnerships with newspapers in retailing newspapers and increasing store traffic. NAA's Tony Mineart Merchandiser of the Year awards honor retailers that demonstrate a long-term cooperative effort to sell and market newspapers in their stores and model the industry's cutting-edge approach to single-copy promotions. More


Upcoming webinar focuses on third-party online sales
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Using third parties – ad networks, exchanges, rep firms – to move unsold inventory is becoming increasingly complex. Not all solutions are created equal, and some strategies may be doing more harm than good. A June 6 webinar, conducted by experts on the third-party sales ecosystem, is designed to help participants better understand various components of effective sales management and focus strategy to improve inventory optimization. More

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Registration discount available for mobile conference
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The Mobile Marketing Association is offering NAA members 15 percent off the registration fee for the 2012 MMA Forum New York, scheduled for June 11-13. The event covers a range of topics related to growing mobile products and businesses. Use promo code NAA_15 to receive the discount. More


Macy's 2.0 strategy puts the pedal to the metal in digital
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Macy's management is intent on leveraging every possible channel to maximize sales and gain market share. In its annual meeting, the department store chain announced an omnichannel strategy aimed to put all of Macy's goods at shoppers' fingertips, even if they aren’t anywhere near a store. More

Despite shaky start, J.C. Penney stands firm on reinvention
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
J.C. Penney lost $163 million in the first quarter. Sales skidded 20 percent; traffic slowed 10 percent; conversion and average customer spending both fell 5 percent. Grim results indeed. But don't expect CEO Ron Johnson, President Michael Francis and the rest of the crew to throw in the towel on their retail-revolution plan just yet. More

Mobile, Web local spend to hit $22 billion by 2016
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Local advertising is expected to grow at a rate of 2.6 percent per year between 2011 and 2016, according to BIA/Kelsey's new Media Ad View reports. During that time, revenue is projected to rise from about $132 billion to more than $150 billion. More


Study: Use of QR codes growing in magazine ads
Internet Retailer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the first quarter of 2012, at least one type of action code appeared in 99 of the top 100 U.S. magazines ranked by circulation, according to a new study by mobile marketing firm and 2-D bar code specialist Nellymoser. More

NPR creates news applications team
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NPR recently announced to staff that it is creating a team to build news applications and has hired the Chicago Tribune's Brian Boyer to lead it. The announcement represents a big bet on news applications. More

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Controversial covers catch eyes, clicks
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Taking their cues from digital counterparts, magazines are as interested in hitting nerves on social media as on the newsstand. On the day after Time's "Are You Mom Enough" cover appeared, terms related to the cover were four out of the top five searches on Google. More

Radio ad revenues edge up
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Radio started the year with modest growth, according to the latest figures from the Radio Advertising Bureau, which said total radio advertising revenue increased 1 percent to $3.81 billion in the first quarter of 2012. More
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Publishers warm to DoubleRecall's paywall buster
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
DoubleRecall — an advertising roadblock that readers can hop over by typing in a word or two — is being embraced by major news brands. DoubleRecall says publishers can charge a premium for the ads because of their high audience engagement which, according to CEO Robert Farazin, is between 50 percent and 90 percent. More

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Researchers creating 'smart' newspaper that responds to touch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The research project Interactive Newsprint plans to create a printed publication using a type of "smart" paper that responds to the human touch. The smart paper will see images or text printed on it change, or play a sound once a certain area on the surface is pressed. More

Business Models

Tools hyperlocal publishers can use to improve online ad sales
Street Fight Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners. By partnering with companies that do some of the heavy lifting, publishers can provide local advertisers with everything they need to create their own attractive and persuasive display ads. More

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Los Angeles Times developing quarterly fashion pub
Media Bistro's FishbowlLA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As noted in a memo from Kathy Thomson, chief operating officer of the Los Angeles Times, the paper is developing "a new special quarterly product focused on luxury, design, fashion and style. The publication will highlight seasonal trends and occasions with print, digital and mobile iterations." More

Newspaper rolls out scratch-and-sniff edition
Grimsby Telegraph    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Using the latest in ink technology, readers of a recent edition of the Grimsby Telegraph can smell the essence of bread by scratching and sniffing the yellow sections on three of the paper's pages. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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